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May 25, 2013
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Home » Blogs » Tim Graham's blog
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Another NBC Donation: Michelle Obama to Work Out on 'The Biggest Loser'

By Tim Graham | March 30, 2012 | 07:38

A  A
Tim Graham's picture

The new issue of TV Guide magazine has this headline on the top of the cover: "Exclusive: The Biggest Loser Works Out With The First Lady!" Inside, TV Guide spotlighted the latest Michelle Obama pop-up in TV Land -- in two episodes, on April 3 and 10.

"I've been a fan of The Biggest Loser for years," proclaimed the First Lady in a photo caption of her working out with the show's trainers. "Whenever I watch, it always makes me want to get active!" In the article is this: "Confirms Obama, 'I don't think it's in Bob's or Dolvett's natures to 'take it easy'...It was such an incredible experience to work out with the trainers...they really put me to the test, and I'm happy they did!" But the goo scooped up for Michelle on the NBC show is more favorable than this spread:

“You are about to see someone who is not just a style icon, but an icon to an entire...nation...of people,” cooed stylist Jeannie Mai. Up came Mrs. Obama on video. Women on the show were clapping and screaming. That was before Mrs. Obama congratulated them on their weight loss and invited them to visit with her in person.

(When I looked this up at TVGuide.com, I was literally served an official Obama-Biden reelection ad. Let's not guess that was a happy accident.)

Naturally, if you’re a regular American, you’d be stunned to visit the White House for a personal visit with any First Lady. But this is NBC, which is now owned by Comcast, whose executive VP David Cohen is an Obama bundler and hosted a million-dollar fundraiser for Obama last June, where Obama thanked him and his wife Rhonda for being "such great friends for so many years." The NBC press release explained the White House visit in the April 10 episode:

In part two of the makeover episode, the contestants get to meet First Lady Michelle Obama, whose Let's Move! initiative focuses on solving the problem of childhood obesity. ...

Mrs. Obama also tells the contestants about PALA (Presidential Active Lifestyle Award), the six-week pledge-based program designed to get both adults and children more physically active and healthy.

She challenges the players to see who can get the most people to sign up under their names on www.nbc.com/pala after the episode airs and until April 25, and they later find out that Planet Fitness will donate $30,000 worth of gym equipment to the hometown of the winning contestant -- so that their whole community can get active too! The winner will be announced at the finale.

But it's not just NBC. Washington Post TV writer Lisa DeMoraes adds:

Wednesday’s First Lady Booking comes on the heels of Nickelodeon’s announcement she would stop by its Kids Choice Awards, taped live in Los Angeles on Saturday, to honor country pop singer Taylor Swift with the Big Help Award.

The prize — given to Michelle Obama herself in 2010 — honors people who try to make the world a better place.

About the Author

Tim Graham is Director of Media Analysis at the Media Research Center. Click here to follow Tim Graham on Twitter.
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Comments

Biggest Loser

Submitted by Jersey Girl on Fri, 03/30/2012 - 8:18am.

Sorry, can't resist.

Biggest Loser, how appropo

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You go girl

Submitted by KornKing on Fri, 03/30/2012 - 8:35am.

You got the freebie on this one

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I'm curious

Submitted by DontFeedTheTrolls on Fri, 03/30/2012 - 8:22am.

So, what, exactly, is Michelle trying to lose?

Americans keeping their own earnings is a Civil Right! Demand your Civil Rights!
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Nothing.

Submitted by NC Cop on Fri, 03/30/2012 - 8:25am.

She just realizes that this is how Obama got elected the first time. Not based on his record or his qualifications, but based on the fact how cool he looked on Leno, Letterman, The View and any other number of TV shows.

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I don't get it

Submitted by Radical1979 on Fri, 03/30/2012 - 8:36am.

When Fred Thompson ran in 2008 didn't they have to pull his L&O episodes off the air? How is she allowed free tv Tim and it's not considered campaigning?

Proud member of the 53%!
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maybe

Submitted by shawn. on Fri, 03/30/2012 - 10:27am.

A candidate is different than an actual President, let alone The Presidents spouse.

I rememer Nancy Reagon on different strokes promoting say no to drugs.

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Was Nancy Reagan on during campaign season?

Submitted by Radical1979 on Fri, 03/30/2012 - 10:36am.

It seems a slight distinction considering MO campaigns for BO.

Proud member of the 53%!
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I feel it is not that big of a deal

Submitted by shawn. on Fri, 03/30/2012 - 12:52pm.

Fitness is her thing and if she is a fan of the show I figure why not? The thing is, I'm not sure there is a rule where a candidates spouse can't appear on a show.

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Funny...

Submitted by rockyracoon on Fri, 03/30/2012 - 3:14pm.

The only thing I ever see FLOTUS run, is her mouth.

 

Facts are like kryptonite to the liberal.

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Correction: "fitness" is her schtick.

Submitted by SickofLibs on Fri, 04/06/2012 - 11:34am.

Like "military families."

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hmmm

Submitted by Free Stinker on Fri, 03/30/2012 - 10:45am.

Was that during a campain year? If that was 1984 I would conceed your point. However . . . I believe the Nancy Reagan episoee was the 82-83 season so, sorry but after further review, the call on the field is overruled.

 

   /// Sarah Palin Fan since July 11, 2007 ///    خال

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hmmm

Submitted by Free Stinker on Fri, 03/30/2012 - 10:47am.

Was that during a campain year? If that was 1984 I would conceed your point. However . . . I believe the Nancy Reagan episoee was the 82-83 season so, sorry but after further review, the call on the field is overruled.

 

   /// Sarah Palin Fan since July 11, 2007 ///    خال

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Good point. I think they at

Submitted by Bettendor on Fri, 03/30/2012 - 10:55am.

Good point. I think they at least discussed doing the same thing with Arnold Schwarzenegger's movies on TV during his campaign for governor of California.

"You just don't get it." - Pa Grape

http://disciplebeacon.blogspot.com

"You just don't get it." - Pa Grape http://disciplebeacon.blogspot.com/
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How long have they been married?

Submitted by Clinkin on Fri, 03/30/2012 - 9:09am.

"I've been a fan of The Biggest Loser for years,"

Clinkin
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The PR campaign resumes, but

Submitted by Dan The Man 2 on Fri, 03/30/2012 - 9:44am.

The PR campaign resumes, but will the sheep be wowed again?

Nuke em til they glow; then shoot em in the dark
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She's become as overexposed as The Won is

Submitted by Blonde on Fri, 03/30/2012 - 10:46am.

I think people are truly sick and tired of her incessant vacays and sacrificin'. And lecturin'. And faux photo-ops like Tar-gay, the weed garden, award shows, etc. And poor little Bo.

And now the Wee Wons are doing the excess vacays, too. Spring Break (well, pre, actually)....Malia goes to Mexico. Sasha & Malia go to Vegas. And Spring Break doesn't start until next Monday.

That's truly a lot of sacrificin', don't you think?

Handy Reference Guide to Obama's Gaffes and Goofs ~ Currently Numbering 200 (and Counting)

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Wow, Blonde, you're gettin'

Submitted by killa37 on Fri, 03/30/2012 - 12:42pm.

Wow, Blonde, you're gettin' pretty good at usin' Obamaspeak...............you must be real 'folk'!!! And this XXXXXL Cabooooooooose Mooooooooooooooochelle IS married to the 'biggest loser' - who just happened to become the 'biggest winner' in 2008.

Seriously, does anybody care what she thinks??? I know, I know.............it's a rhetorical question, but I'm wonderin' if there is any percentage of all of people who give a rip what she keeps tellin' us about food, diet, health, exercise, and the rest of her phony 'causes'............................and let's not even be goin' into the 'fashion' category, because ANYONE with ANY idea of 'fashion sense' would NOT be dressin' the way she does!!!

And speakin' of losin' - let's 'hope' (ya know, I've had a hard time usin' that word since Boy Baraka stole it and bastardized it every which way from Sunday) the the BFD Obamacare IS 'the biggest loser' today!!!

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Well, Killa

Submitted by Blonde on Fri, 03/30/2012 - 12:44pm.

I've been hangin' out over at MOTUS lately, what with all the MOLs and MODs, it makes me post things a bit differently when discussing Lady M.

I hope you are right about the Supremes. Too bad we won't know until June. Gah!

Handy Reference Guide to Obama's Gaffes and Goofs ~ Currently Numbering 200 (and Counting)

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Yeah, really...........why do

Submitted by killa37 on Fri, 03/30/2012 - 1:31pm.

Yeah, really...........why do we have to wait until June?? I can't understand that at all - on probably the BIGGEST decision the Supreme Court has had to make in the history of this country. If they know what their decision is now, they ought to tell us now.
I'm sure there is some kind of 'nuance' or 'mineuta' (I don't know how to spell that damn word, but I know what it means) of some legal application involved - because NO government agency can function expediently or simply.

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Killa

Submitted by Model850 on Fri, 03/30/2012 - 3:49pm.

Point one: I'm not a lawyer so what I say should be consumed with a salt lick handy.

Point two: I agree that we should hear the decision sooner than June.

That said, as I understand things, the conference today is limited to each justice, in order of seniority, stating how they plan to vote on the case. No debates. No arguments. No discussions offering reasons.

After that I suppose the legal wrangling begins wherein each justice retires to their office with their clerk(s) to begin the task of forming their "official" opinion. During this time the justices can discuss the case with each other (for the first time if I understand it correctly) and can change their minds.

Finally, a justice is assigned to write the majority decision as well as the minority dissent. I suppose that process can take a few weeks on its own. And then the opinion is at last revealed. If the dissenters feel strongly enough they can have their minority opinion also read in open court by one of the dissenting justices.

To reiterate: I'm not a lawyer and all of what I just wrote might be a big load of hooey.

In which case I'm certain Jer will be along to smack me down with his usual skill and aplomb. ; - P

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I'm not a lawyer either

Submitted by KornKing on Fri, 03/30/2012 - 4:30pm.

You hit it pretty darn close, it's not official until the opinions are written

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No smack down, Model...

Submitted by Jer on Fri, 03/30/2012 - 5:11pm.

Bob Woodward's The Brethren [1979] provides a fascinating account of the politicking, maneuvering, and machinations occurring behind the scenes at the Supreme Court when the robes are off. [Or so I understand...my copy is still sitting on a book shelf in my library in virtually pristine condition, I'm embarrassed to admit.]

I think your summary covers the basics pretty well.

Jer

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You have aplomb, Jer??? What

Submitted by killa37 on Fri, 03/30/2012 - 11:03pm.

You have aplomb, Jer??? What does the tree look like?? What time of year does it bear fruit?? What does it taste like??

And it seems that Model gave an answer that is a lot easier for a blue collar simpleton like me to understand than the convoluted layers of legelese that the court appears to be going through.

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Give Moochelle a Break...

Submitted by Bill Brasky on Fri, 03/30/2012 - 12:38pm.

... She does have that giant fat ass to work off.

"If you want to make a Conservative angry, tell him a lie. If you want to make a Liberal angry, tell him the truth." - Rush Limbaugh
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And also a skinny,

Submitted by killa37 on Fri, 03/30/2012 - 12:42pm.

And also a skinny, effeminate, jug-eared one..............

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Why

Submitted by Fredy on Fri, 03/30/2012 - 12:48pm.

Does anyone remember WHY this network was telling Donald Trump he would have to leave his show if he was running for President?

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Free

Submitted by shawn. on Fri, 03/30/2012 - 12:52pm.

You only had to tell me one time buddy :-) Lol, I guess you have a point. Its been so long since I watched that show, I don't remember what year it was. The say no to drugs thingy sure did work with that cast huh? ;-)

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2 Episodes??

Submitted by Joe W. on Fri, 03/30/2012 - 1:04pm.

It will take a helluva lot more than 2 episodes for Moochelle to shed any of that fat, lobster filled ass of hers.

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Obviously it sickens me to

Submitted by Rusty Shackleford on Fri, 03/30/2012 - 2:21pm.

Obviously it sickens me to see the First Moocher having yet another opportunity to get her mug in front of the cameras, but the idea of the networks being allowed to air whoever they want anytime they want should be seen as a 1st Amendment issue. Whether it's Michelle Obama, Arnold Schwarzenegger, Fred Thompson, or even Nancy Reagan if the network wants to air them they ought to be allowed to do so legally. Why does running for public office suddenly exempt you from your inalienable right to freedom of speech?

It's not like this a blockade on scripted/reality TV programming would prevent the networks from being even more wildly activist in their coverage of politics. It's not like lifting this blockade would cause CBS, ABC, and NBC to become a SUPER Super PACs.




-----------------------------------------------------------------------------
Chris Matthews: The Joy Behar of MSNBC.
Bill Maher: The Joy Behar of HBO.
Paul Krugman: The Joy Behar of The New York Times.
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Obama Chastises First Lady for Unsightly Panty Lines

Submitted by HollyW on Fri, 03/30/2012 - 2:50pm.

Apparently, sometimes the President's not happy with his wife's choice of apparel. http://www.thedailyrash.com/obama-chastises-first-lady-over-unsightly-pa...

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Oh dear Lord

Submitted by shawn. on Fri, 03/30/2012 - 3:18pm.

I can't get that image out of my mind now.

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I think it's a 'stretch'

Submitted by killa37 on Fri, 03/30/2012 - 3:22pm.

I think it's a 'stretch' (hahahahaha!!) to call them 'panty lines'..................I think that 'parachute lines' is a much better description.

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biggest loser

Submitted by truckinmann on Sat, 03/31/2012 - 3:05pm.

Michelle can go on The biggest Loser, but as long as her husband is alive she doesn't stand a chance of ever winning it......

Evolution: A theory formulated for people that don't want to be held accountable for their actions.
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They have to continue to

Submitted by Tyler520 on Fri, 04/06/2012 - 11:28am.

They have to continue to appeal to the dregs of society, because they are Obama's primary constituents

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