Study: Obama Drew More TV Coverage Than Bush, Clinton Combined
In Monday's Washington Post, media reporter Howard Kurtz reported on the latest study on Obama coverage from the Center for Media and Public Affairs. The results are as expected:
The networks have given President Obama more coverage than George W. Bush and Bill Clinton combined in their first months -- and more positive assessments to boot.
In a study to be released today, the Center for Media and Public Affairs and Chapman University found the nightly newscasts devoting nearly 28 hours to Obama's presidency in the first 50 days. (Bush, by contrast, got nearly eight hours.) Fifty-eight percent of the evaluations of Obama were positive on the ABC, CBS and NBC broadcasts, compared with 33 percent positive in the comparable period of Bush's tenure and 44 percent positive for Clinton. (Evaluations by officials from the administration or either political party were not counted.)
CMPA tabulators also studied some programming on the Fox News Channel to compare and contrast:
On Fox News, by contrast, only 13 percent of the assessments of Obama were positive on the first half of Bret Baier's "Special Report," which most resembles a newscast. The president got far better treatment in the New York Times, where 73 percent of the assessments in front-page pieces were positive.
A striking contrast: Obama's personal qualities drew more favorable coverage than his policies, with 32 percent of the sound bites positive on CBS, 31 percent positive on NBC and 8 percent positive on Fox.
MRC will also have some research on the first few months of Obama TV news coverage this week.