The hiring of Howard Wolfson as a political contributor to Fox News has resulted in the ritual outrage from blue blogs and Fox haters. When they aren't smearing Wolfson ("sell-out", "right-wing Zionist", etc) the alternate tactic is used: diminish Fox by lying about its influence and reach.
The preferred method for doing so is to marginalize the Fox audience. It's something you've read repeatedly: Fox viewers are "a devout congregation of true believers, incapable of critical thought". They are overwhelmingly Republican and "will not vote for Democrats".
What do all these hyperbolic squeals have in common? They all reference the same single "source", as does this one whipped up by the Daily Kos today, fulminating over Wolfson "whoring" himself:
Democrats can pretend that there are "independents" watching Fox News, but the data is clear -- it is the most reliably Republican outlet in the nation.The magic bullet that all these Fox haters rely on, their rosetta stone of "clear data", comes from Mark Mellman, John Kerry flack, who was at the time pushing for the famed boycott of Democratic debates on Fox:
In our 2004 polling with Media Vote, using Nielsen diaries, we found that Fox News viewers supported George Bush over John Kerry by 88 percent to 7 percent.There are literally thousands of references to this "survey" in the Fox haters echo chamber, an astonishing number considering that as far as we can tell nobody has ever seen it. Every link we looked at eventually traced back to nothing more than Mellman's undocumented characterization in an opinion column.
What kind of polling relies on manipulating Nielsen data for its findings? Where has this "survey" been published? Is its methodology public? Have you ever seen a presidential poll from Media Vote? No matter. A four-year-old comment from a John Kerry operative is the definitive word on polling. It's "reality", according to Markos.
Now, what the blue blogs won't tell you. In 2007, Politico reported that an actual study (not mere fiddling with Nielsen diaries) from MediaMark found otherwise:
In fact, according to a study by Mediamark Research, only 38 percent of Fox News viewers self-identified as conservative. In terms of sheer numbers, that means the non-conservative audience for Fox tops CNN’s total viewership.The Fox haters never mention this survey. Maybe it's too recent. Who wants findings from 2007 when you can have Mellman's unsupported claims from 2004?
To be fair, we don't have much detail about the MediaMark survey either. Luckily, there is an unimpeachable source that is universally recognized as legitimate. The Project for Excellence in Journalism issues its State of the Media report every year. In connection with the PEW Center they conduct scienctific surveys of news audiences using recognized methodology. Did their 2008 report find that the Fox audience is just a herd of "true believers" who are "overwhelmingly Republican"? Not exactly:
The largest share of its audience – 38% -- were Republicans, followed by Democrats (31%) and independents (22%).Interesting. That 38% figure tracks exactly with the MediaMark study. And at 53%, more Democrats and Independents watch Fox than do Republicans.
In Q2, 2008 Fox News Channel averaged 1,585,000 viewers. CNN: 961,000, MSNBC: 685,000. So according to the PEW survey, how many of these are Democrats? Numbers don't lie:
- FNC (31% Democratic): 491,350 Dem viewers
- CNN (45% Democratic): 432,450 Dem viewers
- MSNBC (48% Democratic): 328,800 Dem viewers
Yes, it's true. More Democrats watch Fox News Channel than either CNN or MSNBC. And the Kossacks, blue blogs, and Fox haters who try to tell you otherwise are just plain wrong.
—Mark Koldys is a writer and former prosecuting attorney who blogs about cable news at johnny dollar's place.


















Editor at Large
Comments Policy
perhaps the left should
July 9, 2008 - 11:53 ET by athoughtor2perhaps the left should realize that when there is only 1 channel on TV that actually makes a attempt at showing both sides of the debate, that it will attract republicans to it. or heaven forbid democrates that will actually listen to the other side of the debate.
Mark - Great Number Crunching
July 9, 2008 - 14:16 ET by zeestephenThanks for doing the math on Fox viewers.
Very interesting result.
Here's another political math problem I've always wondered about.
What is the per capita tax revenue generated by each political party?
That number would help define a lot of legislation.
If "Proposed Law XYZ" costs Republicans twice as much as it costs Democrats, that would completely neutralize the Leftside argument that some people do not pay their fair share.
"Fox viewers are 'a devout
July 9, 2008 - 12:18 ET by ForeverOnTheRight"Fox viewers are 'a devout congregation of true believers, incapable of critical thought'." So this is what far left liberals think of Fox viewers eh, well this is just arrogant lies. Both Dems and Repubs are capable of critical thinking. The difference is the principles and world views that guide the critical thinking.
pot say hello to kettle.
July 9, 2008 - 12:45 ET by athoughtor2pot say hello to kettle. look what happened to Liberman. he goes against the left on the war and they abandon him like the titanic
Nielsen diaries
July 9, 2008 - 14:32 ET by nkviking75A couple of questions on Nielsen diaries:
1) Do they ask political questions when they send their diaries?
2) Are individual diaries ever released to anyone, let alone a political campaign?
If anyone out there knows, I'd love to have these questions answered.
When you put the clowns in charge, don't be surprised when a circus breaks out.
Well
July 9, 2008 - 16:27 ET by well99I am a independent and watch Fox News.I get tired of the MSM lying all the time.As I have stated before.There is this thing called the internet which is handy for verification of facts.Despite Googles best efforts to hide information.
Fox...
July 9, 2008 - 19:27 ET by ImAllRightI used to love Fox News before they became repetitive and a mouth piece for the adminastrtation of which no TRUE conservative could continue to admire.
Lets be real here people, Fox is for us and by us. Democrats don't watch and every Democrat or Liberal that I know can't stand them and they aren't the lefty Kos loons that none of us can stand.
You can spin th numbers however you want, but its just a fact that Fox is a neo conservative network, and there's nothing wrong with that. They balance out the other cable news outlets for sure and to a degree the main broadcast networks as well.
I think if they would drop the "fair and balanced" line that all of the BS would go away...and bring me back to watching them ;)
IAR.... Neoconservative...
July 9, 2008 - 19:46 ET by bigtimerIAR....
Neoconservative....Btw...what is your definition of neoconservative and who are you talking about for example...I know of one for sure that is what I call a neoconservative...what say you?
Are you kidding...
ROFL!
Btw...where you get your info is beyond me, but leftists do watch Fox, plenty of them.
"America isn't the problem...America is the solution." ~ Rush Limbaugh
This topic...
July 9, 2008 - 20:23 ET by ImAllRightAiles at this point would be a part of that label. He's moved away from his more traditional conservative views to a newer approach to the movement. Neo.
Once again, the only lefty pals of mine that watch Fox are the ones that watch to make fun of it. No lefty watches it for serious news value, they all go to MSNBC for the laughs that they peddle of as honest news.
I'm just trying to be real here, let's not lie to ourselves.
BTW... a neoconservative to me is someone like Hannity or Kristol. They aren't true consrvatives and while I agree with them more than I do disagree with them, I find it hard to watch them based on their stances on issues mainly dealing with foreign policy. I don't feel that we can police the world, nor is it our responsibility and this is where I tend to agree with Ron Paul and ...sigh... most libs that say that our presence in foreign lands is a chief reason of the hatred against us. Time to close the borders and isolate for awhile while rebuilding the mess of the last few years. America first, everywhere else not even a distant second. =)
IAR... I agree with you
July 9, 2008 - 20:41 ET by bigtimerIAR...
I agree with you on what we seem to think a neoconservative is through our eyes, although I am not going to include Hannity in that column, although I do not agree with him all the time, a neoconservative to me is someone who used to be a democrat for years and years and turned over a new leaf, saw the light so to say and went to the right side of the aisle, Kristol definitely fits that category, there are others but can't think of them at the moment...nevertheless, as far as I am concerned, I have watched Fox from the beginning, I have seen it go more and more left, plus tabloid, I watch very little of it compared to what I used to...I have been very disappointed to the leftward swing I have seen...so I pick and choose what shows I watch, aldo depending on subject they are covering and the guests.
"America isn't the problem...America is the solution." ~ Rush Limbaugh
Neoconservative
July 9, 2008 - 22:53 ET by adamI am wondering why the term "neoconservative" is tossed around like as though it's a terrible thing. I agree with the above post that a "neo-con" is someone who has had an epiphany of sorts and decided that maybe they're a conservative after all. That being case I am not a "neo-con" but is that really a terrible thing? I know plenty of people who have decided that, in light of events over the last 8 years, have decided to vote democrat. What's with the absence of a "neo-dem" label? Fox News is correct to show dissenting points of view. There are way too many people who claim to be tolerant of opposing viewpoints but one mention of Fox News sends them into a tirade. I can't help but recall a Bill Moyers show where he was talking about the war in Iraq (did I say a Bill Moyers show? I meant to say that this is how the bulk of his show are). Lo and behold, both of the guests were staunch anti-Iraq war talking heads. So on one show we have three people that whole-heartedly agree with one another. That's fine if you're looking for a show to reinforce your opinion without having to actually come up with your own thoughts. I will admit, after a decade of watching Fox News I can say that I have heard liberal standpoints that actually ring true. As rare as that may be, I prefer to hear both sides and decide for myself. That's where Fox News gets off by saying "We report, YOU decide" whereas Bill Moyers says "We decide, you sit your ass down and deal with it"
adam... I
July 9, 2008 - 23:14 ET by bigtimeradam...
I agree...
Btw...I wasn't putting neoconservative down either...and I agree, funny there is no phrase for the opposite...I also agree with agreeing with libs now and then, although it is far and few between...Juan Williams would be a good example for me...although I can't remember what the heck it was I agreed with...lol.
Most of all...I agree with "We Report...You Decide"....
"America isn't the problem...America is the solution." ~ Rush Limbaugh
harry flashman
July 10, 2008 - 02:31 ET by harry flashmanI'm a paleo-conservative - Ancient, prehistoric, old, early, primitive.
The early Latins that later became the Romans once had all their women and children kidnapped by another tribe. The ransom the other tribe was demanding was that the Latins give up their land.
The Latins thought and answered - You keep the woman and children - we can get more but, we can't get more land.
Paleos after my own heart. Patriotism comes from the Latin word "patria" but I gurantee that what "patria" meant to those ancient Romans we wouldn't understand today. Of course, the Romans lasted from the mid 7nth century BC to the fifth century AD or, if you count the Roman's extension in the Eastern Empire, Constantinope, Byzantium etc, till the 15th century AD.
We're 232 years into it - they went ten times that.
Yep, paleo.
true that bigtimer
July 10, 2008 - 02:20 ET by JWFIn order to be neo (new) something, you had to be an old something else.
ImAllRight, Welcome to NewsBusters.
July 9, 2008 - 23:23 ET by R D HelmAnd you are correct, as George W. Bush is certainly no conservative, neo or otherwise.
Not even close.
The truth is insensitive. - Neal Boortz
no true scotsman
July 10, 2008 - 02:16 ET by JWFno true scotsman will watch fox news and eat porridge.
I got it I believe I got it I think
July 10, 2008 - 02:23 ET by JWFI am a sheeple for watching fox news.
But all these complainers all reference the same daily kos webpage and they are free minds?