CNN's Dr. Sanjay Gupta found another explanation for why Junior is rolling round the family room with a spare tire: food advertising on the Internet.
It gets better. The study he's citing is 6 months old and hails from the liberal Kaiser Family Foundation. What's more, Gupta didn't give any tips for parents about how to regulate their kids Internet use and only gave 6 seconds to an advertising industry spokesman for comment.
See my article here.
UPDATE: I put together clips from Gupta's story, as clips from ABC's "World News" and CBS's "The Early Show" that display similar biases. You can find that video here (Windows Media) and here (Real Player).
CNN’s in-house doctor used his “Fit Nation” story to hype a 6-month-old study by the Kaiser Family Foundation.
“As we look at the problem of childhood obesity, and as we look at the possible role of food marketing … we need to be sure we’re looking at online food marketing to kids,” insisted Kaiser’s Vicky Rideout, pointing to her group’s July 19, 2006, study that suggests candy and cereal Web sites featuring online games aggravate the nation’s “obesity epidemic” among children.
Rideout’s prescription for the outbreak of pudgy kids hunched over the keyboard seemed to point to government regulation.
“The Internet is potentially way more powerful than television advertising ever dreamed of being, but it’s also way more challenging in terms of any kind of oversight,” Rideout added.
Of course, computers and cable modems have off buttons and software exists for parents to block unwanted Web sites. And of course most young children rely on their parents for food shopping or allowance money they might use to buy snacks.
Yet rather than giving parents practical advice to get their kids more physically active and less reliant on Internet games, Gupta lamented a lack of government regulation of the Internet.
“Where television ads are regulated in length, Internet ads for now are only regulated voluntarily,” Gupta noted, before tossing in a 6-second sound bite from industry spokesman Daniel Jaffe.