In an obvious attempt to counter the typically anti-Israeli sentiment prevalent throughout the international media whenever Israel defends itself, the Israel Defense Forces launched its own YouTube channel Monday.
As most impartial Americans are aware, old and new media were used against Israel in 2006 to foment international criticism of its attacks on Lebanon not the least of which was a Reuters photographer caught doctoring pictures.
With this in mind, as reported by the Jerusalem Post Tuesday, the IDF plans on being much more proactive this time in making the international community completely aware of what's really going on with Israel's recent military response in the Gaza Strip (video example embedded right):
In the midst of its Gaza operations, the IDF is entering yet another conflict zone: the Internet. The Israeli army announced yesterday the creation of its own YouTube channel, through which it will disseminate footage of precision bombing operations in the Gaza Strip, as well as aid distribution and other footage of interest to the international community.
"The blogosphere and new media are another war zone," said IDF Foreign Press Branch head Maj. Avital Leibovich. "We have to be relevant there."
Her sentiment reflects a growing awareness in the Israeli government that part of the failure of the 2006 Second Lebanon War was Israel's lack of readiness for the intense media debate surrounding its operations. [...]
"The important thing is to get the truth out there," she added, noting that her office, in addition to curating the YouTube channel, had delivered multiple private briefings to bloggers around the world. She said that members of her department were also getting ready to start their own "vlogs," a new media term for regularly posting videos of oneself speaking one's mind in diary form.
This seems like a brilliant strategy, so much so that maybe the Bush administration should have considered doing this years ago to counter the constant stream of Democrat talking points regularly espoused by America's media.
Just a thought.