Just When You Think the Big 3 Evening Newscasts Can't Sink Any Lower, They Do

NBCABCCBSchartGraphicI could of course be commenting on the poor quality of the alleged journalism. But in this case I'm talking about their ratings, which is of course largely caused by said poor journalism.

Three weeks ago (at NewsBusters; at BizzyBlog), I noted that the Big 3 networks' evening newscasts' combined ratings had dropped about 17% since the collective high they achieved during the week of January 26, the first full week after Barack Obama's nomination.

Make that 21%. In the 25-54 demographic, the drop has been 30%. And it's not just a seasonality thing. The collective drop compared to last year is over 4%, continuing a long-term decline the nets surely hoped they might prevent if they could just get their guy elected to the White House. No dice, guys.

Here is an updated week-by-week graph for each network since the first of the year, followed by some demographic and overall info (based on info found at the Evening News Ratings Category at Media Bistro's TV Newser):

EveningNewsGraphic040609

Do you think any of them are wondering if they maybe, just maybe, should have started paying attention to that Tea Party thing a bit earlier than, say, tomorrow morning?

Cross-posted at BizzyBlog.com.

Tom Blumer
Tom Blumer
Tom Blumer is a contributing editor for NewsBusters.