Believe it or not, "climate change" and the "perilous state of the polar bear" is being used to justify a global giant’s campaign to help market an upcoming movie.
Coca-Cola is among the many corporations that is participating in a promotional partnership with Time Warner to market the upcoming movie 'The Golden Compass,' which is based on the first of Philip Pullman's 'God-killing' trilogy of novels, 'His Dark Materials.'
Author Rick Kephart wrote Coca-Cola, telling them that group of villians in the novels is called 'The Magisterium,' which is the name of the Catholic Church's teaching authority. The response Kephart received from Coca-Cola tried to change the subject to the "hot topics" of climate change and polar bears, of all things.
"The Golden Compass movie is a story about friendship, love, loyalty, tolerance, courage and responsibility. This movie also provides an opportunity for Coca-Cola to help raise awareness about climate change and the perilous state of the polar bear.
"We do not believe that this fantasy movie is an attack on any religion. We would never support a film that intentionally antagonized or condemned any faith."
The polar bear is one of the mascots of Coca-Cola's Christmas marketing, and a polar bear is one of the main characters in 'His Dark Materials.'
It goes to show that subject of "climate change" has even entered the realms of the culture wars and marketing.
[h/t to Thomas Peters of the American Papist blog]
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So shifting the focus from
December 3, 2007 - 13:46 ET by taterSo shifting the focus from the atheist tones of the movie to the religion of global warming...got it.
Do you realize how much it costs to run for office? More than any honest man could afford. -Montgomery Burns
The synopsis for this movie
December 3, 2007 - 14:05 ET by pwozThe synopsis for this movie is "A 12-year-old girl tries to rescue a kidnapped friend and winds up on an epic quest to save her world," so where is every religious person in such an uproar?
Basing your view of the
December 3, 2007 - 14:11 ET by Matthew BalanBasing your view of the movie on its plot synopsis? Talk about one-dimensional.
No, I'm just saying that
December 3, 2007 - 14:16 ET by pwozNo, I'm just saying that from reading that and seeing the movie previews, I don't see why the outrage. I don't know much about the author of the original books, so maybe the outrage is because it's a movie based on his works.. as I'm writing this I checked wikipedia (not the best source of info, but I was curious) and it said part of the controversy is: "Several key themes of the novels, the rejection of organized religion
and the abuse of power in a fictionalized Catholic Church, are to be
diluted in the adaptation."
The Catholic Church never abused it's power? Maybe not recently, but in it's history, there are plenty of examples.. and I'm Catholic!.. well by birth..
I don't know much about the
December 3, 2007 - 18:47 ET by balboaI don't know much about the author of the original books,
And you wouldn't, if not for this faux controversy.
Here ya go,
December 3, 2007 - 15:56 ET by NBFHere ya go, pwoz:
http://tinyurl.com/2v5jl7
I saw an add a few days ago
December 3, 2007 - 19:38 ET by Conservative in the ArtsI saw an add a few days ago for E-surance. Ya know that stupid cartoon super-spy woman.....well, in this one all it talks about is how bad your car's emissions are. Even to the point of having big monsters comming out of your car's tailpipe.
Car insurance company telling me how bad my car is for the enviroment?
CitA... I too have seen
December 3, 2007 - 19:41 ET by bigtimerCitA...
I too have seen those...they would be one of the last people I went to for my insurance just because of those leftist ads...they instantly burn me up.
I have read all three books
December 3, 2007 - 21:56 ET by jay_1975Regardless of Pullman's personal beliefs, in the books there are Angels that fight for good and the renegade Angels who fought against God in the books. The main characters join with the Angels loyal to God. I am a firm believer in God and the teachings of Jesus and I was not offended in any way by these books. The books are a fantasy story of multiple universes and the fight for freedom from persecution. The Magistrate runs their particular world by what they believe is the will of the Authority (their term for God) while the opponents of the Magistrate feel that they have twisted the word of God for their own ends. If you do not enjoy the story, fine, eye of the beholder and all of that jazz. If you enjoyed the story, that is fine as well. Too much uproar over this. There is more being said about this work of fiction as opposed to "Redacted". In the end nothing changes. Either people will go see it or they won't. I, personally, will not allow myself to be influenced by a documentary let alone a fantasy film full of CGI characters.
It is incredible that of
December 4, 2007 - 00:31 ET by jdhawkIt is incredible that of all the companies on the planet, Coca-Cola would come out preaching about the "perils" of global warming. If one were to take a gander at land fills across the planet, you would likely find the single biggest polluter is Coca-Cola's beverage bottles and cans.
Meanwhile, their ads coupling polar bears with penguins is just ingnorant. Polar bears and penguins live on opposite poles of our planet. And, polar bears do not have a plight. They are thriving like never before.
I have a better idea, Coca-Cola. Voluntarily, take your mainstay product off the market. It is horrible for people. A regular 8 oz. Coke contains the equivalent of 10 teaspoons of sugar not to mention the caffeine content.
Their product is also
December 8, 2007 - 13:01 ET by BDavisTheir product is also carbonated!
Too bad the movie looks gay
December 4, 2007 - 04:09 ET by PopularTechSeriously who wants to see some 12-year old girl and some polar bears save the world? This movie looked idiotic and gay from the start, anything with witches usually is, even if Nicole Kidman is nice to look at. I doubt this is going to do much for LOTR fans. I think you will find them going out to see Beowulf instead.
The Anti "Man-Made" Global Warming Resource
My 13yr old just saw
December 4, 2007 - 04:23 ET by mastersofdeceitMy 13yr old just saw Beowulf. This one probably not. Doesn't know anything about this, just said "looks dumb" Smart kid!(14 in Feb)