Today's Washington Post reports a firm called Experian Marketing Services has labored to find out how the political parties can locate their most loyal voters. For their category of “Super Democrats,” that list starts with -- shocker -- Jon Stewart and Stephen Colbert.
“The segments we will focus on in this post include the Super Democrats and Ultra Conservatives segments, which represent the most party loyal voters for Democrats and Republicans, respectively," they declared, "The Daily Show with Jon Stewart on Comedy Central has the highest concentration of Super Democrats of any non-news cable or broadcast show on TV." Colbert was second, and NBC's 30 Rock came in third.
Then again, the list of Ultra Conservative shows is a bit odd: ESPN's college football, Antiques Roadshow on PBS and the fourth hour of NBC’s Today with Hoda Kotbe and Kathie Lee Gifford top that list.
Even the titles of Stewart's convention weeks show he sounds like the choice of Super Democrats. This week carries they Republicans-lose joke "RNC 2012: The Road to Jeb Bush 2016.” Next week's shows are drably titled "DNC 2012: Hope and Change 2."
Previously: One Super Democrat fan of Stewart is President Obama, who told Rolling Stone in April: "I like The Daily Show, so sometimes if I'm home late at night, I'll catch snippets of that. I think Jon Stewart's brilliant. It's amazing to me the degree to which he's able to cut through a bunch of the nonsense – for young people in particular, where I think he ends up having more credibility than a lot of more conventional news programs do."