NYT: Food Choices Related to Political Ones

Photo of Matthew Sheffield.

Can you predict a person's politics based on the food they eat? Yes, according to the New York Times:

If there’s butter and white wine in your refrigerator and Fig Newtons in the cookie jar, you’re likely to vote for Hillary Clinton. Prefer olive oil, Bear Naked granola and a latte to go? You probably like Barack Obama, too. And if you’re leaning toward John McCain, it’s all about kicking back with a bourbon and a stuffed crust pizza while you watch the Democrats fight it out next week in Pennsylvania.

If what we eat says a lot about who we are, it also says something about how we might vote.

Although precincts and polls are being parsed, the political advisers to the presidential candidates are also looking closely at consumer behavior, including how people eat, as a way to scavenge for votes. The practice is called microtargeting, as much political discipline as buzzword. The idea is that in the brand-driven United States, what we buy and how we spend our free time is a good predictor of our politics.

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Political strategists slice and dice the electorate into small segments, starting with traditional demographics like age and income, then mixing consumer information like whether you prefer casinos or cruises, hunting or cooking, a Prius or a pickup.

Once they find small groups of like-minded people, campaigns can efficiently send customized phone, e-mail or direct mail messages to potential supporters, avoiding inefficient one-size-fits-all mailings. Pockets of support that might have gone unnoticed can be ferreted out.

“This is essentially the way Williams-Sonoma knows which of its catalogs to send you,” said Christopher Mann of MSHC Partners, a political communications firm, which has used microtargeting to help dozens of successful candidates, including Gov. Christine Gregoire of Washington and Gov. Tim Kaine of Virginia.

Although gender, religion and other basic personal data are much more valuable for pollsters, information about eating — along with travel and hobbies — are in the second tier of data used to predict how someone might vote, he said.

All of this may sound a little absurd at first but I think there's some merit to it. Every time I go into my local Whole Foods grocery store, it is basically filled with people who look like stereotypical Democrats. "It's a grocery store for liberals!" one of my sisters quipped when I showed her in the store for the first time. And judging by the profusion of "Peace Cereals" (no joke) and other self-proclaimed environmentally friendly products on the shelves, it seems she's right.

Can you extend that approach to other brand and food choices though? I think you can possibly although maybe a lot of it involves where a person hails from originally since people tend to absorb both the political and cultural tastes of their parents and extended family. Still, we aren't trying to decide cause and effect here more like correlation.

Photo illustration: New York Times.

—Matthew Sheffield is the creator and editor of NewsBusters.


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I was in a Whole Foods next

I was in a Whole Foods (located next to the Duke University campus) with a buddy while visiting NC on vacation. I looked around and said to him, "Do you realize we're probably the only ones in here who voted for Bush?"

Whole Foods also has an

Whole Foods also has an epic meat counter, I mean like Wagnerian slabs of sirloin and sausage and porkas far as the eye can see. So that throws me off a little.

But hey if you're saying my ideology attracts people who like good, high-quality mostly organic food, I'd hardly consider that a put-down.

Who can revolt if man has become a simple conglomerate of organs, a person barely free enough to use a remote control to choose his channel? -J. Kristeva

Yeah, I'd probably be a customer, too, for some stuff...

But I've got Petty's, so I never darken Whole Foods' door! 
JMR

The tax & spend drug war looks racist in the real world.

Sarc, do you live in

Sarc, do you live in Melbourne??? We lived there for ten years...I love Petty's...our son still lives there...we just got back from a visit...

I have both butter and white wine in my fridge...and there's no way I would vote for Her Royal Clintoness.

Yes, and Petty's rocks.

I walk straight back to that keg, which is but one of the many attractions in a very well-run family business. And along with what seems like every meat & cheese known to man, they've got great wines & beers along with a smart guy selling them, and most important of all, a big selection of expensive imported chocolate. Yum. I'm going today.
JMR

The tax & spend drug war looks racist in the real world.

It wasn't meant to be a

It wasn't meant to be a "put-down", merely an observation.

well matt.... Just

well matt.... Just kidding!!!

Chris, you guys, then are of the new breed known as "Crunchy Cons": conservatives who like stuff like granola, (thus the "crunchy") and organic foods, etc. There was an article about them some time ago in I think it was National Review.

My buddy and I were

My buddy and I were in Whole Foods to buy sushi and some pre-made salads and appetizer type foods for dinner - he didn't want to cook, and his wife - well, let's just say he hides her Christmas presents in the oven, because she never opens it. I like Whole Foods, but it's pretty expensive to do my everyday shopping. I also way like Trader Joe's, where, again, I don't don't usually match up with their political/lifestyle customer demographic. I've faced it, I'm a pickup truck among Subarus and Priuses... 

It sounds weird, but I agree there's some merit to the theory

For example, I think all the vegetarians I know are Democrats or Libertarians (mostly Democrats, of course) with 0 Republican vegetarians, even though I'm sure those exist too. I'm an omnivore, but I have my vegetarian days.
JMR

The tax & spend drug war looks racist in the real world.

Vegetarians

Almost all I've known are liberal. The rest are apolitical (i.e. they're vegetarian for religious or health reasons)

I'm dating a Conservative

I'm dating a Conservative vegetarian. Believe me, seeing her talk about how much she loves watching the Obama/Hillary fight while munching on a veggie burger is a sight to behold.

 

"I think government is a necessary evil, like, say, motion picture agents." -John Wayne

Let's see, I've got: Slim

Let's see, I've got:

  • Slim Jims
  • Six-pack of Milwaukee's Finest
  • 64-ounce bag of Doritos
  • Jar of mayo with use-by date of Feb. 1997

Wonder who my ideal candidate would be?

Richard Petty?

Richard Petty?

Your ideal candidate

Someone with an excellent national healthcare program.

Wouldn't that be unfair

To the healthy vegetarian taxpayers? Perhaps Mark should be forced to conform & eat healthy!! ;) (See why I trust markets more than obese government to place fiscal pain fairly & appropriately?)
JMR

The tax & spend drug war looks racist in the real world.

I wouldn't brag about that,

I wouldn't brag about that, Mark...

Who can revolt if man has become a simple conglomerate of organs, a person barely free enough to use a remote control to choose his channel? -J. Kristeva

Mark, I would have to

Mark, I would have to guess  Ron Paul, but only if you manage to come out of your mom's basement on election day.

 

Well, Mark, all I know is

Well, Mark, all I know is you have considered a major boo-boo....you obviously haven't been eating the required amount of mayo.....

Food - Vegans, vegetarians..

Food - Vegans, vegetarians.. Let me go out on a limb here. Most vegans (in the West) would support a woman's right to kill an unborn child.

Vegetarian politics

Talking about this makes me miss my old friend Harry Reid (an almost unknown FL libertarian & scientist, not the statist NV Senator of the same name). He wrote this before he died.

Libertarians and Vegetarians

It is sometimes hard for non-libertarians to understand why
libertarians feel the way they do. Perhaps this parallel between
libertarians and vegetarians will help. There are many different
reasons for being a vegetarian. Some are vegetarians because they
believe it is healthy, or inexpensive, or that it conserves natural
resources.

Consider those who are vegetarians because they don't want to
be guilty of killing animals. They don't have to watch the animals
struggle, hear their screams, or see their blood flow to know that to
put meat on their plate an animal had to die. It doesn't help to tell
them the deaths are painless or that the animals were bred and raised
only for meat. To them it is still killing and they want no part of it.
They are fortunate to live in an age when they can avoid it and
maintain a normal life style. A hundred years ago those who refused to
wear leather shoes probably went barefoot. They realize that they are a
small minority and most people don't share their feeling. Some practice
their vegetarianism quietly while some argue and march to convince
people that it's just plain wrong to kill animals.

There are many different reasons for being a libertarian. Some
are libertarians because they dislike being told what to do, or think
that politicians are crooks, or appreciate the wonders of a free
market.

Consider those who are libertarians because they don't want to
be guilty of threatening violence to humans. They don't have to see the
people rotting in jail for victimless crimes, or feel the hard choices
between health, safety, and paying taxes. They know that behind every
regulation or tax there is the threat of violence or even death for
disobedience. It doesn't help to tell them that most taxes are painless
or that the majority voted to give their power to the government. To
them it is still threatening violence and they want no part of it. They
are unfortunate to live in an age when they cannot avoid it an maintain
a normal life style. Those who refuse to travel on government built
roads are immobilized. They realize that they are a small minority and
most people don't share their feeling. Some quietly practice their
libertarianism while some argue and march to convince people that it's
just plain wrong to threaten violence to humans.

RIP, Harry. Your parties were always the best...
JMR

The tax & spend drug war looks racist in the real world.

Gee Sarc - that could have been the other Harry Reid..

Gee Sarc - that could have been the other Harry Reid... after all the Senator version of that name has been all over the place. Take his 1993 immigration views:

He called "for a massive scale-down of immigrants [legal] allowed into the country from approximately 800,000 to 300,000."

"Our borders have overflowed with illegal immigrants placing tremendous burdens on our criminal justice system, schools and social programs,"

"Safeguards like welfare and free medical care are in place to boost Americans in need of short-term assistance. These programs were not meant to entice freeloaders and scam artists from around the world."

he said, "Americans have seen heinous crimes committed by individuals who are here illegally."

the U.S. open-door policy was being "abused at the expense of honest, working citizens."

Reid also emphasized, "Recent terrorist acts, including the World Trade Center bombing [circa 1993], have underscored the need to keep violent criminals out of the country."

Really???

I somehow doubt the statist-Senator Harry would have written this, which conservatives here will probably love!
JMR

The tax & spend drug war looks racist in the real world.

Let's see, I've got venison

Let's see, I've got venison thawing out for dinner that is gonna' be floured and fried up in olive oil, white wine and Busch beer in the fridge, making a mean salad (that's Hillary speak for salad)  with dinner, baked potato, butter,sour cream and chives and garlic bread...

Hmmmm....wonder how you are gonna' guess I would vote....

This is funny.

Btw...Peace cereal...you have got to be kidding...and I love fig newtons. 

"Never murder your opponent when he is committing suicide." ~ W. Churchill

dirtball!  I am almost out

dirtball!  I am almost out of venison.  I have to choke down greasy hamburger.  (Im crying now, sniff sniff)

We're about out too

We're about out too amber..we'll share a margarita and cry together...

"Never murder your opponent when he is committing suicide." ~ W. Churchill

Starbucks vs. Dunkin Donuts

I have noticed as have others (http://www.sunjourna...) that liberal prefer Starbucks and conservatives prefer Dunkin Donuts for coffee. It makes sense that liberals like to over pay for burnt coffee, it's much like their approach to government.

You mean where they roast

You mean where they roast the beans in a nuclear reactor and where, when you add cream, the coffee doesn't change color?

Or perhaps conservatives

Or perhaps conservatives prefer doughnuts? 

Study was about the coffee

The few studies I read/heard about focused specifically on the coffee. But other offerins there could probably influence their opinion.

Well, I must be an enigma!

Let's see, I have butter and white wine in the fridge, granola with yogurt is my favorite breakfast, I cook just about everything in olive oil, and the idea of a huge stuffed-crust pizza is making my mouth water... I wonder who these folks are betting on me voting for?

My

My cattle-mentality-conservative-turned-liberal friend from Seattle argues it this way:

"Since all elections in either party are bought and sold by the rich, then the only vote you have is in your wallet with regards to consumer goods.  Therefore, I buy the more expensive coffee that pays more to the poor bean-farmer in South America, rather than to a giant corporate machine."

The same goes for "local" versus "franchised" goods.  Sort of a "think globally; buy locally" mentality.

Still trying to make sense of it myself.

-PJ

"Trake: Your lofty convictions are another blemish on the rump of congregational sectarianism." -Tumbler 5/15/07

I have one question to ask

WHY THE BLANKETY BLANK IS THIS EVEN NEWS?!

Because it's included in

Because it's included in "all the news that's fit to print".

Not earth shattering news.

It's what's known as a feature story, something you don't really need to know but might find interesting. There's really nothing new here. We all know that politics and marketing are joined at the hip and have been for years.

BTW, here in Iowa, not exactly a hotbed of rabid conservatives, there's not one Whole Foods to be found. From where I live I'd have to drive over 100 miles to the Twin Cities. Not sure what it means, unless they don't think they can compete with our little Mom-and-Pop farmers markets and roadside stands every summer.

When you put the clowns in charge, don't be surprised when a circus breaks out.

Holy crap.  The poo they

Holy crap.  The poo they write is unbelievable.  On virtually every political test I score more conservative than Reagan and yet, I raise organic chickens and turkies, organic strawberries and raspberries and organic fine wool.  I eat granola cereal, had stir fry tonight, I have a 1/2 galon of Silk soy milk in the frig.....and I like margeritas (Cuervo Gold for me), screwdrivers (only with Belvedere or Chopin vodka).  I drink herbal tea and enjoy pilates (although it has been a while).  I also cary a pistol, drive a pickup truck, was a soldier, homeschool my kids......

Evening amber, ...and I

Evening amber,

...and I thought I was diverse!

You are making my mouth water for a blended margarita....with Cuervo no doubt...and they had better have Rose's Lime!

Cheers!!!

"Never murder your opponent when he is committing suicide." ~ W. Churchill

My nice husband just handed

My nice husband just handed me one. 

amber......@#!*^!!!!Fu

amber...

...@#!*^!!!!

Funny we are crossing each other in the posts...

...but I'm really wishing I had a cold blended margarita gal...enjoy for me here in Montana....boo-hoo-hoo-... 

"Never murder your opponent when he is committing suicide." ~ W. Churchill

They write it and we read it ... only on Newsbusters

I'm kinda like you Amber. I don't think the shoe fits me either. I looked at the list and said, I got all of the above in my fridge. I'm just a lowly lover of food and drink with one simple mantra taken from my years in the navy. "Never eat anything you can't visually identify ... or has the taste and texture of ham fat."

A Bud-light cheers to you!

Just wanted to let you all

Just wanted to let you all know that I too am concerned about the price of arugula at Whole Foods.  So, I buy it at Costco instead.