As part of its 44-page epic on how to survive global warming, Time magazine advocated vegetarianism and bashed burgers in the April 9 issue.
"If you switch to vegetarianism, you can shrink your carbon footprint," said the magazine.
Number 22 on the list of 51 things you can do to "make a difference" was "Skip the steak" asking this extreme question: "Which is responsible for more global warming, your BMW or your Big Mac?"
"It's your burger," Time answered.
Following the same train of thought, Time offered number 25 "Support your local farmer," because locally grown fruit and veggies rack up fewer "petroleum miles."