Several months following the 2008 presidential election, most politics websites have experienced an expected downturn in monthly visitors. Most attribute the slower traffic to the inevitable short-term loss of interest in politics following such a major election. However, despite this reality, there is a bright spot for those of us on the right.
It seems that while visitors drop off they don't do so equally across the web. According to Simon Owens, the left is falling much harder and faster than their conservative counterparts:
My recent political blog traffic studies found that web traffic is down all across the board for all political blogs, but left-of-center sites have on average taken a much steeper hit (a 58% drop compared to the right's 36% fall).
And as they point out, many center-right web sites are weathering this traffic storm quite well. In fact Red State is seeing more visitors than they have in comparable times:
Erick Erickson, an editor at the popular conservative diary site RedState, confirmed that at least anecdotally traffic seemed to be stronger lately. He said that in the last off-election year, 2007, the site's March unique visitors were significantly lower than they are now -- and speculated that this was likely because of the Obama presidency.
"I joked a lot during the campaign that Barack Obama would be bad for America but good for RedState," Erickson told me. "It very much is the case that it's a lot easier to fight against power, and when you control the White House and Congress it's hard to wage a war against your own side."
Erickson makes a very good point here as to the cause of the relatively healthy conservative web traffic. You see, it is most always the alternative media of those out of power which garners the most attention because those in power have a platform from which to deliver their message. Thus, after hearing what the party in power has to say, more people will search out those espousing the opposing viewpoint not those echoing what they've already been told.
But liberal blogger, Chris Bowers, doesn't think this is a sufficient enough explanation for whats going on:
But Chris Bowers, one of the co-founders of Open Left and a former editor for MyDD, had a different take on why conservative blogs seem to be seeing a smaller decline in post-election traffic.
"The best guess I would have is that it's not a sign of greater conservative energy," he said. "I would suggest there are many people on the progressive side who feel that the mission has been accomplished and they're just not going to watch the news as much anymore. That honestly would be my best guess."
Despite his glaring disregard for the obvious and undeniable energy now flowing on the right, Bowers does make a valid point. The left just isn't as concerned with internet activism as they were before they took back Congress and the White House. In reality, this relatively strong performance by conservative websites can be attributed to several causes.
The newfound energy in a conservative movement which, after suffering staggering losses, is now more determined and focused than it has been in a long time, the diminished sense of priority that the left now feels for internet activism, and the average person searching for the opinion of the opposition. Yet this isn't a time to celebrate the possibility of a coming conservative renaissance. On the contrary, these three factors are almost guaranteed to be short lived and the online conservative community will be judged by its own merits.
The only way conservatives can take advantage of the current opportunity before them is by incorporating the same three things which make any website or blog successful. Those three things are, of course, fresh ideas, quality writing, and passion. Without a steady supply of those three things we will get nowhere.
And, in case you're interested, here are some figures on just how popular the biggest conservative sites are. We're at #19 and #18 in case you're wondering. I'll be interested to see how the new Fox Nation site fares once they start measuring its traffic.




















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Comments Policy
I see we are squeezed in
April 9, 2009 - 09:39 ET by R D HelmI see we are squeezed in between Michelle Malkin and HotAir.
Guess that makes us kind of a Michelle sandwich. :-)
-Dave
This coup has gone on long enough. The time to put it down is NOW.
"Michelle sandwich"?
April 9, 2009 - 10:25 ET by RukusI like the sound of that! : )
Gary
"Things can only bother you if you let them bother you" -My Dad
I've noticed this as well
April 9, 2009 - 09:44 ET by SQL_SamIn political stories that have comment sections the libs are getting owned and are out numbered seemingly 10 to 1. I also tend to wonder that it might be because the professors aren't sending their students out for grades since they won the election. Either that or the Democratic machine ran out of money after the election and are waiting for the money from the stimulus bill to pay these people to post - damn I wish the conservatives could be so organised, oh wait we have jobs and dont have the time like the unemployed welfare people - hey I think Oprah is on!
Such a fickle market
April 9, 2009 - 09:46 ET by HumblepieThe left continues to bask in their self-inducted nirvana since the election. All they cared about was the removal of the Republican Party at all cost. They revel in every decision their Comrade In Chief makes while not caring or understanding the ramifications. To them, to question Das Leader is unquestionable and borderline treason.
To us on the right, we don't care who's in power. We will continue to question and criticizes policies that effect us as a nation. Our forefathers knew the inherit corruption that big government brings and tried to contain it. The government was formed by the people, for the people, and its time that We The People take back our government.
We use this forum to bring to light the distrust, follies, and the utter wholesale destruction of liberties guaranteed by the Constitution. This is our 21st century town hall, with each individual becoming their own town crier. Knowledge is power and the more informed we are the better prepared we'll be for the future.
"Stupid is as stupid does" Forrest Gump
Many libs are still laying
April 9, 2009 - 10:11 ET by SickofLibsMany libs are still laying in bed since election day, chainsmoking post-sex cigarettes.
Be careful of the pseudo-right sites
April 9, 2009 - 12:31 ET by Joe C.I don't know how prevalent these are, but sites like Patrick Ruffini's The Next Right are really anti-conservative sites for David Frum wannabes to garner favor with the Left, but are populated by Frumpies, leftist astroturfers, and political operatives selling their products and services.
Popular Conservative Sites
April 9, 2009 - 12:44 ET by JDWKeep wondering why Fed Communications are anti-free speech.
JDW
DAILY WAVE
The government works for me, not the other way around
Works for me
April 9, 2009 - 17:32 ET by Jim TreacherLet 'em sleep. I'm wide awake.
This is great information
April 9, 2009 - 17:44 ET by bigtimerThis is great information here...good news for NBs too.
I also agree with you here Stephan, it is going to be very interesting to see how Fox Nation does...I really like the site and the lay-out.
I'm going to start posting there now and then myself.
Doubling down on stupid is not a particularly good idea. ~Andrew Breitbart
Conservative blogs will continue growth!
April 9, 2009 - 22:20 ET by jefflebowskiConservatives have given up on the MSM a long time ago. Internet news and opinion is instantaneous and readers can select their favorite pages.
Angry White Dude started last March and was ranked 24 millionth in worldwide traffic. One year later it is ranked 340,000 in worldwide traffic and growing tremendously. I guess there are lots of angry white dudes out there. I'm sure there will be many more after a few more months of Obama. Viva la blog!
Angry White Dude
www.angrywhitedude.c...
jeff/awd... Viva la blog
April 9, 2009 - 22:39 ET by bigtimerjeff/awd...
Viva la blog indeed!
I am very glad I contribute when I can to the site.
Viva la AWD!
...and Ted Nugent to the Texas/Dallas Tea Party!
Doubling down on stupid is not a particularly good idea. ~Andrew Breitbart
Great article! I think
April 9, 2009 - 22:20 ET by TN MomGreat article! I think you are on to something here, also, there is a reason why Mark Levin's new book skyrocketed to #1 at amazon overnight.
Great to see NB in the top 20!!! I appreciate NB staff for all your hard work to combat the bias in the media!!!
P.S. I would love to have a NB bumper sticker and T-Shirt if you ever decide to make them!