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May 21, 2013
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Leave Santa Alone, Samsung: Smartphone Ad Hints at a Sexting Mrs. Claus

By Paul Wilson | December 18, 2012 | 12:02

A  A

'Tis the season for naughty Santa ads? A Samsung commercial showed Mrs. Claus displaying her naughty side. 

Samsung cut an innuendo-laced a commercial for its Galaxy phone. The ad first shows a pair of elves excitedly telling Santa they made a video for him. Mrs. Claus shares the video with Santa simply by touching phones. Then Mrs. Claus says: “I also made you a video,” touches phones, then leans in and suggestively says: “but you probably shouldn’t watch it on the sleigh.” (The ad is a Christmas takeoff of an earlier ad featuring the exact same scenario.)

Video after the jump.

Perhaps while Santa was busy making toys, Mrs. Claus has been whiling away the North Pole nights reading “50 Shades of Gray,” or reaching out to a certain former Democratic congressman from New York? 

The ad is one Christmas image viewers could have done without. But using icky sex to sell products is apparently the “new normal” for advertisers.

About the Author

Paul Wilson is the Joe and Betty Anderlik Fellow in Culture and Media for the Media Research Center's Culture & Media Institute and Business & Media Institute. Click here to follow Paul Wilson on Twitter.
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