While July has been another banner month for the Fox News Channel, the good folks at MSNBC might want to rethink their current lineup.
In the all important demographic group aged 25 to 54, FNC was up 48 percent in total daily viewers, and an astounding 70 percent in prime time compared to July 2008.
By contrast, MSNBC's take of this demo was unchanged in prime time and down seven percent in total daily viewers.
The liberal network's top personality Keith Olbermann saw his July demo numbers decline to their lowest level since December 2007.
As reported moments ago by TVNewser (h/t Bret Baier):
- FNC's audience expanded in all categories during July 2009, besting CNN and MSNBC combined in viewership (for both Total Day and Prime) according to Nielsen Media Research.
- In the key 25-54 demographic, FNC posted the largest gains among all cable news networks in both Total Day and Prime Time – increasing an extraordinary 48% and 70% respectively when compared to July 2008.
- Among basic cable networks, FNC ranked third for the month in prime time viewership behind only USA Network and TNT, with CNN and MSNBC lagging behind at 15th and 26th, respectively, while continuing to battle each other for third place in cable news.
- FNC also secured nine out of the top 10 rated programs in cable news for the month based on total viewership. The O'Reilly Factor marked #1 for 104 consecutive months in July and led all programs with 3,075,000 viewers, ending the month up 37% over July 2008. Hannity was second, up 41%. Other notables include: On the Record with Greta Van Susteren (up 60%); Glenn Beck (up 120%); The FOX Report with Shepard Smith (up 36%)
- In the key 25-54 demographic, FNC expanded upon an already dominant lead in Prime Time averaging 530,000 viewers surging 70% compared with CNN's 377,000 (up 40%) and MSNBC's 252,000 (flat). In total day, FNC averaged 301,000 (up 48%) compared to CNN’s 231,000 (up 39%) and MSNBC's 143,000 (down 7%). Meanwhile, CNN’s latest failure in Prime Time, Campbell Brown, finished in fourth place in 25-54 behind FNC, HLN and MSNBC at 8:00pm ET.
- In Prime Time, FNC bested CNN and MSNBC combined with an average of 2,071,000 viewers (up 43%) during July 2009, compared with CNN's 1,127,000 (up 39%) and MSNBC’s 738,000 (up 24%). In total day, FNC also rated higher than the competition combined with 1,138,000 total viewers (up 36%) compared to CNN’s 723,000 (up 45%) and MSNBC's 396,000 (up 12%).
As for Olbermann and MSNBC:
MSNBC slipped to fourth place in total day A25-54 demo viewers. The network's most popular show, Countdown with Keith Olbermann, is down 11% year-over-year; second in Total Viewers, third in the A25-54 demo. July 2009 was Countdown's lowest month in A25-54 viewers since Dec. '07. (Olbermann was off 7 of the 20 days of the ratings period).
As for MSNBC's new shows, they are down double-digits compared to July '08:
• Morning Meeting with Dylan Ratigan (9-11amET) is down 14% in the demo compared to MSNBC Live in July '08 (87K v 101K).
• Dr. Nancy (Noon-1pmET) is down 38% in the demo compared to MSNBC Live in July '08 (53K v 86K)."Morning Joe" showed growth, year-over-year, up 15% in Total Viewers and up 7% in the demo.
Fascinating that the show with a pseudo-conservative host is growing in viewers, don't you agree?
—Noel Sheppard is the Associate Editor of NewsBusters. Follow him at Facebook and Twitter.
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Comments Policy
How can MSNBC spin this
July 28, 2009 - 16:32 ET by Chris NormanHow can MSNBC spin this negative info? Let's see...
Morning Joe - "It's a little more palatable to a few more people than our evening shows!"
Olbermann: "Sure, we have small audience, but just like Newsweek readers, they're a select bunch of liberal crazies we hand picked from the asylum!"
The "Mainstream" Media: By liberals. For liberals.
Olberscum
July 28, 2009 - 16:30 ET by jdlybrand"Waaah! I want a bailout. I'm too big to fail."
"What a revoltin' development this is!"
Chester Riley
the "worstester-worsest"
July 28, 2009 - 17:21 ET by TruthMongerthe "worstester-worsest" people of the week - THE BOVINE IMBICILIC MAJORITY OF HONEST PATRIOTIC AMERICANS WHO DANE TO WORSHIP ME AND MY SHOW!!!
Palin/Prejean 2012
I think...
July 28, 2009 - 16:32 ET by PA ConservativeThis video just about says it all in regards to MSNBC and the direction of their ratings. I'm playing the Tom Hanks role here.
http://www.youtube.c...
Ironic that a bathtub is in the scene...bathtub boy Olberturd would have fit well in it...
PAC
That whenever any form of government becomes destructive to these ends,
it is the right of the people to alter or to abolish it, and to
institute new government...
Hilarious...
July 28, 2009 - 19:17 ET by jdlybrand...and Shelley played the part of Maddow.
"What a revoltin' development this is!"
Chester Riley
Funny as heck
July 29, 2009 - 08:29 ET by KellyRMan, I am lovin' that one!
Ratings
July 28, 2009 - 16:34 ET by Forbus"Noel Sheppard....today's worst person in the worrrrrrrrrrrrld......"
Now that Bush is no longer
July 28, 2009 - 16:43 ET by deerjerkydaveNow that Bush is no longer in the White House the anti-Bush media has lost its appeal to the far left demographic. Good job MSNBC, you worked so hard to elect Obama and it put you out of business in the process!
Getting better ratings than MSNBC
July 28, 2009 - 17:01 ET by obageegee*Special edition Funniest Pets and People hosted by Michael Vick*
*Interactive edition of You bet your Life with Jack Kevorkian**
**COPS ride along episode with Henry Gates**
Keith, go back to sports, oh wait, nevermind....
Republicans are so few,
July 28, 2009 - 17:05 ET by Chris NormanRepublicans are so few, meek, and powerless, that attacking them is like kicking kittens and even liberals probably get tired of listening to the "slobbering love affair" MSNBC has with Obama.
The "Mainstream" Media: By liberals. For liberals.
How's Dobbs?
July 28, 2009 - 17:16 ET by slickwillie2001Haven't seen how Lou Dobbs is doing on CNN. He's not covered in the article linked. I watch Dobbs as a welcome alternative to Shemp Smith, 7pm ET.
Same here sw. I bet his
July 28, 2009 - 17:20 ET by bigtimerSame here sw.
I bet his ratings are pretty good.
Doubling down on stupid is not a particularly good idea. ~Andrew Breitbart
DOBBS...
July 28, 2009 - 21:28 ET by danybhoyActually, Dobbs numbers ain't that good. His numbers are usually about half of BathTubBoy's numbers, if what is posted at tv-newser/mediabistro are anything to go by. I like Dobbs, but his ratings are not the best.
"It's still "We the people", right?" megadeth
Two words
July 28, 2009 - 17:18 ET by ekslibThank heavens!
Dr. Nancy Moonbatterman demo down 38% from '08???
July 28, 2009 - 17:27 ET by SickofLibsSchultz, you have your work cut for you if you wanna stay in last place at the bottom of the MSNBC sewage plant.
Get to it!
Should he be wrapped in
July 28, 2009 - 17:32 ET by Chris NormanShould he be wrapped in chains to hold him down? Calling Tony Soprano..... :)
The "Mainstream" Media: By liberals. For liberals.
chains - LOL
July 29, 2009 - 08:26 ET by SickofLibsI'd send him a rotting dead fish wrapped in the NYT, but I'm sure he'd just eat it.
July 28, 2009 - 18:26 ET by jessieHI don't feel any remorse about the slump in viewers for the obama media. As far as me & mine are concerned, we can throw away the remote, since the tv stays on FN almost all the time. As for Olberman, Ha, Ha!!!!!!!!!!!!!!
Bold Prediction: It's Gonna Get Worse For Leftist "News" Outlets
July 28, 2009 - 18:27 ET by rammingspeedPeople are reacting to the new Marxist regime. Try as they might, the Dems and the MSM can't keep the details from leaking out to the public. People are being drawn to and riveted by the raw truth available at Fox News and other alternative media.
The Obama scam is unraveling, and his sycophants in the MSM can't bail him out. Barry hates Fox News, and Fox News is kicking his ass. That's gotta hurt.
rs... I love how you put
July 28, 2009 - 18:41 ET by bigtimerrs...
I love how you put this...I've got a smile on my face with your analysis.
As an aside....I've been listening to Dobbs, which was mentioned above, and he just thanked BOR and Coulter who was also on Fox with Gerlado about the birth certificate issue, for them defending him, I cannot help but wonder if something isn't in the works for him at Fox, same as Beck moving from CNN to Fox....oh, talk about delicious!
Doubling down on stupid is not a particularly good idea. ~Andrew Breitbart
Bold prediction: Unless
July 28, 2009 - 19:06 ET by NL207Bold prediction: Unless the Democrats are rooted out of power in 2010, Obama's forces of darkness will use the power of the government to institutionalize themselves through a distorted Census, fraudulent voter registrations, vote fraud, naturalization of illegals, and the suppression of alternative media by means of government regulation.
NL... I agree with your
July 28, 2009 - 19:17 ET by bigtimerNL...
I agree with your predicition, it's in the works now, actually has been for years in the long run as you know...but full force now, that is why '10 is crucial to gain power.
Doubling down on stupid is not a particularly good idea. ~Andrew Breitbart
If they are not dislodged by
July 28, 2009 - 23:02 ET by NL207If they are not dislodged by the electorate in 2010 sufficiently to repeal this crap, the Republic as we knew it is lost. It is my belief that if Obama is elected to a second term, large scale armed violence will be the only hope of dislodging these tyrants and even if such succeeds, the nation will never again enjoy the freedom it once knew. A depressing idea, I know.
Absolutely...
July 28, 2009 - 19:22 ET by jdlybrandTheir big mistake was not ramming the 'Fairness Doctrine' down our throats first. Enough time for the misguided to figure out what is going on. There is HOPE after all!
"What a revoltin' development this is!"
Chester Riley
You haven't been paying
July 28, 2009 - 22:57 ET by NL207You haven't been paying close enough attention. Obama has already done this through a revision of the FCC licensing regulations. What do you think these "Community Advisory Boards" are all about? Wait and see what is going to happen as the broadcast licenses for all these Talk Radio stations come up for renewal.
But
July 29, 2009 - 04:56 ET by jdlybrandThe issue has been out there long enough for people to understand what they are trying to do, unlike TARP which was swiftly implemented to the mantra of 'we have to act now'. The increase in FNC's ratings shows more sheeple are seeing the light. And I don't think Limbaugh's millions of listeners are going to stand by idly while they attempt to regulate free speech. And the Dems numbers are falling faster than a lead balloon.
"What a revoltin' development this is!"
Chester Riley
You're still not getting
July 29, 2009 - 18:27 ET by NL207You're still not getting it. You, or I, as John Q Public, do not have the STANDING to testify at an FCC licensing hearing. What we, Rush Limbaugh, his fans, or anybody else not empowered thinks about the process will be external and irrelevant to the licensing process.
The licensing regulations have been re-written to give these "Community Advisory Boards" the standing to testify. Listenership ratings have also been defined as irrelvant to the question of serving the local community. Audience size is apparently no indication of community service!!
Borrowing from
July 28, 2009 - 18:58 ET by pagg30the Snapple ad:
"The worst stuff on earth just keeps getting worse."
Well.... DUH
July 28, 2009 - 19:00 ET by SlyrrWell, duh. FNC is the only news channel left that has any class or credibility.
All the others are nothing more than Obama's slaves, and everyone knows it. The other networks' stories and opinions are bought and paid for by the Democrats, using the money they've pilfered from American taxpayers.
Just because a tryant controls the media doesn't mean that the poeple can't see right through their garbage and respond accordingly. Obama and his thugs have the freedom to say what they want, but they thing they just don't understand is that the people also have rights - the right to tell Obama's sock puppets exactly where they can stick their propaganda and lies.
Morning Shows
July 28, 2009 - 19:15 ET by TexndocThe only reason Joe Scarborough's show showed "growth" is that the FoxNews morning show is the weakest in the link. They really need to run Kilmeade and Doocy for one hour and then let Bill Hemmer and Megyn Kelly take over for the remaining 3 hours. I have to sit through Fox News am for almost all of the morning show (and they have good guests and everything, but....) and I leave for work when Bill Hemmer and Megyn Kelly start and they seem much superior to me.
Cry me a river
July 28, 2009 - 19:31 ET by Cleveland SteamerCleveland Steamer All 3 people watching morning Joe agree it is good. Then it gets worse.
Little peker Queefy gets slaughtered every night by Orielly. Shultz is a scrotum. Lesbian is a flash in the pan.
But, I like the prison re-runs on the weekends.
Good one Cleveland
July 28, 2009 - 19:40 ET by jdlybrandSchultz is a scrotum. I was thinking the scrotum's next door neighbor. Hangs out with a couple of nuts.
"What a revoltin' development this is!"
Chester Riley
Wow
July 28, 2009 - 19:50 ET by Jack HermanPretty soon the only people watching Olberfool with be the folks waiting in the green room.
well
July 28, 2009 - 21:11 ET by candanceUntil this translates into more angry voters, it won't make much of a tangible difference.
Good News!
July 28, 2009 - 21:35 ET by sergeant stogieAnd the hits just keep on coming! Something to help keep renewing my faith in the American people! Fight the fascists! Can't imagine how people would tire of sarcastic, vicious Uberdouche and his disturbed rants, over, and over, and over..This has just gotta be killing the Kos Kids and the Huffy Puffy People.
Morning Joe
July 28, 2009 - 21:50 ET by Jay in NHMorning Joe could be an almost watchable MSNBCer, if only he wasn't force fed the the stable (and the term is used metaphorically and ironically here) of NBC nincompoops.
I imagine the ratings for
July 28, 2009 - 22:08 ET by ckc1227I imagine the ratings for talk radio are booming too. Finally, we've found an industry Obama knows how to stimulate, lol.
He's doing a prety good job...
July 29, 2009 - 08:13 ET by Prester John....stimulating increased sales in the gun and ammo industries also.
Would that make FNC apart of
July 28, 2009 - 22:42 ET by 24enakWould that make FNC apart of the MSM? Are they also to blame for seemingly every single problem in America? How can various hosts of FNC costantly rant and rave about the MSM when they are, and have been the most watched cable news network.
I am a regular viewer of Olbermann's, his show is the only show I watch on MSNBC and I hardly watch the whole show. I haven't watched Countdown for about two weeks because Olbermann has been on vacation for half of the month.
Olbermann's numbers were at their highest leading up to the election, so what does that mean.
What does that mean?
July 28, 2009 - 22:55 ET by ParagrouperI dunno, maybe his audience lost interest and went back to drinking their flavored coffee and playing with their I-pods.
But hey, you like Olbermann? Wow! I never heard anyone say they watch Olbermann on a regular basis. That makes you kind of "special," huh?
"Beware the fury of the patient man." - John Dryden
Regular Viewer!
July 28, 2009 - 23:24 ET by blazermaniacOberdork should send you a Christmas Card! You're the first person here to admit such garbage. The lousy numbers mean, that America doesn't care for his pathetic views. And the folks don't care for the state run media being Barack Obama's Ass Kissing Club. And one final thought: For admitting that you are regular viewer of Countdown, you are a "PINHEAD". You need to get with the program and watch "The O'Reilly Factor". Any sane person would do that!
I do watch the O'Reilly
July 28, 2009 - 23:44 ET by 24enakI do watch the O'Reilly factor on occasion I find Bill O'Reilly entertaining at points, that would make me fair and balanced in my viewership than I am guessing your are.
Olbermann has disagreed with Obama on issues such as 'don't ask don't tell' and has strongly urged Obama to prosecute the Bush administration on torture, something I disagree with. I disagree with Olbermann on some things and I disagree with O'Reilly on some things I find them both entertaining which is why I watch them both.
I like O'Reilly because of his use of sesquipedalian words. I like Olbermann for the way he speaks as well and his humor.
Having your own thoughts and opinions is a wonderful thing try it.
Olberdork
July 29, 2009 - 08:28 ET by blazermaniacOlberdork may have been a bit funny on Sportscenter. That was many moons ago. He is not humorous to anyone, anymore. He is just a miserable hack. Just like his friend, MADCOW!
olberdork? Madcow?
July 29, 2009 - 09:54 ET by 24enakWhat are you in elementary school. I bet they have cutties as well. How can you or anyone else be taken seriously when they use school yard namcalling?
MSNBC is more like caviar
July 28, 2009 - 23:38 ET by RR GOPMSNBC is more like caviar than the bread for the masses that Fox News provides...you know, for the few out there with more, erm, discerning tastes...the elite thinkers of this country if you will.
ROTFLMAO
I'd be even happier if I thought that there wasn't a direct pipeline from the White House and Capitol Hill to NBC keeping them afloat. If that's the case, it's our money so maybe we should watch? Nah.
One of the 34% who thinks George W. Bush was a great President. One of the 61% who wants to bring back the stock and pillory (yep...approval for Congress now at 39%...do you believe that!?).
boo friggin' hoo
July 29, 2009 - 06:51 ET by AJBThe Simp (Olbermann), the Wimp (Feel the Tingle Matthews) and the Carpet Lickin' Chimp (that ugly dude named Rachel) deserve no better a$$kicking than by Fox News :-)
parallels?
July 29, 2009 - 08:47 ET by CatherwoodI wonder if BHO's declining numbers and FOX's ascending numbers are somehow related. Maybe the public is beginning to realize tha BHO is an amateur who should have never been elected president and that FOX is not the evil right-wing conspirator that the old media made them out to be. I think there is a connection there. New realizations are emerging not just in those cases but in other cases too. Notice how reluctant Americans are about accepting cap & trade, health care reform, and the woman from LaRaza. BHO acts like all these things are givens because he said they were givens, however, the public is now skeptical about what Obama and liberals have to offer. I think a lot of this skepticism exists because BHO and the liberals are so obviously WRONG!