Open Thread: Olbermann Continues Losing Viewers

Today's starter topic: Left-wing MSNBC anchor Keith Olbermann's ratings continue to drop:

The bad news keeps coming for MSNBC’s Keith Olbermann. The 2010 ratings data is starting to trickle in, and the news is not so great for the Countdown host. In a down year for cable news where all three networks registered a decline in viewers, Keith Olbermann lost 11% of his total audience, but what is most troubling is that among the coveted age 25-54 demographic Olbermann lost 25% of his audience. [...]

Keith Olbermann’s total drop in viewership was 2% higher than MSNBC’s network average, (11% vs 9%). In contrast, Rachel Maddow lost less of her audience than MSNBC as a whole. Maddow only declined by 6% compared to the network’s 11%. Maddow’s total loss was almost half of her lead in Olbermann, (6% compared to 11%). Olbermann also lost a higher than network percentage of those viewers age 25-54. MSNBC lost 18%. Olbermann lost 25%. Maddow only lost 14%.

NB Staff
NB Staff