Last year, Time magazine created a little mini-book review featured called "The Skimmer," to quickly determine for readers whether a new book is something they should either Read, Skim, or Toss. In the March 2 edition, Time took up Bernard Goldberg’s media-bias expose A Slobbering Love Affair. Unsurprisingly, they trashed it as a book to "Toss."
A look back over the feature quickly demonstrates that Time has used the feature to offer raves and "Read" recommendations for fellow members of the liberal media, especially when they’re bashing President Bush or his war on terror. The list begins with former Wall Street Journal reporter Jane Mayer (July 28, 2008 issue), Washington Post bias legend Bob Woodward (September 22), Washington Post reporter Steve Fainaru (November 24), New York Times columnist Paul Krugman (December 22), and New York Times reporter David Sanger (February 2).
Time’s Gilbert Cruz bashed Bernie throughout his mini-review:
As a conservative media critic writing for a conservative publishing house addressing a conservative audience, Bernard Goldberg, a former CBS journalist and the author of the media-bashing memoir Bias, doesn't have to do much to notch a best seller.
Step 1: sarcastically criticize the "mainstream media" as hopelessly liberal. Step 2: repeat for 20 or so abbreviated chapters. Goldberg's objections to "mainstream media" coverage of Barack Obama are fairly well worn. Among the many complaints, he notes that Obama's associations with the Rev. Jeremiah Wright and former Weatherman Bill Ayers didn't get enough press scrutiny during last year's election campaign, while Sarah Palin's clothing and Joe the Plumber's personal life got too much.
Because of their fawning over Obama, the "mainstream media" – if the author removed that modifier, this book would be a pamphlet – have left their credibility "in tatters," Goldberg writes. Of course, just saying something doesn't make it so. But that won't matter to Goldberg's readers, who will devour his latest with gusto.
Cruz could easily look at his first sentence and realize he is a liberal book critic writing for a liberal magazine addressing a liberal audience. But perhaps that’s too much to ask.