NBC Avoids Nipplegate, Nixes PETA's Sexy Super Bowl Ad

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By Noel Sheppard (Bio | Archive)
January 27, 2009 - 12:03 ET
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The good folks at NBC, clearly wanting to avoid a "Nipplegate" replay, will not air animal rights group PETA's hyper-sexual television ad during Sunday's Super Bowl.

When you see it, you'll know why.

For those that have forgotten, on February 1, 2004, during the halftime festivities of Super Bowl XXXVIII, singer Janet Jackson had a "wardrobe malfunction" revealing her naked breast to a startled nation.

Five years later, according to PETA, NBC found its commercial, "which features a comely crop of models demonstrating their fondness for fresh produce," a tad too provocative (sexually explicit language warning):

Apparently, NBC has something against girls who love their veggies. After we submitted our proposed Super Bowl ad, which features a comely crop of models demonstrating their fondness for fresh produce, NBC nixed the ad, saying it "depicts a level of sexuality exceeding our standards." No joke, this is straight from NBC—so stop fondling your fruit salad right now and read the list of shots NBC requested we cut before they’d reconsider:

  • licking pumpkin

  • touching her breast with her hand while eating broccoli

  • pumpkin from behind between legs

  • rubbing pelvic region with pumpkin

  • screwing herself with broccoli (fuzzy)

  • asparagus on her lap appearing as if it is ready to be inserted into vagina

  • licking eggplant

  • rubbing asparagus on breast

Wow. And NBC, whose sister network allowed a male political commentator to discuss another man giving him a thrill going down his leg, thought this was inappropriate?

Well, I guess you have to draw the line somewhere.

Of course, for those whose curiosity just can't take it anymore, the ad is available here.

You've been warned.

—Noel Sheppard is the Associate Editor of NewsBusters. Follow him at Facebook and Twitter.


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Conservative Vegan's taking over NBC?

January 27, 2009 - 12:22 ET by legacyrepublican

A much better headline for this story could be ..

Conservative Vegan's taking over NBC?

But, I agree, why can't they get rid of the thrill in the leg reporter as well.

HEY

January 27, 2009 - 12:22 ET by AJB

if they love animals so much WHY ARE THEY EATING AND RUINING ALL THEIR FOOD?

Maybe NBC is against

January 27, 2009 - 12:25 ET by tater

Maybe NBC is against vegetiality? 

 

www.theholyrosary.org

"There is no problem, I tell you, no matter how difficult it is, that we can not resolve by the prayer of the Holy Rosary." -Sister Lucia

No cucumbers?

January 27, 2009 - 12:26 ET by jazbo

Those PETA people are dense. But maybe asparagus is more representative of liberals ;-)

 

Those who believe in nothing will believe anything.

I'm so glad it won't make

January 27, 2009 - 12:41 ET by Clear thinker

I'm so glad it won't make it on TV, but it makes me wonder... where in the world does PETA get the money to pay for an ad like this in the first place???

University Approved History Of Ernesto ‘Che’ Guevara

 

 Making Fun of AGW http://giovanniworld.wordpress.com/  

"where in the world does

January 27, 2009 - 13:36 ET by HeavyChevy

"where in the world does PETA get the money to pay for an ad like this in the first place???" 

From the only places that are crazier then them-Hollywood, and their crazy pulbic donors who's always "down with the cause."

PETA is well-funded through

January 27, 2009 - 17:03 ET by Smartypants

PETA is well-funded through donations.  Its officers are well-paid and it has plenty of money to throw around.  Remember, a huge part of what PETA does is use emotional appeals to get animal lovers everywhere to get their checkbooks out.  Most people like animals, but most people do not subscribe to PETA's hardcore agenda.  They have some slick campaigns which appeal to emotions; they don't have many rational arguments, but that doesn't matter.

Maybe PETA would stop

January 27, 2009 - 12:43 ET by Apache

Maybe PETA would stop treating women as sex objects if we changed the word "women" to "sea pussies". Because it makes you think of the ocean and cats instead of sex.

This is definitely...

January 27, 2009 - 13:19 ET by JannyMae

...the post of the thread! Too funny.

On a serious note, most Vegan women don't look like those women in the ad. They look like people who are half starving to death...because they are.

c'mon Noel

January 27, 2009 - 12:53 ET by cocodrie

There's nothing more beautiful than a big ripe tomato on a bed of lettuce. Jesus Loves You

Looks more like the veggies

January 27, 2009 - 12:58 ET by eaglewingz08

Looks more like the veggies are so freaky they can't land a real man so they have to make do with self love and legume stimulants.

Hey a new show for cable,

January 27, 2009 - 13:13 ET by ForeverOnTheRight

Hey a new show for cable, "Vegan's Gone Wild." In a month or two we'll have to bail them out.

Or perhaps "Veggie Tails"

January 27, 2009 - 13:27 ET by ex buff e-dub

Or perhaps "Veggie Tails"

Why is this a surprise?

January 27, 2009 - 13:17 ET by ScoopPC11

Doesn't PETA get an ad banned every year? One year it was singing cows, another year it was an ad showing veggies in sexually suggestive lighting. Another ad was a parody of 1970s porno.

cool veginas...

January 27, 2009 - 13:20 ET by SickofLibs

... even pumpkins get lucky sometimes.

.....will not air animal

January 27, 2009 - 13:25 ET by MidAmerica

.....will not air animal rights group PETA's hyper-sexual television ad ............

   So... PETA's package stimulus plan did not pass.

Sorta changes the meaning of

January 27, 2009 - 13:26 ET by ex buff e-dub

Sorta changes the meaning of "Have you seen the price of arugula lately?"

Hey!

January 27, 2009 - 13:26 ET by Blonde

They forgot The One's arugula!

 

Veggie lust!

January 27, 2009 - 13:34 ET by wnaegele

For a pro-veggie ad, this opus sure contains a lot of meat...

Missing the crux...

January 27, 2009 - 13:44 ET by BKeyser

I think NBC's objections are somewhat misunderstood. You see, It appears to me, at least, that this is all implied heterosexual sex- and there inlies the problem. If it where homosexual sex, I'm sure NBC would be much more accomodating.

Matthews' tingle...Queer Eye...Rachel Maddow...the Bravo Network...the list goes on... 

To me, atl east...

January 27, 2009 - 14:08 ET by Roger the Shrubber

The pumpkin represents Rosie O'Donnell, or some other bulldyke...

Spew alert!

January 27, 2009 - 15:34 ET by dmntd1

I think you owe me a keyboard for that one!

"Socialism is the philosophy of failure, the creed of ignorance, and the gospel of envy."   - Winston Churchill

That's two

January 27, 2009 - 20:01 ET by UpNorth

keyboards Roger.  LMAO.

Wait a minute.........

January 27, 2009 - 19:38 ET by TheBigB

Just some thoughts here from a hypocrisy standpoint:  I thought we were supposed to be against women demeaning themselves in this manner. 

Or is it only when they're with men and not with.........

Or is it only when they're being exploited to make money for men.........

But aren't they portraying themselves to be nothing more than "pieces of meat" or....... Aw, crap.  I give up.

ALL RIGHT, WHO TOOK MY LAST BEER? 

Artillery lends dignity to what would otherwise be a vulgar brawl.

Video

January 27, 2009 - 20:14 ET by jaywl

Nancy Grace just aired the video in question. I had the pleasure of getting the story this afternoon. A few thoughts about the experience.

First, I was mildly irritated that I could not simply magnify the lede
image to examine the issue closely. However, the links allowed me to
view the video at length. After many viewings, I have come to the
conclusion PETA may be smarter than sea kittens. I found after every
viewing I was more and more attracted to the kittens in the video and feeling much better about PETA. After my wife passed by and asked what I was watching, I quickly hit
the back button and quietly said "Thank you, PETA, I didn't know that
was possible." Hey, it wasn't a trick was it? Anybody out there try
that celery thing? 

Oh the humanities---

January 27, 2009 - 20:30 ET by misterbill

I viewed the video--a thrill ran up my leg. I cannot believe this ad was squashed. They laid out a lot of kale to create the ad. I had to turnip the volume so I could hear if there was anything evil in the background. The second young lady is a budding starlet from Bulgaria named Ruta Baga. She planted herself in my memory. The producer has a reputation for being a bit of a rapscallion. Oh well, it's better that young Spud doesn't lay eyes on it. Now you know why I am not on television. Someone would beet me to death!

mr bill

January 27, 2009 - 20:33 ET by porpoiseboy

 berry corny misterbill.

 

great post!!

 

"Here comes the orator! With his flood of words, and his drop of reason"  Ben Franklin

Ecclesiastes 10:2 The heart of the wise inclines to the right, but the heart of the fool to the left