Mostly (But Not All) Katie: Combined Big 3 Evening Newscasts' Decline Continues

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Interest in the presidential election should be driving up ratings for the Big Three networks' evening news shows, right?

Wrong. Here is how evening news viewership at ABC, NBC, and CBS for the two most recent available weeks compares to the analogous weeks of 2007 (From Media Bistro's TV Newser: April 7, 2008; March 31, 2008; April 9, 2007; April 2, 2007):

EveningNewsMarApr08v07

Total viewership continues to slip. The year-over-year downward change is over 1.7 million viewers (850,000 per week). Even though CBS's Katie Couric lost most of them, ABC and NBC combined were down by almost 500,000 (250,000 per week).

Couric's loss in the 25-54 demo is especially stunning, given that one of CBS's goals in hiring her had to be to go after that group. ABC and NBC have picked up miniscule numbers of viewers in this demo, but that's little cause for celebration. The percentage of the group watching their newscasts during the two-week comparison periods involved rose from 4.0% to 4.05% -- a statistically insignificant change.

Of course, tech trends are affecting these shows. But perhaps if their potential audiences felt that they might see fair, balanced and professional presentations if they tuned in, the slides would not be so pronounced, or could perhaps be reversed. Just a helpful thought.

Cross-posted at BizzyBlog.com.


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AN election year decrease for MSM - - one wonders

If the Election news was not proping up the MSM numbers, one wonders what the real drop in "viewers" would be for the Alphabet Soup Networks in an off election year.

In spite of Stephanopoli's Best efforts, and Katie's obvious Pelosi-ish Facelift, they can't Grow the viewers. The numbers of people watching do not show an Increase in Success.

Compared to Oil prices, the MSM looks like Global cooling , decreasing numbers against the Best guess of Al Gore and friends, down and not UP.

It's snowing in Seattle in April...late April I might add.....will the MSM report it ?

Katie better start doing "Naked" Telecasts if she wants to survive.

My Spirit Would Be Bouyed, But...

Normally, I would welcome the news of the networks dismal performance with open arms and a broad smile. But sadly, I'm not feeling the love. The unfortunate truth is that the cable outlets continue to gain viewership as well as those empty "celebutard news" shows.

If it were simply a matter that the people of the country are coming to their senses and revolting against the heavy-handed bias of the national news directors and their talking head puppets, I'd be happy. But it's not. Although the national media started the dumbing down process 50 years ago, it's now gotten so serious that people don't even want to watch the dumbed down crap - they're opting for TV content that actually has no redeeming value whatsoever. Reality shows about preening self-centered fools looking for their fifteen minutes. Bah!

When your mind is on a diet of completely empty intellectual calories, can massive rotting of you mind be far behind?

"All that is necessary for the trimuph of evil is that good men do nothing."

- Edmund Burke (1729 - 1797)

www.conservativeboot...

Hard to Disagree, to a point

G.G, I would suggest, as have others, that only about 15% of people are engaged, and 85% are relatively apathetic.

The engaged have mostly long since gone away to talk radio and Fox News (or moonbatland, if they're on the left; but despite their noise, there aren't as many of them).

Many of the disengaged used to to make a habit of at least tuning into the nightly news. Most don't any more, and those who do are overwhelmingly in the older age groups.

Yes, it's troubling, very troubling, that there is so much mindless stuff out there, but it's "at least" not proactive leftist slant dressed up as news. I would also suggest, based on discussions I've had, that shows like Stewart's and Colbert's, though slanted, at least get the conservative viewpoint aired, and the conservative viewpoint seems to be having an impact in places you'd least expect.

That doesn't change the validity of your concern, perhaps only its intensity.

re: Hard to Disagree, to a point

I agree that there are those who are engaged, and those who are disengaged. One of my contentions is that the pool of disengaged grows as the media become increasingly biased and unreliable - on both sides, conservative and liberal.  In particular, people grow disenchanted and detached from the doom and gloom that the leftist media portray, but having a strong conservative bias would not be good either.  In the face of an increasingly complex world and multiple levels of problems, people withdraw into media that are the intellectual equivalent of comfort food - shock jock radio; sports radio and TV; TV that doesn't challenge them to think; feel good TV; escapist TV.

I think that the dual aims of the leftist media agenda are to a) repeat a certain set of lies often enough to make people believe them; and b) to neutralise people by causing them to disengage. The analogy that I would draw here is to the withholding tax. By taking tax from people before they even see their money, government obfuscates the amount they pay in taxes, deceiving them and making it seem more inocuous than it is, while at the same time they prevent the citizenry from possibly using those tax dollars as a weapon against them, therefore pacifying the urge to engaging in grass roots activism.

Personally, I think this all started (as did so many of our social ills) in the 1960's with the reporting of the Vietnam war and the rise of populist-based reporter/activists ala Geraldo and Dan Rather. Do you remember Dan Rather making his career standing outside the White House night after night during the unending saga of Watergate, sinking his canines into Dick Nixon's neck like a bulldog? Sadly, I do.

Part of the problem is that TV is such a passive medium that has such disproportionate impact. I was born in '46 and took a shine to shortwave radio when I was 9
or 10. By the time that I could absorb and digest the news, I'd gotten
into the habit of listening to news from BBC, Radio Moscow, Voice of
America, Radio Nederland and a couple of other sources. I never
succumbed to the fallacy of just listening to one news source and
grew up implicitly understanding that all media carry a bias
and that my understanding of the world around me was my responsibility, not theirs.

I still listen to the radio more than I watch TV because radio relies on the "theatre of the mind" concept rather than what I call the "theatre of the obscene" on which TV is based. The 'theatre of the mind" concept relies on the listener to mentally connect the dots and construct a picture regarding what they're listening to that is unique to them and therefore very powerful. The "theatre of the obscene" model is based on confronting the audience with shocking material in order to control the images they construct. For the "theatre of the obscene" model to continue working, it must become increasingly shocking in order to obtain the same results. Kind of like heroin or alcohol addiction - one needs ever-increasing doses to achieve the same effect.

I guess my overarching concern is that increasing numbers of people seem to want to avoid the responsibility for learning about the world around them specifically at a point in the history of our nation and our species that we need more people to engage and learn than not. And the media seem hell-bent to keep this from happening.

"All that is necessary for the trimuph of evil is that good men do nothing."


- Edmund Burke (1729 - 1797)

www.conservativeboot...

Great points

Esp re your last paragraph, optimism is difficult.

21 Million too Many

I remained stunned that a combined total of 21 million people or 6.7% of the population of the United States supposedly watches one of these three broadcasts.

In the Central and Mountain Time Zones, these broadcasts are on the air at  5:30PM, a time when mostly children control the remote. It is hard to imagine a family gathering to watch Katie, Brian or Charlie at that hour.

I am not able to assess the accuracy of Nielsens methology for estimating total viewship.  But 21 million does seem fanciful.

Say Hello To My Leel Freen

A bit labour intensive for 21M sets, but hey, if we all chip in...

http://www.tvbgone.c...


"All that is necessary for the trimuph of evil is that good men do nothing."

- Edmund Burke (1729 - 1797)

www.conservativeboot...