At the top of Wednesday's NBC Today, co-host Matt Lauer hyperventilated over a newly released ad from the National Rifle Association pointing out the hypocrisy of President Obama on gun control: "Getting personal. The National Rifle Association out with a powerful new ad this morning, bringing the President's family into the gun debate." [Listen to the audio or watch the video after the jump]
The ad in question simply noted that Obama's daughters were protected in school by armed guards while the President was pushing for gun restrictions. Introducing a report on the ad, co-host Savannah Guthrie proclaimed that it "gets very personal." Chief White House correspondent Chuck Todd followed: "...the NRA is signaling it intends to fight the President, and it's using this new web video that hits close to home, targeting his daughters."