CNN: Rush Limbaugh, Talk Radio’s Power ‘Diminishing’

Photo of Matthew Balan.
By Matthew Balan | January 24, 2008 - 23:24 ET

NewsBusters.org - Media Research CenterCNN correspondent Carol Costello’s report on Thursday’s "The Situation Room" would have you believe that Rush Limbaugh and conservative talk radio have "lost influence," and the supposed proof is John McCain’s success up to this point in the Republican race for the presidential nomination.

During the report, which aired at the bottom of the 5 pm Eastern hour, Costello proclaimed that Republican primary voters have "betrayed" conservative talk show hosts, and the evidence that this is the case is John McCain’s primary victories in New Hampshire and South Carolina. She used a sound bite from former Republican Congressman Bob Barr to reenforce her point. Barr opined that McCain’s success is "a sign that no one or two talk show hosts really wield the influence that they did two or three [election] cycles ago."

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Costello then brought up the fracture in the Republican Party and gave two possible explanations for it. She first mentioned the supposed theory of the conservative "talkers," who blame McCain for the divide, due to his "covert liberalism." She then juxtaposed this with Bob Barr’s theory that it’s President Bush’s fault that there’s a divide in the GOP.

Another supposed sign of conservative talkers’ "diminishing power" is "John McCain himself," who, according to Costello, is "unfazed" by their criticisms. She also pointed to McCain’s recent appearance on the cover of "Time" magazine.

At the conclusion of her report, Costello repeated an alternate theory for McCain’s success, made by conservative radio host Hugh Hewitt. "Hugh Hewitt believes McCain is doing so well because he's a darling of the liberal media, including CNN.... He believes we've put McCain on top, but thinks Mitt Romney will prevail in the end."

Costello did not mention several details involving McCain’s victories. Both New Hampshire and South Carolina were open primary states where McCain struggled with the Republican vote. In New Hampshire, McCain won less of the primary vote this time around than he did in the 2000 primary, and in South Carolina, much of the conservative vote was split between Mike Huckabee and Fred Thompson, who has now dropped out of the race.

By ignoring the above and by pointing to "Time" magazine’s coverage of McCain, Costello is actually proving once again that McCain is truly the liberal media’s Republican darling.

Update 22:38 | Matthew Sheffield. For additional commentary on talk radio's influence, please see this Weekly Standard article by Dean Barnett.

NewsBusters.org - Media Research CenterThe full transcript of Carol Costello’s report from Thursday’s "The Situation Room:"

WOLF BLITZER: Conservative radio hosts talked up a storm back when the Bush Administration was riding high. But now the possibility, possibility that John McCain could become the GOP standard-bearer is almost enough to leave some of them speechless. Let's go to Carol Costello. She's watching this story for us. So, what's going on, Carol?

CAROL COSTELLO: Well, what's going on -- some believe those radio talk show hosts have lost influence, in large part because of who is running in the Republican primary, and who happens to be hot right now.

CHIEF JUSTICE WILLIAM REHNQUIST: ...so help me God.

PRESIDENT GEORGE W BUSH: ...so help me God.

COSTELLO (voice-over): Those were the days. Conservative radio talkers bragged their influence helped put George W. Bush in office. How times have changed. Now leading many Republican polls -- John McCain. And those same talkers aren't bragging anymore. Voters have betrayed them, despite what's playing on Rush Limbaugh's show.

(AUDIO OF PARODY OF JOHN MCCAIN SINGING TO THE TUNE OF THE CLASH'S 'SHOULD I STAY OR SHOULD I GO')

COSTELLO: The syndicated talkers are fuming.

HUGH HEWITT, TALK SHOW HOST: The anti-conservative is John McCain.... He's a phenomenally weak, sort of second coming of Bob Dole without the charisma.

COSTELLO: But Mr. So-called Charisma-challenged pulled off wins in New Hampshire and South Carolina, and leads in Florida.

FORMER REPUBLICAN CONGRESSMAN BOB BARR, GEORGIA: I think it is a sign that no one or two talk show hosts really wield the influence that they did two or three cycles ago.

COSTELLO: Because it's a different world in the land of Republican politics -- the party is fractured. Conservative talkers do realize that, but they blame John McCain. They accuse him of being covertly liberal, for working with Democrats on immigration and campaign finance reform. And for voting twice against President Bush's tax cuts.

RUSH LIMBAUGH, TALK SHOW HOST: I'm a Republican primary voter. I would like to hear some straight talk on those issues. Will I? 'Don't count on it, Limbaugh.'

COSTELLO: But Barr says the fracture came not because of McCain, but because of the man that talkers helped put into office, George W. Bush. Perhaps another sign of these talkers' diminishing power -- John McCain himself. He appears unfazed by them. Asked about Limbaugh...

SENATOR JOHN MCCAIN, ARIZONA: I know. Oh yeah, he's [a] very influential person.... I'm confident I can secure the base of the party, and win the nomination, and win the election.

COSTELLO: And maybe he can. There he is on the cover of 'Time' magazine as the new 'comeback kid.' The only image likely to drive Limbaugh crazier is if McCain and Mike Huckabee were the 'Time' cover boys.

LIMBAUGH: I'm here to tell you, if either of these two guys get the nomination, it's going to destroy the Republican party, it's going to change it forever, be the end of it.

COSTELLO (on-camera): Hugh Hewitt believes McCain is doing so well because he's a darling of the liberal media, including CNN, says Hewitt. He believes we've put McCain on top, but thinks Mitt Romney will prevail in the end.

BLITZER: We'll get a better clue on Tuesday when they have their contest in Florida. Thanks very much for that. Carol Costello reporting.

—Matthew Balan is a news analyst at the Media Research Center.

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Hey, Carol ... I ain't

Hey, Carol ...

I ain't heard no Fat Lady singing ...

Unknown InfoBabe

She just wants Rush to mention her name.

EL RUSHBO...

Exactly, she is on CNN, & they will never have the audience that El-Rushbo has. The fact is the EIB network is bigger then CNN. That will never change, & CNN & the rest of the MSM hate that.

 

"Some of us are wise, some of us are otherwise"  Mark Levin

And the great thing is... he

And the great thing is... he will mention her name, and CNN, and his own name, over and over and over again!

I agree that most of talk radio has lost it's influence, and the reason is partly because of what we're going to be hearing over the coming weeks. Everytime that Democrats are on the ropes about something, they smear Limbaugh. The moment they do, Rush's ego goes into overdrive, and instead of pressing the attack on the Democrats, he's going to spend weeks defending himself and talking himself up. Then Hannity will join him, at first defending Rush and then trying to push his own position.

The last time we saw this was when the Dems were on the ropes with failed after failed anti-war votes, and they were losing the support of most Americans. They had Kennedy roll out his amnesty bill, accused talk radio of being anit-immigrant, and wham - no more talk of Democratic weakness. Before that was the 2006 election, when the Dems said that Rush was against people with parkinsons disease/Michael J. Fox, and again - the heat went off them as Rush rushed to his own defense.

Now we have the Clintons getting into lots of hot water, and as if on cue - out comes the negative story about Rush, and you know this is all you're going to be hearing about for the next month while the Clintons slink away.

Yup...

He just did the sound bite from her.

Hi Herm.... I just caught

Hi Herm....

I just caught that too....it was great.

Plus I just heard that CNN is banning Carvile and Begala from the network until after the primaries....

Oh darn, I hate that when that happens...

LMAO! 

That does suck :)

Now maybe I won't have to hear his annoying accent until I go to N'arleans in March.

In your dreams, Carol....in

In your dreams, Carol....in your dreams.

→ Carol Costello

She'll never be as outlandishly funny as Lou Costello.  But you gotta admit she was mildly funny.

♣ a seal

Idiot CNN

I find it hard to believe Bob Barr said something this stupid as he knows better.

Americans GO in the direction they are going, not where Rush Limbaugh or George Bush are going. All "leaders" do is get in front of the direction Americans are going.

Liberals do require leaders, but that is not the way Conservatives operate. The only reason McCain has any votes are "independents" WHO ARE NOT REPUBLICANS have been allowed to vote for him.
Put a border buster into the Democrat race and allow illegals to vote and that person would win over all the other candidates.

Nationally McCain has peaked at his 32% and will drop as each race continues. People just need to watch when McCain hits the west as they loathe him out there with a passion.

None of that reflects Limbaugh for all Limbaugh does is point out certain "facts", sometimes for his benefactors like in dealing BS on eco fuels not being a good thing and most of the time he is leading an observation that people are noticing.

The people voting for McCain never listen to Limbaugh, so in knowing that the CNN report is idiotic.

 

*HIC IACET ARTORIVS REX QVONDAM REXQVE FVTVRVS

Right on Lame Cherry

And I am praying McCain goes away, right after the fla primary Tuesday...

VT... Amen to

VT...

Amen to that...maybe he will take that bridge to nowhere. 

if it's on CNN - you know

if it's on CNN - you know it's wrong...

 

Lame, remember, Bob Barr went to work for the ACLU.

As he was my congressman once upon a time, I cannot say that he is the sharpest tool in the drawer. 

He talked a good game, though.

None are so hopelessly enslaved as those who falsely believe they are free. -J.W. von Goethe

They Wish...

The dwindling MSM will try to discredit conservatism every chance they get, as they believe it is the pit of all evil.

However, the MSM is what is diminishing and losing influence. Funny how the people crying about it are the ones who are fading away...

Carol must have roots in

Carol must have roots in Rio Linda...one way or the other.

Period.

This woman has McCain

This woman has McCain sitting in the Big Chair! This is just wishful thinking on her part.

What she is really wishing for

The MSM is only promoting McCain because they know he would be a sure loser in the general election.  Remember, the prize as far as they are concerned is to get Hillary elected.

"The report of my death is an exaggeration"

-Samuel Clemens

It's another failed

It's another failed hit-piece against conservative radio. No substance, all B.S.

Nice try baby!

The Twilight Zone lives

Being that Kucinich just dropped out of the race, it would appear that Costello has taken over the driver's seat in his spacecraft.

I get it, Rush Limbaugh is

I get it, Rush Limbaugh is losing influence over Republicans because he can't prevent Democrats and Independents from crossing over to poison the Republican primaries in New Hampshire and South Carolina.  Wow, that's some circular logic from the Clinton News Network. 

Also, glad to see they managed to dig Bob "Floyd R. Turbo" Barr out of his bunker near Area 51 for his "relevant" take on the matter.

He Says It, They Do It

Another great example of the press doing exactly what Rush says they do: Reporting what they WISH would happen as news. The more influence Rushbo & all the other new media outlets have, the less that dinosaurs like CNN are able to claim. The reason to go after Rush's influence is to create a ripple-down effect: If the loudest, most consistent voice in the new media is losing it's grip on the masses the rest of those voices will soon follow in suit.

The problem with the analysis is that the exact opposite is happening -- people are turning away from the mainstream media more & more, are openly suspicious of their motives, and aren't listening to their predictions or following the lead being suggested. The new media is the next Obi Wan: If one tries to strike them down they will only come back even stronger than before. Rush's listener base increases every broadcast day while those tuning into these pathetic news talk shows and circulation of mainstream rags decrease every day. I honestly don't understand why anyone watches them at all.

An honest question: Rush is

An honest question: Rush is big on "conservatism wins." Everyone here seems to not like the Republican candidates because they're RINOs. So, Rush isn't having a TON of influence since the RINOs seem to be in the lead, right? 

boa... He has not

boa...

He has not endorsed anybody yet, he would wait until the general if he did...in oter words he hasn't tried to influence anyone in that way...besides that we have our own minds.

Not kool-aid drinkers like the progressives...heheeee 

Bal, I think it's

Bal,

I think it's "conservatism wins...every time it's tried".  Save Fred Thompson, whose campaign suffered from an indecisive start, there are no true conservatives in the race.  Rush can't have a ton of influence on RINOs being in the lead because RINOs are the only ones running.  But each candidate on the Republican side, McCain included, is running to the right to paper over their RINO cracks.  Is McCain focusing on his "maverick" tendencies on the campaign trail?  No.  If Rush Limbaugh had no influence, McCain would be bragging about his stands regarding taxes, illegal immigration, free speech and Gitmo.  Instead, he's playing up his war record and taking credit for the success of the surge in Iraq.  Would he be doing that if Rush Limbaugh and his ilk lacked influence?

Where the real issue is

The problem is the misperception that:

  • Bush-Cheney are solid conservatives
  • Bush-Cheney are in the poll dumpster
  • Therefore, solid conservatism leads to the poll dumpster

As any logician knows, this isn't valid reasoning. If nothing else, it wasn't conservatism that led them to the poll dumpster. But who said politics was logical?

That's why we don't have any pure conservatives in the race. It has nothing to do with Rush's influence. Rush is big, but the president's popularity (or lack thereof) is far more important than Rush's endorsement. Like it or not, Bush is tagged as the conservative, and Bush's numbers are terrible.

But I agree with Rush. The reasoning is wrong about Bush. It wasn't Bush's conservatism that's bringing him down. If anything, conservatism is the only thing keeping him above water.

An honest answer

is this:

1. Whatever Republican the MSM is (supposedly) supporting is the least Conservative of the lot. Hence their endorsements of McCain

2. Romney WILL come out as Conservative to the Republican electorate and they will support him.

3. Rush will also support Romney.

4. In your dreams, Mr. Balboa, Rush, Conservative radio AND Fox News will lose their influence with Conservatives.

5. In the general election, it will be Romney vs. Billary and the American public will not be dumb enough to put those two disgraceful clintons back in our White House.

Costello ref Limbaugh

MSM really hoping that Mc Cain runs against

the Dems.  Anytime they get behind someone on

the Republican side, be cautious, be very cautious.

They're not that smart dude.

They're not that smart dude. That's the problem with a lot of conservatives, they keep thinking that democrats have outsmarted them somehow. But when has this ever really been the case? Would a "smart" or "cunning'' party run a traitor like John Kerry for president? Would a "cunning" party forget that Kerry was singlehandedly responsible for our soldiers getting SPAT UPON and that a good percentage of the country HATED HIM? I think not.

The fact that they're not

The fact that they're not very smart is part of the problem. They think (if you can call it thinking) that by endorsing either the Republican candidate they hate the least or the candidate they believe their true lib candidate had the best chance of defeating in the general election, that conservatives will fall in line like the liberal sheeple they lord over and vote for the perceived "winner" on the conservative side of the aisle. They've gotten used to having that kind of power over the morons who still listen to them, and seem to believe the same will work with conservatives.

The Closed Mind Erects Strong Barriers

Now I'm put in the

Now I'm put in the unfortunate position of agreeing with a liberal.Yeech! But if Rush's position hasn't "diminished" then his followers are a bunch of IDIOTS, since for most of the time they knew him, when he got REALLY popular, he was high on enough oxycontin to tranquilize an ELEPHANT! That's why he can hate on McCain and Huck while conveniently forgetting that REAGAN is the one who got all these illegals in here AND signed the baby killing bill in California as gov.  Only a dope addict would claim to hate "liberal" McCain and Huck and yet love someone who's policies in certain respects were FAR WORSE!  And only the addled brained kool aid drinkers would follow a dope addict! So, I certainly hope that his influence has diminished since he's an egotistical idiot. I say this as one of the few on this blog who actually knows the dope addict in question!

You do realize the guy was

You do realize the guy was hooked on oxycontin, right? This is one of those meds that the issues that go along with it are worse than the cure! You can be hooked on these things in as little as 30 days.

Anyhow, the guy is the most listened to in all of radio. He went and got clean and sober, and still influences the debate. Rush's listeners aren't "mind numbed robots", as the left likes to call us. The deal with Rush, is he says what the rest of us were already thinking!

How do you know he's "clean

How do you know he's "clean and sober" now? He just this morning talked about DRINKING WINE on his SHOW and stated that he drinks it DAILY. Are you aware of a narcotics anonymous program that allows it's people to DRINK WINE? I think not. Hey, KOOL AID!

Nope...

You're the dope addict in question now. Go back with the Kos Kids where you belong.

Reading is fundamental

Reading is fundamental idiot. Nothing in my post can be construed as "liberal" except by a stupid Kool aid drinker like you. Limbaugh is a dope addict hypocrite who hates McCain and Huck for their immigration positions when the guy he reveres, REAGAN, is the one who CAUSED THE PROBLEM. He rails against their foreign policy proposals when the guy he reveres, REAGAN, ACTUALLY KILLED BABIES by signing a liberal ABORTION BILL in California while Gov. The fact that Reagan later regretted signing said bill won't bring one single baby back to life. Don't you dare call me a dope addict, you buttwipe! Facts are inconvenient things for idiot kool aid drinkers. Who cares WHY he was a dope addict? Not me, Crack addicts have a reason for their addictions too. Many tried drugs ONCE, like a lot of people have done, the drug they tried happened to be CRACK which can be addictive upon the FIRST USE. I don't see Rush having compassion for the crack addicts living on the streets, so why have any for Rush? Only a stupid drug addict couldn't see the glaring inconsistencies in his feelings against McCain and Huck versus his adoration of Reagan, who killed far more Children....moron.

I always like when

people can't win an argument with facts, so they reduce themselves to personal attack. At least Rush admitted his problem and faced it, but you know Bill Clinton "didn't inhale..." Keith, are you a Ron Paul supporter?

I am a Mike Huckabee

I am a Mike Huckabee supporter who could if it came down to it, support John McCain.  I would not support Romney who is a liar about all of his newfound social conservatism, nor could I support Guiliani who at least is truthful about his. Ron Paul is a racist bigot who's newsletters have been fully exposed although not targeted, strangely enough, by his opponents. I suspect it's because of his low poll numbers. 

"Keith, are you a Ron Paul

"Keith, are you a Ron Paul supporter?"

Don't mind Keith, he's just our resident racist hater. He's the type of conservative/republican that gives the rest of us a bad name. Ever wondered where the media get their myths about republicans? People like Keith. You don't have to take my word on it, just read his posts.

.

.

→ Bob Barr?

Isn't Bob Barr a kids book about a French Elephant?

♣ a seal

You know, hot coffee does

You know, hot coffee does not feel good coming out of your nostrils...
:p

→ Sorry Shrubster

But if I put a disclaimer in the lead line, the effect wouldn't be the same.

♣ a seal

This is CNN

A shill for the Fairness Doctrine!

Conspiracy Theory

The Fairness Doctrine is what I thought of too. I think there may be more behind this than just the media trying to take a verbal jab at Rush. Think about it...if Rush arrogantly responds saying the media is wrong and he can influence voters decisions (maybe in more subtle terms) or even if he doesn't directly address the comment but McCain looses, then the Fairness Doctrine has new legs and the MSM has new ammunition to remove/limit Rush.

Liberal describing conseravtives? Fat chance!

How many times are we going to hear the demise of Limbaugh from flaming left wing liberals? Limbaugh reflects what a lot of us feel, the GOP field is rather weak this time around. I am not too happy about the selection on the right either. This is wishful thinking by the left. Get us a good candidate and we, Limbaugh included, will get behind him or her. The other thing I hear sometimes is complaining about W not putting in a VP that can run, thereby leaving this vacuum. But if Cheney quit the Senate would have to confirm someone and the only one they would confirm is McCain. Never listen to liberals when they describe conservatives. And by the way, that weird flamer Oliver Stone is making a movie about W, I heard? Guarantee it will be filled with BDS.

This is...

...wishful 'reporting'.

Do we have a serius case of

Do we have a serius case of wishful thinking going on here? Or is this the media equivalent of penis envy?

Or how about the simple fact that these buffoons in the LSM STILL don't get it. Conservatives listen to conservative talk radio. Conservative talk radio hosts don't play blatant partisanship like their liberal counterparts. Conservatives make up their own minds instead of allowing talking heads to do it for them. Hence, conservative talk radio doesn't have the influence on their listeners that the libs expect and demand of theirs. Conservatives make their decisions based on what's important to them, not what the talking heads tell them is important.

The Closed Mind Erects Strong Barriers

Same as '92, '96, 2000, and 2004

CNN has reported this same story since back in 1992. Limbaugh was losing his influence then as well. The story is right up there with Republicans are stupid; Republicans want to starve old people and children; and Republicans are the party of the rich. It is a classic and is reanimated every presidential election cycle.  

Didn't CNN call Kerry the winner?

John McCain's the sure bet ... who knew? 

Rush was dead when he went deaf. He was a goner when he got hooked on pharms. Now his powers are "diminishing" because he doesn't do back flips for the flippant leftists choice for their oppositions presidential hopeful. 

Note to CNN - Fox is still killing your numbers. 

Newsbuster Ratings

I've noticed that some people here on NB mention higher Fox Nielsen ratings compared to CNN and MSNBC as if popularity indicates moral superiority.  Fair enough; however, according to Technorati.com under "Popular Blogs, The biggest blogs in the blogosphere as measured by unique links in the last six months," Huffington Post is rated #4, Daily KOS is rated #11, and Newsbusters is rated #52 out of 100.  There is some criticism of their methodology, but the same can be said for the Nielsen ratings.     

"The biggest blogs in the

"The biggest blogs in the blogosphere as measured by unique links in the
last six months," Huffington Post is rated #4, Daily KOS is rated #11,
and Newsbusters is rated #52 out of 100."

Isn't that kinda like saying Ron Paul is the winner of every Republican debate because he always wins the text message vote?

 

"If you ain't first, you're last!"

Considering who writes for Huffington I'm not surprised with the high blog count. Being in the top 100 in the blogiverse is the trick, for that matter the top 1,000.

Blog recognition is akin to a person voting for the name that pops out at them inside the voting booth, or if a States SAT's are lower the people of the state are stupid; which would be true if ALL states were equal (Some states still require every graduate to take the SAT whether they plan on attending college or not). 

Ratings are a completely different thing. Unlike CNN vs FOX the internet is wide open, subject to multiple hits where nearly anything counts from a short blurb to a hack thesis. Also TV depends on the local cable provider, some don't offer Fox or only with their premium package. But, Fox is still smashing CNN  

I do not know if high

I do not know if high ratings = moral superiority. I would consider that, in the news industry high ratings = people trust your news more = higher advertisinng revenue = more profit. Let's face it, high ratings is the lifeblood.

 

On the surface, that may

On the surface, that may seem a a fair comparison, but it is, in fact based on faulty logic.

TV and cable news networks are generally competing for the same audience across different age, income, class and population demagraphics, based on generating advertising revenue. Advertising revenue is the name of the game.

Fox, in particular, while originally touted by comeptitors as "conservative" aimed, has in reality been repositioning itself for a number of years to appeal to the broadest spectrum of audience.

Interestingly, MSNBC seems to have taken a very unusual business decision not to compete for the widest and broadest audience, but has instead committed itself to a niche market strategy.

This may succeed, but seems doomed to failure as it breaks the tenets of succesful national TV marketing, and seems to be based on the "Community TV" model.

Most political "Blogs", on the other hand are not competing for the same audience. They are, in fact, self-selecting. That is: they have a political viewpoint that is aimed at a specific audience.

Check out my exclusive edit of BBC News America's interview with Mrs Clinton: It's news to me!