Although the ongoing feud between Fox News's Bill O'Reilly and MSNBC's Keith Olbermann was apparently good for ratings -- likely more for the latter than the former, of course -- the heads of the parent companies of both networks stepped in recently to end the on-air squabble.
Not only that, but News Corporation's Rupert Murdoch and General Electric's Jeffrey Immelt were apparently coaxed into doing so by PBS's Charlie Rose.
The inside scoop was reported Saturday by the New York Times's Brian Stelter (h/t Bruce Bartlett):
At an off-the-record summit meeting for chief executives sponsored by Microsoft in mid-May, the PBS interviewer Charlie Rose asked Jeffrey Immelt, chairman of G.E., and his counterpart at the News Corporation, Rupert Murdoch, about the feud.Both moguls expressed regret over the venomous culture between the networks and the increasingly personal nature of the barbs. Days later, even though the feud had increased the audience of both programs, their lieutenants arranged a cease-fire, according to four people who work at the companies and have direct knowledge of the deal.
In early June, the combat stopped, and MSNBC and Fox, for the most part, found other targets for their verbal missiles (Hello, CNN).
"It was time to grow up," a senior employee of one of the companies said.
Questions remain as to whether or not O'Reilly and Olbermann agreed to the ceasefire:
Mr. Olbermann, who is on vacation, said by e-mail message, “I am party to no deal,” adding that he would not have been included in any conversations between G.E. and the News Corporation. Fox News said it would not comment.
Given MSNBC's on-air antagonism towards Glenn Beck this week after his remarks about President Obama being a racist, it seems clear border skirmishes at the very least will continue between these two networks.
Stay tuned.
—Noel Sheppard is the Associate Editor of NewsBusters. Follow him at Facebook and Twitter.




















Editor at Large
Comments Policy
Given Obermann's attitude
August 1, 2009 - 10:10 ET by ThisnThatGiven Obermann's attitude and tremendous sense of self-worth, is this a prelude to a firing? If Obermann doesn't toe the line, is he gone -- to MSNBC's relief?
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Maybe this isn't going to help. Maybe you're better off not having this surgery but taking the painkiller - Obamacare
One can
August 1, 2009 - 10:22 ET by KellyROne can only hope. I doubt Olberdud can keep his snake-like tongue for very long. He's a parasitic carbuncle on the arse of humanity, and I hope one of his jilted babes does a Fatal Attraction on him.
Kelly
August 1, 2009 - 10:29 ET by ricklailI like that " parasitic carbuncle on the arse of humanity." Mine thought was a sphincter muscle surrounded by a void.
Semper suprene nitens
North Carolina now has the worst government money can buy.
Rick
August 1, 2009 - 12:44 ET by KellyRGood one! You ought to check out a vid on YouTube called, "Flushin' The Face". The star is none other than Keith Olberdumbass. You'd laugh your tail off!
KR... For the heck of
August 1, 2009 - 16:20 ET by bigtimerKR...
For the heck of it...Here's another one.
Doubling down on stupid is not a particularly good idea. ~Andrew Breitbart
I wonder
August 1, 2009 - 10:29 ET by Jack Hermanif there was any beer involved.
Aw
August 1, 2009 - 10:33 ET by StarAZDon't suppose the baby could go out with the bathwater.
“I am party to no
August 1, 2009 - 12:30 ET by kg“I am party to no deal,”
Somebody also talks like that...ignorant of the facts...making sure he is not to blame... who? Oh, Obama does on a daily basis.
"DumbAssity of Dope"
I think there's more here than meets the eye
August 1, 2009 - 14:51 ET by KC MulvilleAll of which adds up to = grounds for dismissal.
You wonder if MSNBC is preparing to cut their losses with this guy. Is Olbermann's contract renewal up any time soon?
Update: Glenn Greenwald has an interesting take on this.
not any time soon.
August 1, 2009 - 16:02 ET by mizflame98His contract goes until 2011
“It does not require a majority to prevail, but rather an irate, tireless minority keen to set brush fires in people's minds”
Samuel Adams
BATH-TUB-BOY...
August 1, 2009 - 23:33 ET by danybhoyKC,
You may be onto something, he could be looking to get sacked, but what sort of buyout does GE/taxpayers have to give to Olby? He was extended & given a raise to $7million + a year. So who knows. Plus we know he has burned bridges more then a few times at former broadcasters, so there is a history.
"It's still "We the people", right?" megadeth
KC... I just read your
August 2, 2009 - 13:57 ET by bigtimerKC...
I just read your link, that is very interesting indeed.
Especially about Wolffe, whom I detest as much as Olbie.
Thank you for that insight.
Btw...I wouldn't let myself read the comments, may later though.
Doubling down on stupid is not a particularly good idea. ~Andrew Breitbart
So, does this mean that
August 1, 2009 - 10:31 ET by Chris NormanSo, if O'Reilly doesn't say it, does this mean that MSNBC is no longer an extension of the in Obama Administration? :)
The "Mainstream" Media: By liberals. For liberals.
GE Still Corrupt
August 1, 2009 - 10:33 ET by slickwillie2001I read this last night and it's highly disturbing. The 'feud' was somewhat based on the corrupt relationship between GE and NBC/MSNBC and the Bamster's administration. That corrupt relationship doesn't go away with some gentleman's agreement.. I'll be very disappointed in Fox News if they drop valid criticism of GE based on this.
BS
August 1, 2009 - 10:33 ET by TexndocMSNBC couldn't exist without the FoxNews boogyman. Glenn Beck, Hannity, and O'Reilly have their names tossed around more on MSNBC than the do on their home network.
tex, You're right. MSNBC
August 1, 2009 - 10:45 ET by Chris Normantex,
You're right. MSNBC has tried to build it's name on somehow being (in it's own mind) the "anti-Fox channel". It's very small crazed following eat it up.
The "Mainstream" Media: By liberals. For liberals.
Feud?
August 1, 2009 - 11:24 ET by blazermaniacI don't ever hear Olberdork's name ever mentioned by Bill O'Reilly. On the other hand, Olberdork mentions Bill's name a lot, usually as "The Worst Person in the World". Olberdork just happens to work for the worst network in the world. PMSNBC!
Re Feud
August 1, 2009 - 12:45 ET by slickwillie2001BOR has been smart in this regard, he has attacked the head of the snake, GE and Immelt/Zucker. That way he gets the job done without giving Keef the free publicity that he so desperately needs.
Feud
August 1, 2009 - 10:39 ET by Birch BarlowI kind of like it when the local DJ goes after another local DJ or in this case when one television host goes after another television host. I think it can make interesting radio/television at times.
However, when the television host who's getting pounded in the ratings game (Olbermann) goes after the ratings king (O'Reilly), it is just pathetic.
Interesting. I watch
August 1, 2009 - 10:58 ET by GregEInteresting. I watch O'Reilly often. I've flipped over to Olbermann only on occasion. Probably a 20 to 1 ratio. Nearly everytime I flip to Olbermann, I catch him mention O'Reilly's name in a ridiculing piece. For that 1 time I'm there, I see O'Reilly 20 times. So I hear O'Reilly mention Olbermann 20 times as much (based on my being there to see each), correct? NOT EVEN CLOSE. Olbermann has an obsession with O'Reilly. O'Reilly gives mention of MSNBC, but not very often of Olbermann himself. There is no comparison.
OLBERMANN's 'finito'
August 1, 2009 - 11:03 ET by AMR1960Well it looks like Immelt's seeing MSNBC's dash down the toilet, as prohibitive. Olbermann's rise was largely at MSNBC's expense. Muzzeling Olbermann's emotionaly phase-shifted man-crush on O'Riley, will remove the reason that 40-45% of his audience tunes-in...There's no other DemLib metrosexual on that network that can rupture his 'Uterus' the way Obermann can over O'Riley
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Long Live...THE REPUBLIC !
KOthe JO may be getting KO'd
August 1, 2009 - 11:17 ET by east tennessee johnReal smart saying, I didn't agree to a deal, when you have 1/4 the ratings of BOR. You think Immelt needs you, KO the JO when he's got BO? Oh no, don't think so.
Unfettered Access?
August 1, 2009 - 12:05 ET by sergeant stogieUberdouche responded via e-mail, in his trademark "dork speak". What is surprising is that the "facility" allowed him access to a computer during his "vacation". They must have loosened the straps on the "white coat with really long sleeves". Since he has graduated to being allowed near electricity, I guess that means he'll be allowed to have rounded scissors and edible paste soon. But if they take away Keefy's "boogeyman", what will this guy who never had an original thought talk about?
Olberman
August 1, 2009 - 12:15 ET by sevenThis just removed half of keith's material. 50% of the time he was talking of the arget of his hat. People stopped watching him and watched fox directly.
If Obe does obey, he'll
August 1, 2009 - 19:37 ET by ThisnThatIf Obe does obey, he'll have to re-direct his tirades. My bet is in Sarah Palin's direction.
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Maybe this isn't going to help. Maybe you're better off not having this surgery but taking the painkiller - Obamacare
"O" Feud
August 1, 2009 - 12:31 ET by Joseph BrownMSNBC is still in business?
Olbermanless is a good example of why women should never sleep on the wet spot.
Olbermann has ZERO self control, so this is total BS
August 1, 2009 - 12:48 ET by SickofLibsMr. Olbermann, who is on vacation in his 2,000 sq. ft bathroom, replied via Tub-O-Vision, “Glug, glug, blub, blub - Billo [ding!] is guilty of inciting murder - where's my duckie - wanna see me make stinky bubbles - I'm running this network, see?”
SickofLibs
August 1, 2009 - 12:51 ET by KellyRI'm lovin' that one!
See the funny vid on YouTube, "Flushin' The Face." You'll love it!!!
Kelly:
August 1, 2009 - 16:46 ET by SickofLibsOlbermann's piss-ant reply “I am party to no deal” sure sounds to me like a direct challenge to Immelt.
So Olbermann wears the pants over there, I guess.
What self-respecting CEO in the business world would take this sh*t from an employee and not respond with a nuclear bitch-slapping, at the least?
A one-sided feud.
August 1, 2009 - 12:59 ET by mizflame98Olbermann tries to fit an O'Reilly insult in every show while O'Reilly hasn't even muttered Olbermann's name in how many years?...
“It does not require a majority to prevail, but rather an irate, tireless minority keen to set brush fires in people's minds”
Samuel Adams
I dont think this will stop BOR
August 1, 2009 - 13:05 ET by general companyIf he is so inclined, I think what really happend is Immelt has told Oberdud to cool it, and informed Murdoch. Now they are calling it and "agreement". Why would Fox capitulate, nothing in it for them.
My Gov. thinks I am dangerous, so be careful
"Television is a freak show" Bernie Goldberg
I agree with Glenn Beck on Obama
August 1, 2009 - 13:55 ET by daveinbocaI also think that the reason The Daily Show is the most trusted news source for many [40%] Americans is that it is openly fake news, as opposed to the clandestinely fake BS on the uber-left MSNBC & the rightist FoxNEWS, which at least has token-left-of-center viewpoints aired, if only to be shot down by the hosts. MSNBC is straight leftist treacle. CNN is MOR treacle, vaguely left of center. Jake Tapper is the only network news dude I can stand to watch, although Gibson occasionally is halfway decent....
I was an assistant producer on several news projects for the three major networks in the early '80s and journalistic integrity took a distant second to business considerations in most cases---although a 20/20 project was surprisingly the best among the several I worked with.
Back when I was a
August 1, 2009 - 14:12 ET by BDBack when I was a journalism student in the 80's our professor of Mass Comm Law was careful to remind us that journalism is a busness and that a paper or news program must remain popular and thus profitable for it to keep going.
But back then the networks like CBS put huge amounts of money into the news departments for evening news as largely vanity projects that were not keyed what the public wished to see, but rather what the leadership wished to show due to its ideology.
Sadly, most of the journo's learned the wrong lesson and today with vastly larger amounts of media choices are paying for it as we see paper after paper close and TV coverage going to "People Magazine" style coverage. WHile those who reflect their viewers concerns and morals are largely immune.
The lesson they did not learn was that if you insult 50%+ of your viewers by insulting their beliefs you will not attract them for long.
What other agreements?
August 1, 2009 - 14:00 ET by slickwillie2001What Fox News loses is their obligation to inform us of General Electric's corrupt relationship with the Bamster administration.
Another question that needs to be asked of both FNC and NBC/MSNBC; as in the CNN/Pre-War Iraq coverage, what other agreements are there that we do not know about?
O'Reilly
August 1, 2009 - 14:14 ET by Delsais bigger than that Olbermann creep and really does himself NO good going back and forth with tit for tat banter!
Take the high road FOX and O'Reilly and stop uttering the other yahoo's name!
This probably has less to do
August 1, 2009 - 14:59 ET by acumenwith Olbermann's embarrassing bashing of O'Reilly non-stop on MSLSD as it does with propping up Olberman's return to NBC Sunday Football Night in America and consequent ratings.
All football fans I know boycotted Olbermann's return and I imagine all FOX viewers (particularly O'Reilly fans) detested Olbermann returning to NBC football.
I beleive concern for the success of Football Night in Ameria on NBC impacted Immelt's decision to try and silence Olbermann's over-the-top rhetoric on MSLSD rather than any concern for his failed MSLSD channel which is a drain on GE's bottom line.
You may be on to something
August 1, 2009 - 15:19 ET by general companyI was watching a game at a resturant, at halftime the conversation quickly turned to Oberdud, virtualy everyone in the place had said they have either written nbc or expreased a serious dislike for him. I was astounded how everyones dislike for this chump overwhelmed the football chatter. Football fans do not like this guy, most liberal loons are not football fans. Least not in La
My Gov. thinks I am dangerous, so be careful
"Television is a freak show" Bernie Goldberg
Olbermann is full of crap
August 1, 2009 - 15:16 ET by LegionOfDorkness“I am party to no deal."
Yeah right. A couple weeks after this meeting is said to have taken place, Olbermann decides to "retires the O'Reilly schtick" and never mention him again?
Just a coincidence?
I'm going out on a limb
August 1, 2009 - 16:07 ET by kangarooI'm going out on a limb here, I don't watch the tele, but of alot of past stories I have read about these 2, obie seems to be in the lead for being a mongral, (as the anchor drags), we will have to wait on the dirty details of this scoop and they will come out eventually
edit. I say as the anchor drags cause I have lived most of my life on a boat, but I just relized it works in this case also, talk about a play on words he he he
Rivalry?
August 1, 2009 - 17:06 ET by PatConNewsbusters of all places shouldn't be replicating the talking points of Progressive media outlets by referring to Olbermann's O'Reilly pathology as a rivalry. For years media organs sympathetic to Olbermann's politics (i.e. "The New Yorker," "Rolling Stone") have run stories about how Olbermann is the "liberal O'Reilly" and that he is an all-consuming thorn in the side of Fox News' biggest star.
In reality, Olbermann's audience consists of about a three-quarters of a million to a million hardcore Progressives. He rips his analysis directly from places like Media Matters and the Daily Kos. His views are those of someone on the fringe of Progressivism, stating Fox News is more dangerous than both the KKK and Al-Qaeda, and giving major forums to staged waterboardings and Seymour Hersh's nebulous, "off the record" claims of Cheney Death Squads. Laughably, Olbermann presents himself as some type of objective "truth to power," and yet, almost unheard of in the realm of political talk shows, steadfastly refuses to allow opinions different from his own on "Countdown." People he disagrees are not challenged to debate, but instead labeled "The Worst Person in the World" or made the subject of a pedantic, pseudo-intellectual, self-affirming (at this point self-parodying) "Special Comment." Targets of Olbermann's influential-in-his-own-mind disdain (cf. Betsy McCaughey) who wish to appear on his show and defend themselves are ignored.
O'Reilly on the other hand is a center-right populist, talking incessantly about "protecting the folks" from the "smear merchants" and "loons." He isn't as blue-collar as he pretends (his father was an accountant) and his moralizing can sound hypocritical when you consider he was the defendant in a major sexual harassment case, but it's clear O'Reilly is no idealogue, and knows what he's doing. He's one of the best-selling authors in the country, a venture where Olbermann has been an unmitigated failure. In contrast to his MSNBC "rival," he looks forward to debate and taking it to the other side. O'Reilly beat the pants off Paul Krugman on Tim Russert's CNBC show and has engaged in fiery confrontations with Barney Frank and Joan Walsh among others. These incidents give him much more credibility vis-a-vis the mythical mantle of "speaking truth to power." Like the more ideologically-pure Rush Limbaugh, O'Reilly has transcended the narrow persona of talking head and has become a full-blown pop culture phenomenon, a fact that more than anything else informs the craven Edward R. Olbermann's deep-seated obsessive animus.
Let's not forget O'Reilly 's ratings consistenly triple and quadruple those of Olbermann.
PC... Wow, what a fact
August 1, 2009 - 17:09 ET by bigtimerPC...
Wow, what a fact filled well written post.
...anyway, I sure enjoyed it.
You said it all in a big nutshell.
Doubling down on stupid is not a particularly good idea. ~Andrew Breitbart
Yep,
August 1, 2009 - 17:22 ET by general companyI agree, well said. Oberdud screams like a raving lunitic hoping someone will think he is relivent. BOR is a serious debater, not always right, but he likes the fray
My Gov. thinks I am dangerous, so be careful
"Television is a freak show" Bernie Goldberg
PatCon
August 1, 2009 - 18:30 ET by InfidelphiaBrilliant assessment. And here's some irony for ya, a friend of mine, never a big fan of Fox, now never misses a single night of The Factor. The reason: Olbermann's nightly bashing of BillO...he figured, something must be up with this No Spin stuff if Olbermann is talking about it every night. Maybe GE recognizes that thousands have done the same thing...and I,too, tune in to Sunday Night Football at kickoff so I don't have to look at that pompous ass for a single second.
...
August 1, 2009 - 17:41 ET by EugeniaSo if O'Reilly no longer mentions MSNBC, does that mean they no longer exist?? That can't be good for them.
"When people stop believing in God, they don't believe in nothing -- they believe in anything."
-- GK Chesterton
Bill O'reilly
August 2, 2009 - 11:38 ET by rpeeler42I listen/watch Bill O'reilly often and although he mentions NBC quite a bit I don't remember him saying much about Keith Olbermann.
I personally can not stand KO. I refuse to watch anything on NBC. I liked Tim Russert but the rest of them pretty much suck.
I don't know why in the world NBC has Andrea Mitchell on their payroll. She is supposed to be their foreign affairs correspondent and she know very little about foreign affairs.
THE NO SPIN ZONE...
August 3, 2009 - 06:09 ET by danybhoyThere is a feud between O'Reilly/FoxNews & Oblermann/MSNBC, but how they go after each other is the difference.
Olby goes after O'Reilly personally, while O"Reilly goes after Olby's bosses at NBCnews & General Electric. So in retail terms, Keith goes off on the clerk on the floor, & Bill goes after the person who can fire the clerk.
"It's still "We the people", right?" megadeth
To BOR's credit, he hasn't
August 3, 2009 - 05:15 ET by RR GOPTo BOR's credit, he hasn't mentioned Olby's name (that I've heard anyway) since at least last year.
Can't say the same about Olbermutt.
One of the 34% who thinks George W. Bush was a great President. One of the 61% who wants to bring back the stock and pillory (yep...approval for Congress now at 39%...do you believe that!?).