Although he sort of admitted it earlier, MSNBC President Phil Griffin seems to have problems stating the obvious: that his network has made a conscious decision to feature primarily leftwing hosts (Joe Scarborough being the sole exception in the lineup). Griffin makes yet another stab, in an interview with Rory O'Connor of the Huffington post, at explaining why MSNBC went hard left and the resulting explanation is so painfully tortuous as to be comical:
"The answer is complicated...but simple at same time," Griffin responds. "The network has evolved a lot in the past few years. We went from doing a little bit of everything to doing lots of politics under Keith from 2003-05. We first began to get traction after the Iraq war started, after 'Mission Accomplished.' Then, more and more, politics led the way. When we did well with it in the 2006 elections, we made a decision to become 'the place for politics,' as the late Tim Russert dubbed us - and all of a sudden began to take off a little."
Griffin says that both Olbermann and fellow MSNBC stalwart Chris Mathews "both had a strong point of view about the war -- but our strategy then was simply to hire smart people, allow them to have a point of view, and to be authentic. At the same time, we moved even further toward politics and away from trying to be 'all things to all people.'"
Which is a long-winded way of saying they are trying to be leftwing for liberal viewers even though he tries to make it sound almost accidental. And when O'Connor asks Griffin if he is positioning MSNBC to be the liberal alternative to Fox, yet more evasiveness kicks in:
"Well, Rachel did so well as a guest analyst -- and was so smart, like Keith -- that we asked her to fill in when he went on vacation," Griffin recalls. "And she held his numbers, which is something that other talent we had on-air at the time, like Dan Abrams, didn't do. So that made the decision to give Rachel her own show after the conventions really easy ... September 8, 2008, was her first day, and almost immediately it was obvious to us that Keith's audience loved Rachel ... so we had flow. But it was more organic than a conscious strategy to go left," Griffin concludes. "A vision of smart progressives just began to emerge ...
Oh yes, it sort of just happened by accident to go far left, not a conscious decision. And organic too! Sounds very healthy.
Griffin then admits that despite having no "political line," they do have a "progressive (liberal) flow."
Taking a swipe at Fox, he points out, "We have no daily talking points; we also have [the more conservative-oriented] 'Morning Joe' program -- so it's clear we have no political 'line,' if you will -- but sure, we now have a progressive flow."
Almost as funny as Griffin's tortured explanations about the obvious liberal bias of MSNBC is his boasting about the poor MSNBC ratings:
"How do you measure if we're succeeding?" Griffin asks rhetorically. "Well, ratings are a good start! We're beating CNN; and we're also doing great with the high end demographic groups, such as young people aged 18-34."
Woo! Hoo! We're beating CNN which is in the ratings toilet! Yeah, some success there, Phil. O'Connor then points out a painful truth about the relative standings of the cable news networks:
Still, the Fox News Channel recently ranked fourth overall in primetime cable ratings, averaging 1.89 million total viewers, according to Nielsen Media Research. Fox News, which had regularly been placing second behind USA, has now ranked in the top five cable networks for 20 straight weeks, and its cable news competitors still trail by a wide margin -- MSNBC placed 24th in primetime with an average of 747,000 total viewers, while CNN placed 28th with an average of 651,000 total viewers Facing such figures, even Griffin acknowledges that FNC still looms as the 800 pound gorilla in the cable news and opinion space.
Perhaps Griffin should come right out and admit the obvious rather than come up with his laughable explanations about why MSNBC purposely steers hard left despite lousy ratings. It would be refreshing to hear Phil say something like this:
MSNBC is purposely sticking with our policy of leaning hard left despite our really terrible ratings. No matter how much our audience declines we will continue to be completely in the tank for Obama and the Democrats while maintaining our policy of hostility and contempt towards conservatives. Rest assured that our news and shows will continue to remain heavily biased to the left.
So say it, Phil! SAY IT! Don't be ashamed to let your inner liberal out. We already know it's there.
—P.J. Gladnick is a freelance writer and creator of the DUmmie FUnnies blog.



















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Comments Policy
Bat guano is "organic" too
June 2, 2009 - 08:24 ET by Tom PaineBat guano is "organic" too
How's That Strategy Working Out For Ya?
June 2, 2009 - 08:27 ET by HoosierEmApparantly this isn't such a smart strategy considering MSNBC's ratings but who cares? They are supported by the Obama administration and the taxpayers. It makes me feel soooo good that we have MSNBC as the first step in state run media. Obamavision all day, every day!
MSNBC is a lot like
June 2, 2009 - 08:39 ET by motherbeltMSNBC is a lot like Hollywood liberals.
They don't make movies to attract an audience; they make a "statement" and make movies that will impress their peers.
I didn't think it was physically possible, but this both sucks and blows. -Bart Simpson
Yeah, MSNBC is the "Che" of
June 2, 2009 - 10:20 ET by SickofLibsYeah, MSNBC is the "Che" of the cable news shows.
Nobody watches, but they're making important statements.
"...but our strategy then was simply to hire smart people..."
June 2, 2009 - 08:51 ET by ontherightFAIL!
Or as my daughter would say:
June 2, 2009 - 09:51 ET by motherbeltEPIC Fail!
I didn't think it was physically possible, but this both sucks and blows. -Bart Simpson
Piling on!
June 2, 2009 - 10:26 ET by RukusUBER Epic Fail!! ; )
Gary
Gettin' along is so much easier than buttin' heads. - My Dad
And funner too! - Me
MSNBC who?
June 2, 2009 - 08:54 ET by moovovaMSNBC who?
Here's A GE Shareholders Perspective
June 2, 2009 - 09:38 ET by BourbeauYour network and MSNBC are an embarassment!
Your CEO has failed in his exercise of leadership; allowing network people to spew hate, misinformation, and wholesale inaccuracies is not good reporting - it's inflamed rhetoric that shouldn't be tolerated. Unfortunately, he seems to revel it.
There are 300 million people in this country, and your average viewership is less than 1% - please don't talk to me about your market share - cable channels and newspapers are on the same glide path. Why? Because people either don't bother listening or reading, but more specifically, see your on-air talent for what they are, partisan air heads.
If GE shareholders had any leverage, they'd fire your CEO, and demand a sale of NBC as soon as possible. Unfortunately, that's no likely, and pain continues.
Less than 1% indeed. Less
June 2, 2009 - 14:06 ET by HockeyKidLess than 1% indeed. Less than 1/4 of 1%.
Here's a better measure: over 25 times as many people listen to Rush as watch MSNBC. That's 2500%, for those of you in Rio Linda. And TV is supposed to be so much more popular than radio.
"Beauty is only skin deep, but liberal's to the bone." - me
NBC -- Giving
June 2, 2009 - 10:00 ET by 10ksnookerState run media a bad name.
I don't mind them going hard left
June 2, 2009 - 10:08 ET by KC MulvilleI just want them to admit it. Viewers should know ahead of time that they're going to get the news from a liberal perspective. That way, when some talking head declares that he knows what's really going on, the viewer can take the perspective into account. The same holds true for conservative media. That amounts to Fox, right now, and even they're shaky.
You see, the one "untrue" portrayal of any media outlet is that they're neutral and objective. No one in the news media is neutral or objective, because no human being is. It's a conceit to portray yourself that way. You see what you've been trained to see, or what you want to see.
It goes back to the presmise of the news media. The news is intended to tell you what's going on. But that's a generality. Lots of things go on, most of them uninteresting. The media, therefore, tells you things that they presume will interest the general public. Right away, you have a problem: how to decide what should interest the public? If you have a political point of view, you suddenly have a motive to restrict what you tell people. You highlight things that promote your cause, and most importantly, you don't report what denigrates your cause. It's the absence of reflective criticism where the bias is really dangerous.
A smart news consumer will go to different sites and sources, and never takes any one place whole. Think of it like a courtroom: should a judge or jury only listen to the prosecutor? Or the defense? No, you listen to both. When a news outlet says that they're "objective," they want you to listen to them alone - that's how they make money, but it rebels against what makes a good news consumer.
MSNBC's strategy is to hire
June 2, 2009 - 10:15 ET by SickofLibsMSNBC's strategy is to hire smart people?
Really? Then please explain Shyster, Sir!
I would like to hear Phil
June 2, 2009 - 10:25 ET by maggieqpublicI would like to hear Phil Griffin say,
“We at MSNBC (and NBC and CNBC) are here to lobby on behalf of the business interests of our parent company, General Electric. Through our support of and cooperation with the Obama Administration, our media arm has put General Electric into a position where it is poised to rake in billions of future dollars after the successful passage of Cap and Trade (ecomagination) and Nationalized HealthCare (healthymagination). Ratings, though important, are of less significance than our business partnership with the federal government.”
Re GE
June 2, 2009 - 11:25 ET by slickwillie2001That's the real corruption and double-standard story. Imagine if Halliburton owned the ABC network. More: Subsidymagination; GE's Regulatory Robbery: http://www.washingtonexaminer.com/opinion
MSNBC's move to the Far Left is very smart and very profitable.
June 2, 2009 - 11:09 ET by Rush FanBy positioning NBC/MSNBC as the Obama/Democrat networks, General Electric stands to make billions of dollars in partnership with the Obama administration and the Democrat majority in Congress.
General Electric CEO Jeff Immelt is focusing on two issues critical to liberals:
(1) Green technology, encompassing global warming (i.e climate change), Cap & Trade, reduction of green house gas emissions and renewable energy technologies.
(2) Healthcare Reform, consisting of computerized health records and new healthcare-related products.
An Examiner.com article titled Obamagate – The tangled web of Obama, GE, Immelt, Cap & Trade, GE Healthcare and Daschle part II:
"Cap & Trade has been a huge part of Obama’s plans since before the election. ...In 2007 the Climate Action Partnership was formed by several corporations to come up with a solution to curbing greenhouse gases, aka CAP. One of the largest corporations that is part of this organization is GE. GE currently is also the largest manufacturer of clean energy equipment such as windmills, natural gas and nuclear power. Since GE already has the technology that will be required for other companies to purchase, with the sales of its products alone in order for companies to abide by any Cap & Trade laws, GE stands to make billions."
A cnet news article titled Google and GE team up on clean-energy policy, tech:
"Wind power is far ahead of other renewable energy sources in being reliable and cost-competitive with fossil fuel power plants, Immelt said. GE's wind business, one of the largest in the world, will bring in more than $7 billion this year."
Chilmark Research article titled GE Commits Billions to Healthymagination:
GE established a Health Advisory Board recruiting two influential former Senators, Bill Frist and Tom Daschell. That may help in landing some of that Stimulus funding. ...They intend to invest $3B over 6 years on healthcare innovation. Primary focus of research is to provide new products, HIT and otherwise that lower cost of care, encourage broader access and improve quality.
GreenBiz article titled GE, Cisco and Others Team with Miami for $200M Smart Grid Project:
Mayor Manny Diaz today unveiled an ambitious, $200 million "Energy Smart Miami" smart grid project developed in partnership with General Electric, Cisco Systems, Florida Power & Light and Silver Spring Networks to deploy smart meters on every home and most businesses in Miami-Dade County. ...The project, which aims to land stimulus bill funding for as much as half the project, will create as many as 1,000 new jobs as it brings next-generation technology to homes and businesses.
Lastly, GE CEO Immelt summarized it best: "There's a lot of money to be made here," Immelt said. "It doesn't make me afraid or scared. There's a tidal wave coming, and you either get ahead of it or you get crushed."
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“The liberal mind does not work like the mind of a regular person. Their obsession with power and control is what drives them at all times.” ~ Rush Limbaugh
Smart meters
June 2, 2009 - 13:55 ET by CiampinoGood comment.
Look at
http://www.greenbiz....
and the last reader comment. Soon domestic consumption will be tiered, no more flat rates, and we'll pay more during peak hours, if all this comes to fruit. Just a hidden attempt by the utilities toc harge more.
Can he explain to his advertisers...
June 2, 2009 - 12:17 ET by wnaegele...why MSNBC's ratings are in the crapper?
Yet, there are still those
June 2, 2009 - 12:27 ET by mattmYet, there are still those who insist that liberal media bias is a myth.