Obama-Bashing Leno Trounces Letterman in May Sweeps
As NewsBusters has been reporting, NBC Tonight Show host Jay Leno has been outfront amongst late night comedians in humorously attacking Barack Obama for the numerous scandals facing the White House.
Viewers must be loving it, for as The Wrap reported Friday, Leno trounced CBS's David Letterman in the May sweeps:
During this year's May sweeps, "The Tonight Show With Jay Leno" posted a 39 percent lead over "Late Show With David Letterman" in the advertiser-cherished 18-49 demographic -- the widest May sweep margin over "Late Show" since 2004, and a 12 percent increase over last year's May sweep. "Tonight" averaged 1,075 million viewers in the demographic over the April 25-May 22 sweep period, versus 775,000 for CBS's "Late Show."
In total viewers, Leno also widened the lead over Letterman compared to last year, averaging 3.515 million versus 2.767 million for Letterman. That's a 27 percent advantage, up 16 percent from last May.
Leno's "Tonight Show" also increased its margins over its ABC competitor "Jimmy Kimmel Live" compared to the two shows' first head-to-head sweep in February, after "Kimmel" moved to 11:35 p.m. During May sweeps, Leno was ahead of "Kimmel" by 30 percent in the demo with 1.075 million viewers versus Kimmel's 826,000, and 42 percent in total viewers, averaging 3.514 million compared to 2,475 for Kimmel. In February, Leno led Kimmel by 12 percent in the demo and 39 percent in total viewers.
Sure makes sense that NBC is kicking Leno to the curb as his show produces some of its best ratings in years.
Of course, given what NBC is doing with its primetime schedule as well as MSNBC, one shouldn't be shocked by their managerial ineptness.