In today's left-dominated media world, political correctness rules the roost, especially when it comes to the so-called "gender wars." Why there must be any in the first place isn't ever answered but suffice it to say, the elite American press is decidedly anti-male.
It isn't just the news and entertainment media that caters to man-bashing, either. Advertisers are very much to blame for this as well as Glenn Sacks and Richard Smaglick write in Advertising Age:
The evidence is clear: "Man as idiot" isn't going over very well these days.
Defenders of the advertising status quo generally put forth the following arguments: Males are "privileged" and "it's men's turn," so it's OK to portray them this way, and that men simply don't care how they're portrayed. Both of these arguments are highly questionable.Story Continues Below Ad ↓
Young males certainly aren't privileged. The vast majority of learning-disabled students are boys, and boys are four times as likely as girls to receive diagnoses of attention-deficit hyperactivity disorder. Girls get better grades than boys and are much more likely than boys to graduate high school and enter college. According to the National Center for Education Statistics, women earn 60% of all bachelor's degrees and 60% of all master's degrees.
That adult men are "privileged" over women is also questionable. Yes, men do make up the majority of CEOs, politicians and powerbrokers. They also make up the majority of the homeless, the imprisoned, suicide victims and those who die young. [...]
Is it true that men really don't care how they're portrayed? Evidence strongly suggests otherwise.Read the rest.
According to Leo Burnett Worldwide's 2005 "Man Study," four out of five men believe media portrayals of men are inaccurate. The study found that men care more about the way they are viewed than was generally believed. [...]
Is bashing men a good way to sell products? The ad world has learned, for the most part, to respect womanhood. Given the rising level of media, ad-industry and public disgust toward anti-male ads, it's clear that good, respectful humor is a much healthier approach to advertising.
—Matthew Sheffield is Editor of NewsBusters.
















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I constantly told my
April 22, 2008 - 19:20 ET by motherbeltI constantly told my husband if I were a guy I'd be furious at the way men are portrayed on TV.
Advertisements are terrible: there's the one with the three guys at the window,watching the workmen on the street,, while the woman is at the computer working and then says "I got it!" Then the guys all take credit for "teamwork."
And the one with the guy trying to take care of his kids: complete confusion, and his watch ends up in the toilet....can you imagine them doing an ad with a woman who is frazzled by 3 kids?
And don't even get me started on the sitcoms...from Raymond to Still Standing, to King of Queens. The guys are all a little paunchy (except Ray), slovenly, and clueless, while the wives are all trim, fashionable, and smart. Makes you wonder how these guys got these women to marry them in the first place.
Do not watch them
April 22, 2008 - 19:22 ET by Jerry MackYou posted exactly why I do not watch them. There is a term that discribes these characters.
HENPECKED!
mb....I feel the same way,
April 22, 2008 - 19:26 ET by bigtimermb....I feel the same way, have commented to my husband too if a commercial was reversed the NOW women and such would be screaming bloody murder, a nutri-system commercial comes to mind, it hasn't been on in a long time...it is outrageous what how they portray men on most of television...I am glad our kids are grown, now about the grandkids....that is another matter...
"Never murder your opponent when he is committing suicide." ~ W. Churchill
Men bashing goes way back.
April 22, 2008 - 19:28 ET by Biff McCainMen bashing goes way back. Look at the "Honeymooner's," Alice always made a fool out of Ralph.
I don't think anything is meant by it; beating up women that way just isn't funny.
I so agree with you,
April 22, 2008 - 19:34 ET by DEVILDOCMOMI have thought the same thing and bring up the stupid commercials to my husband and son. I would never buy those products and cannot believe so many ad people think they are a good idea. Don't forget each of these men must be white and usually husbands and fathers. I think the message is obvious...
mb.....
April 22, 2008 - 20:11 ET by MidAmericaAnd the one with the guy trying to take care of his kids: complete confusion, and his watch ends up in the toilet....can you imagine them doing an ad with a woman who is frazzled by 3 kids?
Way back in the seventies when my kids were 2 and 0 (under one) my wife and I worked split shifts so that our children were always with a parent. But.... at the same time I was building a new house. ...and I mean I was literally building it while also changing diapers and feeding little mouths.
My wife
April 23, 2008 - 12:58 ET by SemperrightWhen I am good and I don't drool on myself, my wife lets me watch king of queens. I find the humor a little high brow so I usually color with my big crayons when it's on and try to laugh when the laugh track on the show tells me.
"Some people spend an entire lifetime wondering if they made a difference.
The MARINES don't have that problem."
President Ronald Reagan - 1985
You left something out
April 22, 2008 - 19:16 ET by Redrowan2000Good piece but you left out 1 very descriptive adjective WHITE
man bashing.. What a surprise!!
"Don't let the bastards grind you down"
Red
I cannot agree more!
April 22, 2008 - 19:27 ET by jefflebowskiOne of the things I believe will finally destroy the USA is the ridiculing of the white male. Or the attempt to emasculate men. Does anyone picture John Wayne or Reagan as a "metrosexual?"
In popular culture (movies, commercials, tv programs, etc.) if there is an idiot, it will be the dad or white male. Here is an example:
http://angrywhitedud...
Not only that,
April 22, 2008 - 22:28 ET by red_dragon311Not only that, but have you ever watched any of these kid shows.
IF there is a dad, because some are just single mom's who's husband walked out on them. But the dads are morons they can't do anything for themselves, they ALWAYS need the mom or one of the kids to help them out.
radio adds. some diamond store, during Christmas, has an add where this broad is writing a note to her husband
"If I wanted to get you a drill I would go to a hardware store and let an expert tell me whwt to get, so when you get ma a diamond go to _______ and let an expert tell you what to get me"
I am paraphrasing of course but I am sick and tired of being sh!t on for being a white male.
A government big enough to give you everything you want, is strong enough to take everything you have.
-Thomas Jeffe
I've hated that commercial too
April 23, 2008 - 07:49 ET by GreagoirI would never shop at JB Robinson again after hearing that commercial for the past 2 or 3 years. Men are OK to kill spiders and check for strange noises, but God forbid that I go over my head and pick out diamonds...sheesh!
The white guy in
April 23, 2008 - 01:17 ET by nicksmith112The white guy in commercials is now always the goof ball/criminal.
Gone from the advertisement world is blond hair and blue eye. Blond hair/ blue eyes= very Caucasian.
Black or brown haired men= could be white,could be Hispanic.
I'm a refugee from the Democratic Party.
I will admit that I didn't
April 22, 2008 - 19:34 ET by balboaI will admit that I didn't watch "Raymond" and some of those other shows because I got tired of the "stupid husband" schtick. Just not my cup of tea. I'm not necessarily offended by it; I just don't watch it.
I don't watch much TV at
April 22, 2008 - 19:45 ET by motherbeltI don't watch much TV at all, but my husband does, and he's a Black Belt channel surfer! So I pick up a lot of this and that just by being around... and it's enough to know that men really get the short end of the stick. Iguess the clueless husband has been a staple for a long time...someone mentioned "The Honeymooners". And even if you look at the old Dick van Dyke show. The only shows that seemed to have a Dad with a brain (other than Father Knows Best and Leave it to Beaver) were the ones without a mother: Andy Griffith, My Three Sons.
Maybe I'm genrealizing, but it sure seems that way.
And you are right ...it IS tiresome.
I'm in radio advertising...
April 22, 2008 - 20:09 ET by Iowa Boy...and hear this kind of thing all the time. Sadly, I've even created some ads with the "dumb guy". It was easy, the client thought it was funny and I had a deadline. Not excusing it, just explaining it.
Still, I prefer entertainment where the men are portrayed as manly. On TV it's 24, Battlestar Galactica, or Cubs baseball (though I'd prefer to listen to a game on the radio than watch it.) For movies, it's The Godfather, The Last of the Mohicans, Braveheart or Casablanca.
"I'd rather be governed by the first 2,000 people in the Boston
telephone directory than the 2,000 faculty at Hardvard Unversity." -
William F. Buckley Jr.
IB... LOL...Well you've
April 22, 2008 - 20:12 ET by bigtimerIB...
LOL...Well you've got to make a living....you do what you do at times...it is what it is.
"Never murder your opponent when he is committing suicide." ~ W. Churchill
I believe these things go in
April 22, 2008 - 20:14 ET by balboaI believe these things go in cycles, and eventually someone will do a show -- sitcom or drama -- with a strong leading man, strong patriarch, and it will be "breakthrough" television...inevitably leading to a wave of bad copycats. :-)
What are they gonna' do
April 22, 2008 - 20:18 ET by bigtimerWhat are they gonna' do boa, bring back Little House on the Prairie or The Waltons?
Just being sarcastic some here...you may be right though, one thing is for sure time will tell.
"Never murder your opponent when he is committing suicide." ~ W. Churchill
Just a guess. I think "Coach
April 22, 2008 - 20:35 ET by balboaJust a guess. I think "Coach Taylor" from Friday Night Lights could be the precursor.
We're kinda coming to the end of the Buffy the Vampire Slayer revolution, with the Bionic Woman being cancelled quickly. Reality shows are changing, the WB youth movement is slowing a little, so I think there will be different shows soon.
Actually, my wife's favorite
April 22, 2008 - 20:47 ET by PeskyDaneActually, my wife's favorite show "Medium" features some very strong and intelligent male characters (The husband, her detective friend and sometime co-conspiritor, and her former boss). This may be the exception that proves the current "rule."
I really like Medium. Dad's
April 22, 2008 - 20:51 ET by balboaI really like Medium. Dad's not a dope, and the family is shown very realistically.
And the Family Channel has
April 22, 2008 - 22:32 ET by motherbeltAnd the Family Channel has had a couple of good ones with decent fathers...Seventh Heaven and Everwood.
Even Little House
April 22, 2008 - 23:05 ET by GothampcEven Little House on the Praire had a liberal slant. There is one episode where the mother, Caroline, says "I don't know if I want my husband to have control over things I own".
Yeah, God forbid a woman
April 22, 2008 - 23:08 ET by balboaYeah, God forbid a woman have control over the things she owns...
Or... God forbid a wife
April 22, 2008 - 23:18 ET by PeskyDaneOr... God forbid a wife considers herself as part of a household. Hee, hee.
You don't think Caroline
April 22, 2008 - 23:19 ET by balboaYou don't think Caroline Ingalls considered herself a part of her household?
It's a little more nuanced
April 22, 2008 - 23:32 ET by PeskyDaneIt's a little more nuanced then that (did I actually write that? Oy.) While it is admittedly difficult because our default position is to me self-centered, in order for a marriage to function, both parties have to let go of the concept of individual ownership. Very delicate ground here, because the family unit is actually a socialistic unit. But the reason why it works is because it is totally voluntary, unlike the prison that used to stretch from Kamchatka to Eastern Europe.
When you come to a marriage holding back assets, and delinating what belongs to who, then you're just playing house. There, I said it.
As a fan of the Little House book series
April 23, 2008 - 00:20 ET by Scout FinchI did not like the direction the producers took with the TV show. Laura Ingalls Wilder was inspired to write her books by her daughter Rose, to teach children about the hard labor but satisfying life and the warmth of the pioneer family life. It helps to remember the TV show was merely "based" on the book series. But the TV show was written as a purely topical '70s drama. And the Olsen family should have sued the producers for libel. Laura Ingalls Wilder actually had very fond memories of Mrs. Olsen and how nice she treated Laura when she came to Nellie's birthday party. Nellie was a naughy brat. The TV show did get that one right.
Idiots in Advertising
April 22, 2008 - 20:31 ET by doug1950A few years ago, I noticed a certain small kitchen appliance maker had several ads running in which the husband was portrayed as a complete and utter idiot. One in particular that stood out is the husband trying to pour a cup of coffee and making a mess while his wife and her visiting friend looked on in complete comtempt and scorn. I wasn't doing anything that day so I wrote the company a scathing letter/email and let them know that as a man I resented the implications of their recent ad campaign and that I just happen to be in the market for one or more of those appliances, but that I would not be buying them or anything else from their company now or in the future. I never got a reply, and I really didn't expect one. However, they must have gotten a lot of responses like mine because shortly after that I noticed they pulled all their ads and have not advertised on television since. It does no good to complain to anyone unless you can hit them in their wallets. That is the only way they will listen. As long as no one says anything, they think it is okay to do this. Someone is right, its been going on for a long time and not just in commercials.
Similar but Different Issue
April 22, 2008 - 21:15 ET by SmartypantsThis is a related note. Did anyone notice on aol today they posted a story on car thefts across the country. In a sequence of about 10-15 photos of car thieves in action (actually models playing the part), there were zero, zip, nada minorities represented. All of the thieves portrayed were very clearly white males--some with ski masks on, some with skull caps, but all white males. There was nobody even remotely close to a minority (or female) in the group. This is an example of political correctness run amok, especially when one considers the actual demographic of car thieves across the country. How does aol post a dozen or more pictures of criminals and all are young white males? I know aol is a leftist organization, but that is truly ridiculous.
I can assure you
April 23, 2008 - 12:38 ET by DEVILDOCMOMthat those who steal cars here in Arizona are not all white males. With our proximity to the border with Mexico, I will leave it to your imagination to guess who they are...Speaking of ads, there has been one running in Tucson for Amber Alerts. The child being taken is Africian American, the perp...ok, guess...yep, white male.
Duplicate
April 22, 2008 - 21:16 ET by SmartypantsDuplicate entry.
I agree it is annoying, but
April 22, 2008 - 21:26 ET by amberI agree it is annoying, but until recently it was just that, anoying. There is a commercial that portrays the children as unruly, lazy, irresponsible people and the mom is the one who has to hold it all together. Sory, but if her kids are that way then she is doing something wrong and she is the idiot. Then they say about the husband that the woman who does not have to clean up after her husband's cleaning is a magician. As a wife, I am insulted that they would speak that way about my husband. I am the one who needs picking up after!
Kinda late to be commenting, but...
April 22, 2008 - 21:59 ET by m4ster chief...Men don't do themselves or their images any good by trying to imitate the male goofball on TV and in movies. So is it a vicious circle? Which came first, the goofball in real life or the goofball on TV? Anyway...
Next football season watch the games and notice the examples of American manhood in the end zone seats...yeah, the "Dog Pound." Stand on any street corner in any moderate-to-large American city and just watch what walks by. I have literally felt tempted to walk up to one of these guys, turn his ballcap around straight, pull his pants up, tuck his shirt in, tie his shoes, and say to him, "Now, you at least look vaguely like a man; try acting like one." But I know they would pull out a Glock and blow me away.
I work in a healthcare-related practice with about fifteen nice looking young ladies on staff. I've seen some of the slugs that drive up to pick these girls up for lunch or after work...mostly looking like oversized dough-colored thumbs with their shaved skulls (that term from Dave Barry.) The tattoos, cut off t-shirt, scraggly goatee...empty wallet except for the girl's credit card, and yes, the ballcap on backwards.
So am I just an old, grumpy guy who is jealous of the slugs' ability to "get the milk for free without the bother of owning the cow?" Maybe...just maybe there's a trace of envy. On the other hand, having spent twenty-three years in the U. S. Navy, I really miss standing in front of a rank of well-groomed, well-mannered (well, some of them,) hard-working sailors...the pride I felt for "my men," guys who could work hard, party hard, look death in the face and laugh.
Those were the days, my friends, and those were the men I would want by my side when trouble comes.
I also notice that there are
April 22, 2008 - 22:20 ET by CooltomI also notice that there are a lot of commercials where the male is totally absent. Most often depicting a single mom. While that is a valid demographic it's rare that an ad shows a positive traditional man-wife relationship.
Not too many shows where the
April 22, 2008 - 22:26 ET by balboaNot too many shows where the mom & dad are together. Usually they're divorced or one of them is dead.
Or they are sleeping with
April 22, 2008 - 23:04 ET by Clear thinkerOr they are sleeping with the neighbors children.
"Abstain from McCain"
it's rare that an ad shows
April 22, 2008 - 23:15 ET by motherbeltit's rare that an ad shows a positive traditional man-wife relationship.
You have to wonder why that is.
I think part of it is that
April 22, 2008 - 23:20 ET by balboaI think part of it is that there are more story lines you can create from a "broken" home. But eventually those stories will become "new" again, be rediscovered.
I would wager a guess that
April 23, 2008 - 10:48 ET by GWI would wager a guess that it's an environment a lot of writers are unfamiliar with.
Master Chief
April 24, 2008 - 22:19 ET by doug1950Amen to that! I put in 26 in the Navy also and retired as a MasterChief as well. I own a business in service industry and what passes for professionals would be getting a boondocker up their backside. I do sorely miss the degree of professionalism, dedication and devotion to duty from the folks I had the honor serving with.
Men Are Poorly Treated
April 22, 2008 - 22:55 ET by GothampcThank you for posting this. I've noticed over the last few years how poorly white men have been portrayed.
One of the worst series of commericals is for Washington Mutual. They have this young black guy talking about change while a group of older white men are standing in a roped in area. Can you imagine the outrage if it was reversed?
Currently on the V8 commercials (a person gets smacked in the head for not choosing V8) the majority of the people getting smacked are men.
In almost every commercial that portrays a family, the wife and kids are smarter, and more sarcastic, towards the father.
The list goes on and on.
I have not given any
April 22, 2008 - 23:46 ET by USA4freedomI have not given any business to these people, as well as anyone that has advertised they are “GREEN”. On top of any of the losers in Hollywood. I will keep my money in my pocket. If you crap on me or this country, (notice this RNC) I will keep my own money!
Ronald Reagan, 1962: I did not leave the Democratic party, the party left me.
Insert: your name, 2008, and the Republican party.
Romney / Jendil 2012 (if,we survive)
Plenty more Gotham
April 23, 2008 - 00:20 ET by jefflebowskiThere are many more anti-male commercials. Verizon's idiot dad with the smart-a&& kid and the condescending wife, Cub Cadet's Labron James with the fat idiot dad, La Quinta hotels cross dressing business buffoon, etc.
I am a white male and do not do business with any of these companies anymore. White men unite!
Do Not Do Business...
April 23, 2008 - 01:23 ET by PewahI'm with you Jeff. I have begun letting my wallet do my talking when it comes to advertisers who purposefully portray men as idiots. Once I pointed it out to my wife a few years ago she began to notice how frequent these disparraging images occur in advertising. She now makes a point of vocally contradicting the negative messages whenever the kids are in the same room with her watching T.V. Can you even imagine the outcry today if women were portrayed in advertisements as dingy housewives who needed their mentally superior and often condescending husbands and kids to point out what twits they were?
Verizon does have one good one
April 23, 2008 - 08:00 ET by Greagoirthere is a spot where the dad seems normal, but his wife (especially) and kids are the ditzes. in fact, the wife is dressed in 80's Jane Fonda workout wear. it's the spot where dad treats each member of the family to a new phone because each of them is "his #1" but at the end he pulls out a new phone for himself because he is "numero uno"
Verizon dad
April 23, 2008 - 09:39 ET by PewahYou must mean the Verizon ad where the dad is portrayed as incredibly self-serving and a hustler. Yeah, great image there...
The Crown Jewel
April 23, 2008 - 09:02 ET by jpatchYou guys are all so money on this thread!!
Except for Balboa...he/she is decidedly NOT money.
Anyone seen the commercial, I can't remember what it's for, I think some kind of credit protection, but it starts with an affluent black woman opening up her mail. She then walks out of her upper-class home, out to her tree lawn, where she has placed three immaculate trash and recycle bins. She drops some of her unwanted mail into her perfect blue recycle container, and then turns to walk back inside...but wait!!! She failed to recognize the approaching menace!!
The 35 year old white man jogger, does a little fake shoe-tie move in front of her trash, and slyly picks up her discarded mail, which is presumed to have financial/credit information on it.
The white, 35 year-old dad is stealing financial information off of the curb of a black females tree lawn. YEAH, THAT HAPPENS EVERYDAY!!
By the way...I have a graduate degree in political science from Ohio State and I wrote a thesis entitled, "The New Minority". It focused on this exact topic.
The New Minority
April 23, 2008 - 09:44 ET by PewahOh, I'm sure that your instructors were impressed with that thesis. That is if they understood any of the concepts and arguments. As liberals, their formal review of it must have looked something akin to the apes poking at the monolith with sun-bleached bones.
Don't give them that much credit...
April 23, 2008 - 10:40 ET by jpatchI don't know if I would bestow that level of species changing intelligence to some of my college professors.
Luckily ONE of my professors was a conservative, and my thesis was sound enough with a hefty foundation of affirming sociopolitical data that it left me little to do in terms of conjecture except to highlight the subtilties and draw my conclusions from the given information:
Everything is about symbolism, and the symbol of the "White Man" is the most ruthlessly assaulted "ideal" in America, without doubt.
What's your beef with me?
April 23, 2008 - 10:42 ET by balboaWhat's your beef with me?
You're not money. Not
April 23, 2008 - 13:07 ET by jpatchYou're not money. Not even close.
I have seen that one also
April 23, 2008 - 12:43 ET by DEVILDOCMOMand found it ridiculous and condesending...we did have an identity theft problem a year or so ago. We live in Arizona...I will let you guess what the race was of the people in the identity theft ring...
I Agree . . .
April 23, 2008 - 09:54 ET by clifcrdsThis was pointed out to me about twenty years ago. Every now and then I take notice of new commercials to see if they follow today's "white males are the only ones that are to be marginalized and belittled" politically correct template and sure enough most of them do but it also appears to have gotten worse over the years. Right off hand Orbitz commercials are perfect examples - it's always the "white males" who are technologically challenged baffoons in their commercials but I see that Fed Ex has jumped on the bandwagon with their commercial about their expansion into China. If you have seen this one – you will see that it is the white male who doesn’t have a clue as to where China is when he is asked to put a push pin on the map on the wall. Fed Ex couldn’t have the African American or the female play the stooge here. Does it hurt my feelings or offend me? No - but even Helen Keller could see that there would be no end to the caterwauling that would happen if the roles were to be reversed in any of these instances.
Clinton's Military Philosophy - Tanks In Waco OK . . . Tanks In Mogadishu NOT OK
Maybe I watch too much T.V....
April 23, 2008 - 10:28 ET by jpatchBut that FedEx commercial you were talking about just reminded me of a new IBM commercial...
There's a white guy executive from an American company leading around a group of Asian executives, all adorned with hard hats, to see the whole operation. The white man is speaking to the group through a translator, and at each point through the factory, he's verbally laying the groundwork for his company's new integrated operations systems, which should, obviousy, make the business more efficient.
When he's done doing his verbal summersaults, the Asian interpreter has one final question for the white man:
How?
The white executive is flummoxed, and responds with a Steve Spicolli special, "I don't know".
The group of Asian would-be investors quickly leave, and the dumbfounded, ignorant white man stands there, loathsome in defeat. His desperate need for the genius of IBM is clear.
Real Life
April 23, 2008 - 11:53 ET by kdoliverI live in the Greater DC area (the People's Republic of Alexandria) and what I see in "Real Life" is much different than what is portrayed on TV. I have yelled for the last 10 years about how poorly men are portrayed in TV shows and in Ads. However, men do have the ability to laugh at ourselves (something that other demographics don't seem to have).
Back to "Real Life"--in my trustifarian, liberal neighborhood, I see more happy men than women. Most the of the unhappy women don't work, have kids and are just plain mean--to their neighbors, kids, husbands, etc. The men can't be too stupid if they make enough money for to live in the DC area and allow their wives to stay at home and drive her BMW.
Anyone in the DC area see the same type thing?
http://thelazytriathlete.blogspot.com/
not agreed
April 23, 2008 - 12:09 ET by CooperI don't think Archie B. is a good example of the main point of this article saying he portrays male dumbness but rather ignorance. I watched that show religiouly as a kid and always thought Edith was protrayed as the stupid one.
I thought Archie was clever, coniving, and quick thinking though someone who makes a lot of mistakes through bad decisions but not dumb.
There's one (can't remember
April 24, 2008 - 01:15 ET by ex buff e-dubThere's one (can't remember for what) where the mom / wife is on the sofa, she says something about the kids, the camera pans over to a pair of pigs. She says something about her husband, and behind her you see a donkey's hindquarters. It closes with her sitting on the couch (bed? I don't recall) with the donkey, "so now I can spend more time with my best friend"
Disrespect for the kids as pigs, the husband as a jackass, or horse's ass, the family unit as a whole, let alone implications of beastiality...