Barnes & Noble: Obama Book in Response to God Bio Search Was 'Error'

Photo of Mark Finkelstein.

It was all just an "error" that's since been "fine-tuned." So says Barnes & Noble [B&N] now about the way its search engine was prominently returning Barack Obama's "Audacity of Hope" in response to search requests for "God: A Biography." We wrote about the matter here last Thursday.

Today, reader Dan H. wrote to tell us about an interesting exchange of emails he had with B&N regarding the situation. According to Dan, after reading our NewsBusters article, he emailed B&N to express his displeasure, and received what to all appearances was a form letter focusing on freedom of expression, rather than the substance of the complaint.

Dan wrote back to B&N:

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Please re-read what I wrote. You are missing everything I said. Your response has nothing to do with what I wrote. Nothing. I am not asking for censorship in any way, shape or form. I am not talking about diversity of culture nor am I speaking of or against individual lifestyles or philosophies. Your answer sounds like you got it out of a big, thick book of answers based upon generic request.

I mentioned a specific problem/issue. You never once addressed it in your answer. Not once. That is an insult to me and makes me wonder if you even read my letter. In fact, your response was so off of the mark and lame, I wonder if you, along with the programmer who decided Obama should be listed with God, should have the jobs you have. Don't insult me or yourself by writing from a stock portfolio of responses. In fact, you don't even have to agree with me. I am perfectly ok with that. Just address what I have written, as a real human being, and respond with thought, as a real human being.

There is no way anyone in your organization can look me in the eye and tell me the the search results for the aforementioned search term, matches with the book by Mr. Obama. No way.

Regards but insulted,

Dan H.

To Dan's surprise, B&N replied to his follow-up, with this message [emphasis added]:

Dear Dan,

Thank you for your feedback regarding the results you received when searching for "God: the Biography" on our website.

We have fine tuned our search engine and have corrected this error.
We truly value your patronage and your online shopping experience is extremely important to us.

Visit www.bn.com and click on the options that appear in the upper right-hand corner to view information about your order.

We look forward to your next visit.

Sincerely,

Deborah

Customer Service Representative
BarnesandNoble.com
http://www.bn.com/

So there you have it. But was this truly an "error," a glitch in the algorithm that simply needed to be "fine-tuned"? Or was it an "error" on the part of B&N employees—who let their politics intrude on their business? We might never know, unless a B&N insider is willing to speak out. But Rush Limbaugh has an evidence-backed opinion on the matter. Commenting on the matter last week, Rush said [audio here]:

That is not an accident. I know these people at Barnes & Noble. I've had many run-ins with them on the golf course. Bunch of huge, left-wing leftists. Absolutely right.

—Mark Finkelstein is a NewsBusters contributing editor and host of Right Angle. Contact him at mark@gunhill.net.


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Mulder! Scully! Something's

Mulder! Scully! Something's afoot at the BN.com search engine!

Bal, I agree with you on

Bal, I agree with you on this one. This might be a bit overblown. They did it, they were caught. They made the change.  I would be surprised if it happened again, given the vigilence of which they are now aware.  The kid who wrote the macro (probably not even an algorithm) most likely got the ass-chewing of his short 23 year life before being sent back to his work station.  In spite of the leftward tilt in the publishing and book distribution world, they are still in a market driven business and nothing is served by alienating half their customers, or by picking this particular scab. 

BTW, I was never big on the X-files, but I still thought the reference was funny.

yes just by completely

yes just by completely random and erroneous coincidence the word "God" sent you to Obama's book...

bridge for sale, Brooklyn, New York - fixer upper opportunity, great location 

Oh, I think it was

Oh, I think it was deliberate, I just don't think it was a policy decision. Hey, just one man's speculation. 

As a teacher, sometimes you just roll your eyes when the child says "the dog ate my homework," because you just don't want to be bothered with a full-blown interagation in front of the rest of the class.  Give the zero, or give him lunch time detention so he can hand in the assignement.   

Pesky, I agree with

Pesky, I agree with everything you've written (right down to never really liking X-Files). Even industries that are generally considered leftist rely on profits, customer relations, and the pretext of bland , uncontroversial corporate image. While some members of these industries are dumb and/or idealistic enough to bite the hand that feeds them, most of them, I think, know that their first allegiance is to their stockholders.

And, on the outside chance that the decision to write the algorithm as such came from the top brass, well, that can only be seen as stupid, juvenile, shortsighted....and completely their right, if that's what they want to do.

As for Dan's letter, I think there are plenty of corporations doing much worse stuff than this who are more worthy of pissed-off-consumer letters, but I suppose if the shoe were on the other foot and it was a Republican candidate I disdained whom B&N was doing this to, I'd make a stink too.

Il y a la merde quel remort produit quand il a mange trop stupidite.

 

In my first email to B&N...

...I told them specifically that I would feel the same if ANY candidate came up regarding that search. It appeared to me to be blatant and inappropriate.

And I agree that there are corps doing worse stuff. However, I think that the good guys - conservatives - at least scored a point today.

Dan

 

Dear Libs,

Normally I don't root for the disease. But in your case I am willing to make and exception.

It's definitely something

It's definitely something they should be called out on. They of course have any number of semi-plausible recourses:

1. "Some low-level tech was messing around and has been severely reprimanded."

2. "We did it as a joke to mock the sense that Obama is practically God, as promulgated in the media" (wouldn't recommend that one).

3. "Yes, we as a corporation are endorsing Obama, and this was our way of demonstrating that" (also not very smart).

4. "What do you mean? Obama is God" (definitely not recommended!).

Anyway, well done Dan. Also, what is your tagline referring to?

Il y a la merde quel remort produit quand il a mange trop stupidite.

 

See now these two posts were relevant

and appropriate and didn't insult conservatives and I'm not causing any trouble here. I'll even say - nice posts Jason. I know it doesn't mean anything since your mad at me, but still, I'm saying it anyway. I'm not that petty as to just pick on something for no good reason.

Thanks Dee. Though to be

Thanks Dee.

Though to be fair, my Rush quote was not really irrelevant (it was an assessment of quoted material from Mark's story) though perhaps a bit flippant. And I did not mean it as an insult to conservatives any more than a poke at Olbermann should be construed as a slap at me or my liberalism per se, because I do not presume to be represented by - nor my ideology invested in - people like Limbaugh and Olbermann.

Il y a la merde quel remort produit quand il a mange trop stupidite.

 

Sure, just an error

Sure it was ... and how did the 'error' get there in the first place? Lousy software, probably using windows. Hey no slam against windows, but it's known to be error prone.

"Huge, left-wing

"Huge, left-wing leftists."

Another elegant bon mot from Rush Limbaugh.

Il y a la merde quel remort produit quand il a mange trop stupidite.

 

He apparently has you

He apparently has you listening, Hawking.

Hey, JasonC, Rush KNOWS

Hey, JasonC, Rush KNOWS these people! Don't dare question Rush!

Rush knows more than Jason and Balboa about it

but don't dare question Jason or Balboa! They know everything.

If you were playing

If you were playing volleyball, Dee, your post would have been a powerful spike. :-)

“There are no easy answers' but there are simple answers. We must have the courage to do what we know is morally right.” - Ronald Reagan (1964 Republican Convention)

Thanks NBB

I've always loved volleyball but was usually the setter. These guys leave themselves so open and lob such weak arguments that you can't help but take the shot.

What 'argument' was that

What 'argument' was that again, Dee? Refresh my memory.

Don't hurt yourself with the self-back-patting there.  Besides, your argumentation against me usually has all the finesse of whack-a-mole, not volleyball. 

Il y a la merde quel remort produit quand il a mange trop stupidite.

 

The "argument" came from balboa

yours was just a snarky snobbish comment as is this one. I won't go on about it though because you are obviously in a fragile state.

But just as a little reference thingy - please don't be mad at me, but volleyballs don't have finesse and a spiked one would be comparable to a whack-a-mole in that the thing being whacked doesn't have much of a chance against the blunt force.

Don't worry Jason I know you are very smart, smarter than all of us. You even know a Foreign language by golly. This was just a slight little mistake that anyone could make.

Well, as long as you know

Well, as long as you know it...

And volleyball can be a very elegant game indeed. Brute force is but one factor, along with precision, timing, geometric thinking, teamwork, etc. Whack-a-mole just involves a slack-jawed troglodyte at the county fair hitting anything that moves while stuffing his face with elephant ears. Big difference.

Il y a la merde quel remort produit quand il a mange trop stupidite.

 

Oh - so I'm the slack-jawed troglodyte

got cha! Buy Golly, like I said you sure are one smart fella. I should just grab my washboard and leave the politicin to ya gentlemen.

But still if I may be so bold your smartness, the reference was to a spike specifically - but that's okay - I got your meanin- when a gentleman such as yourself makes a snarky comment it's finesse. When a slack-jawed troglodyte like myself makes a snarky comment it's crude and vulgar and just inappropriate.

I think there was some newsbusters article about the whole troglodyte thingy maybe you should comment on it. I'm sure some more gentlemanly advice could always be useful.

To be perfectly honest, I

To be perfectly honest, I forgot that I was using the whack-a-mole thing as an analogy for your argument style, and became consumed with the task of finding a whipcrack-witty way of illustrating the (literal) difference between it and volleyball. So no, I actually didn't mean to insult you as badly as I now realize that I did with that post. I apologize.

See, I ain't that smart. And I'd never look down on a washboard player, I love bluegrass.

Il y a la merde quel remort produit quand il a mange trop stupidite.

 

This cracked me up Jason

you have to admit though, that you were trying to be whipcrack-witty because I was and your overreaction to my original post was a little severe.

It's very hard not to like you, I do have to admit. I wouldn't be surprised if our musical tastes were similar also.

you were trying to be

you were trying to be whipcrack-witty because I was

Oh now you're just trying to provoke me! I'd try a comeback, but I'd probably mess it up (again) and wind up insulting you horribly (again).

And yeah, seriously, I don't know how I have such ideological and personal antagonism with someone who likes David Lynch as much as me.

Il y a la merde quel remort produit quand il a mange trop stupidite.

 

Or Guillermo Del Toro

I'm thrilled that he'll be taking on The Hobbit.

Yeah, but we were playing

Yeah, but we were playing backgammon, so...

Know everything about what?

Know everything about what? Don't get your blood pressure up, Dee; the
entire scope of my basically irrelevant comment was to poke a little
fun at the obvious redundancy of the phrase "left-wing leftists," not to debate Limbaugh's wholly unbiased opinion of Barnes & Noble and other outlets of pinko-commie-America-hatred.
Though I'm sure you can find a way to bait me into an all-afternoon
quagmire about my rudeness, my selective criticism, and my hostility
toward Warner Todd Huston.

You, meanwhile, are so desperate to criticize my posts that you make a snarky comment about me and Bal claiming to know more than Limbaugh when neither of us even made a claim about anything. Welllll done.

Il y a la merde quel remort produit quand il a mange trop stupidite.

 

sorry! oops -seems like someones blood pressure is up

alright. Whoa! You sure told me about being snarky to your snarkiness. I'll take that under advisement and give it proper consideration.

Alrighty then

Nothing to see here, folks. Move along.

These are not...

...the droids you are looking for, move along.

Yeah. Count me in on the

Yeah. Count me in on the "nothing to see here" thing. I usually don't base my book purchasing practices on the political leanings of a bookseller's search engine. "Do you have the book I'm looking for about the amount of money I'm willing to spend? You do? Cool...Sold!" "I don't want your 'us or them'..."  --  The Cure

I searched for "John

I searched for "John McCain" and got this.

(Get it? He's old. Did I mention he's old?)

Not bad bal... When asked

Not bad bal...

When asked if he went to war with Iraq to derail the impeachment vote: “I don’t think any serious person would believe that any President would do such a thing." - President Clinton (Dec 1998).

He's old? Really?

Damn, and I was thinking of voting for him!

Cureboy, Do you even

Cureboy,

Do you even understand.... oh, never mind.

Exactly how did B&N "fix"

Exactly how did B&N "fix" this issue so quickly?

Search engines are complicated, lengthy pieces of code that do not easily lend themselves to speedy alterations. Changes required of complicated algorithms like search engines which correlate findings based upon detailed mathematical logic systems do not lend themselves to "flip a switch" easy solutions.  More and intensive programming is often required.

That B&N could "fix" the search engine results so easily and quickly suggests that human intervention created the problematic search results in the first place.   

The only saving grace for B&N is that Obama's book did not show up prominently when querying solely on the word "God".  If that had been so, or some similar search result, then I would wholeheartedly believe someone entered data into B&N's computer system to purposefully cause the search result.

I do, however, have no doubt that B&N's corporate culture is in the tank for Obama.  My local B&N is populated by staff and customers heavily intoxicated on Obama messiah musk.

To quote 30 Rock Lefty Tina Fey - "Blerg!"

Error???

Error????.....ya, right.....sure..... 

"If a man does his best, what else is there"?

General George S. Patton Jr.

Much like Google's "paid search resutlts"?

For those who are not aware...The first three results from any given Google search are advertisements that have paid very good money to be listed at the top of a variety of key word searches. Sounds to me like B&N took a page out of Googles book and simply had the Obama book show up on a whole slew of key word searches. Newsbusters just happened to stumble accross one of them.

 

The day that "politician" became a career choice is the day we started losing the Republic. Let's get it back! Alan Keyes '08.

You're joking, right? Did

You're joking, right? Did you see the search engine results page that I reproduced at the original item? This was NOT a sponsored result. For that matter, if it was, why wouldn't B&N have mentioned that in its response to Dan, instead of acknowledging an "error"?

Not Joking

Maybe not sponsored by Obama, but sponsored by a campaign supporter in Barnes and Noble. Since your search resulted in an exact match, it is logical to assume that any keyword "sponsored" links would show up after.

I wonder if you had simply searched for "GOD" if the Obama book would not have shown up as the first link?

 

The day that "politician" became a career choice is the day we started losing the Republic. Let's get it back! Alan Keyes '08.

In my experience (admittedly

In my experience (admittedly limited), sponsored links are identified as such. This one wasn't.

Dan H. rocks!

On behalf of the conservative world - you da man Dan H.

»→ Ye of little faith

Thus saith Obama the messiah;

"Know ye not I am able to peform great works in mine own name to amaze and confound the wicked?  Many miracles have I performed while in your midst and still ye are not mine own disciples."

  • LYDSEXICS UNTIE

I just have to Commend Dan H - what an excellent letter

and follow up. More of us need to do what he does. This was great. I'm glad you are out there Dan H.

Thanks to Mark also for sharing it and doing the original story and follow up also. I'm sure it's Mark's attention to the story that led to the change.

Score one for the good guys thanks to Mark, Dan and Rush and who ever the first guy (sorry I forgot) who told Mark about the problem.

Thanks but...

Again, Thank you. I am just trying to do my small part.

Now if we can get AlGore to view all of these:

http://youtube.com/r...

:-)

 

 

Dear Libs,

Normally I don't root for the disease. But in your case I am willing to make and exception.

,,,,not really but thanks

NewsBusters and its community are the ones who rock. But thank you!

 

Dan

 

Dear Libs,

Normally I don't root for the disease. But in your case I am willing to make and exception.

exactly...

the best description I've read about this website: "They are like retarded people who keep hitting the same button." wonkette, June 16, 2008.

To what are you saying

To what are you saying "Exactly"?

Il y a la merde quel remort produit quand il a mange trop stupidite.

 

he's just trying to draw attention to his mental condition

and let us know why he can't make a cogent argument. He's excused.

It was an act of God

B & N had no control over the matter.

Must read...

Google bomb error

It may have been a google bomb like event. Seaching that have now been fixed with version 2.0

"Failure" got George W. Bush Bio at Whitehouse.gov or Michael Moore web page.

Just checked on Yahoo it still has GWB as the 5th option.

For what it's worth, I just

For what it's worth, I just used the Barnes and Noble search engine with this result:

ENTERED Placement of Barack Obama's Book

government 3rd

America 5th

American 2nd

 

"You're entitled to your own opinion, but not your own facts"