WashPost: Benghazi Tweeters Are 'Rich, Middle-aged Men and Chick-fil-A Lovers'
The Washington Post Twitter account pushed this strange thought: "Who's tweeting about Benghazi? Rich, middle-aged men and Chick-fil-A lovers." It links to the Post Politics blog, where Caitlin Dewey wrote a blog post with the same headline.
Dewey turned to a Twitter analysis firm called Demographics Pro to see who's using the #Benghazi hashtag and "helping disseminate, and even steer, the divisive political narrative of what happened that night." The answer seems to be rich white male fans of "hate chicken" restaurants:
Thanks to Demographics Pro, a Twitter analysis firm, we have some vague idea of who’s tweeting the most: According to their report, #Benghazi tweeters are 58.3% male, with an average age of 52.6 years and a median income of $61,800 (“within the top 20 percent of overall Twitter distribution,” the report adds).
The tweeters are also overwhelmingly white and married, according to Demographics Pro; they also like Chick-fil-A and Walmart — two brands most often associated with conservatives.
The Post didn't notice that the same crack research firm also finds Benghazi tweeters like Starbucks and Whole Foods, who brands often associated with liberals.