Washington Post: 'Limbaugh Sees Heat Over Comments Turn Down to a Simmer'
Remember the Left's campaign to get Rush Limbaugh off the air in the wake of his comments concerning Georgetown University law student and women's rights activist Sandra Fluke?
According to an article published in the Washington Post Thursday, the heat on the conservative talk radio host has turned "down to a simmer":
The dark clouds hanging over Rush Limbaugh appear to be lifting.
Exactly one month after the conservative radio host sparked outrage by calling Georgetown law-school student Sandra Fluke “a slut” and “a prostitute” in a three-day diatribe, stations are standing by him, advertisers are trickling back to his program and the news media have moved on.
Trickling back? That's an understatement:
On Monday, the 600 or so radio stations that air Limbaugh’s program were told by his syndicator, Premiere Radio Networks, to resume running “barter” ads during his program. Stations are required to run these ads in exchange for paying discounted fees to Premiere to air Limbaugh’s show. Premiere, which is owned by radio giant Clear Channel Communications, had suspended the “barter” requirement for two weeks in a move widely seen as a way to give advertisers a chance to lie low while Limbaugh was in the news.
This is tremendously significant. As the perilously liberal Huffington Post gloated on March 12:
Premier Networks, the company that syndicates "The Rush Limbaugh Show," has suspended a large chunk of the national advertising that runs on the program for two weeks, according to Radio-Info.com.
The moratorium applies specifically to a class of advertisements called "barter spots," which are normally run by local affiliate stations in exchange for the right to syndicate radio programming, such as Limbaugh's daily broadcast.
A little over two weeks later, they're baaaaack!
Not only that, according to the Post, reports of Rush's demise were greatly exaggerated:
Limbaugh’s advertising losses may have been less than media accounts suggested. While more than 100 advertisers told Premiere that they didn’t want to be associated with “controversial” radio programs of any kind in the wake of the flap, some of these companies weren’t regular Limbaugh sponsors in the first place. [...]
“Contrary to the wishful thinking of the professional special interest groups, reports of sponsors fleeing the ‘Rush Limbaugh Show’ are grossly exaggerated. In fact, the program retains virtually of all its long-term sponsors who continue to have great success” with the show, saidRachel Nelson, spokeswoman for Premiere.
And what about all those stations supposedly dumping El Rushbo? Errr, not so much:
At the peak of the controversy in early March, two small stations — in western Massachusetts and Hilo, Hawaii — said that they would drop his program. Since then, no other station has said it will take him off the air, dashing the hopes of MoveOn.org, a liberal group whose ongoing petition drive seeks Limbaugh’s removal from 180 stations.
Expectations that a weakened Limbaugh could be bumped by a new program hosted by former Arkansas governor Mike Huckabee (R) have also not materialized. None of Limbaugh’s many affiliates have said they’ll move him from his midday time slot in favor of Huckabee.
This will really anger Limbaugh's detractors:
In all, “the temperature of this controversy has finally fallen below the boiling point,” said Tom Taylor, news editor of Radio-Info.com, which covers the industry. He added, “I think the advertiser base is coming back.”
“I think the advertiser base is coming back.”
Delicious. So much for "Stop Rush."
For those that missed it, Limbaugh got some more good news Wednesday as the Associated Press reported:
[T]he CEO of the radio company that distributes Limbaugh's show, Clear Channel, says he's sticking with the conservative talk show host, calling him the "king" of radio.
Bob Pittman told The Associated Press in an interview Tuesday that the outrage over Limbaugh's comments last month was "part of the normal day-to-day of talk radio."
Let's show some empathy for our friends on the left who must be deeply dismayed by this.
All together now - aaaawwwwwww.
(H/T Hot Air)
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Comments
The biggest laugh that I got
Submitted by bretzysdude on Thu, 03/29/2012 - 7:51am.
The biggest laugh that I got from this article were the locations of the stations dropping him - the remote places of Western Massachusetts and Hilo, Hawaii. This is the equivalent of the Simpson's "Flaming Moe's" episode where Homer keeps yelling, "You've just lost a customer!", and Moe keeps saying, "What's that, Homer? I can't hear you. I have a lot of customers here!"
Fluck
Submitted by Jersey Girl on Thu, 03/29/2012 - 8:18am.
Imagine this fluck person speaking before the country with so called facts that she has not verified. Admitting she had no idea how much, or is it how little, contraception costs were in her own neighborhood.
She'll make a fine liberal lawyer. Just lie and then swear to it.
So much for the power of moron.org to get anything done.
Submitted by drsamherman on Thu, 03/29/2012 - 8:36am.
So far this year, they have angered Allan Dershowitz to the point where he is openly challenging them to condemn their own anti-Semitism but they have not. Then came their failure to execute even a minor skirmish in the "war" they thought they could wage against Rush Limbaugh. I am not exactly the biggest Rush Limbaugh fan, but it is clear they underestimated his popularity and went overboard with the histrionics and rhetoric. Rush has the audience, and the marketers indeed know this. They had no reason to pull their sponsorship, but now they have and Rush will probably not take them back. They can be replaced, though it may take a bit of time to get all of it done.
Like most liberals who think they found the "one" issue that will stop conservatives, they badly overplayed their hands and grossly overestimated their ability to see a plan through to completion. "F" for execution and "F" for comprehension of their adversary. Even Sun Tzu would advise them to just pack up and go home.
We all saw this coming
Submitted by lesterwink23 on Thu, 03/29/2012 - 8:56am.
The left had its week or two to whine and moan about Rush and the fact that he's too big for it to take down; now it has moved on to the next cause de jour which appears to be the Trayvon Martin fiasco. The MSM has a collective case of ADD; it doesn't take long for them to lose interest in something once they realize their coverage and actions are not gaining traction.
Bye Bye Carbonite
Submitted by libBuster on Thu, 03/29/2012 - 9:32am.
Earlier this week, I decided that I needed an online backup solution to guard years worth of data against catastrophe. I noticed Carbonite had a cost effective plan. Eight weeks ago I would have subscribed to Carbonite, with little further investigation.
In light of Carbonite's entry into politics, I decided to shop around. I settled on another less publicized product that provided comparable value.
Have fun Carbonite. I doubt I am alone.
I checked Carbonite's chart
Submitted by celator on Thu, 03/29/2012 - 10:05am.
I checked Carbonite's chart (CARB) and it looks like they took a big hit when they went after Rush (cost them a ton of $), but they seem to be recovering now. I still don't want them in my portfolio.
http://www.nasdaq.com/symbol/carb/stock-chart?intraday=off&timeframe=3m&...
I made a short term play on
Submitted by Tom Paine on Thu, 03/29/2012 - 12:29pm.
I made a short term play on Carbonite after the Rush debacle and closed out my position for a 19% gain. Thanks Rush - bye bye Carbonite...
Smart Play
Submitted by libBuster on Thu, 03/29/2012 - 4:33pm.
Well you are smarter than the CEO of Carbonite. Well done.
By wading into the midst of a cyclone Carbonite managed to anger the target group they had been courting on Rush's show for years: Rush's listeners. Their customer set had a disproportionate number of Rush listeners because they marketed heavily there. Years of hard work thrown away in days for utter foolishness.
It would have been simpler to say: "Please talk to our advertising agency about ad placement" and have the ad agency say "We don't comment on our clients ad placements".
As for me, my business is now elsewhere, with a firm that stays out of politics.
The left has (once again)
Submitted by celator on Thu, 03/29/2012 - 9:59am.
The left has (once again) shadowboxed themselves into a state of goofiness in their fruitless campaign to "get Rush". Fun to watch them do that.
Spectacular failure.
Submitted by NeoKong on Thu, 03/29/2012 - 10:06am.
Let's face it.
Every lefty organization,cable outfit,news network and newspaper in the country was coordinating with Media Matters to collectively silence Rush.
Even the White House was involved.
It was a major major effort of collusion and it FAILED!!!!
Didn't even make a dent.
They are not influencing anyone.
The Leftist Astroturf Scheme doesn't seem to be working too well
Submitted by Blonde on Thu, 03/29/2012 - 10:11am.
It hasn't worked on Rush Limbaugh, and apparently it isn't working too well on Allen West, either.
A Soros-backed group is trying awfully hard, but had to "buy" protestors. As soon as they were found out, they pulled their add off of Craig's List (natch). If you read those comments, there's some idiot who has started an Allen West FB site...."Allen West Must Go". I don't "do" Facebook, or I'd go over there and raise a ruckus.
Handy Reference Guide to Obama's Gaffes and Goofs ~ Currently Numbering 200 (and Counting)
Allen West & facebook
Submitted by nanabanana on Thu, 03/29/2012 - 12:46pm.
Hi Blonde, I just checked that facebook site and I wouldn't bother. There's very little on it and most of that is old stuff from almost a year ago. Mostly about what's-her-name schultz (sp?). 16 likes. Guess this one isn't going anywhere. At least for now. Have a good day. :-)
Rush is Right
Submitted by AgentAmerican on Thu, 03/29/2012 - 11:00am.
Rush is Right...not just a bumper sticker.
The left wing zombie collective have shifted to class/race warfare, because they are now devoid of any tactics.
Rush & Ed
Submitted by CJohnson on Thu, 03/29/2012 - 11:37am.
Every Monday AM Rush ought to play a clip of the past weeks' liberal hate speech so his critics can calibrated their gauges.