On the heels of accusations that the media exploited the death of 2006 Kentucky Derby winner Barbaro, now there are cries that NBC didn't spend enough time on Eight Belles' death. After her second-place finish in Saturday's Derby, the three-year-old filly snapped both ankles and was euthanized by a vet on the track.
Ruth Hochberger is one of the voices criticizing NBC for their “abysmal” coverage, but her May 4 Huffington Post article misrepresented the broadcast, claiming there was a “complete failure to tell the story.” She scolded NBC because, “Its nearly three hours of coverage of yesterday's Kentucky Derby just about completely ignored the news. “
Since Eight Belles' death was near the end of the “nearly three hours of coverage,” why is Hochberger penalizing NBC for not having a time machine and ignoring it earlier?
It didn't satisfy Hochberger that NBC refused to speculate and reported only when they knew the facts. She seemed to want the wall-to-wall guesswork reporting one finds with the “baby stuck in a well” crisis journalism where a network trains the camera on “breaking news” and continuously chatters about what might be happening, regardless of how much they know (all bold mine):
The news here (and Bob Costas used to fancy himself a journalist) was the dead filly. How did this happen? Could the jockey have done anything? Were there any signs in the horse's prior medical history that could have foretold this? How often does something like this happen? How did they euthanize the horse? Is this a no-brainer decision, or is there some specialist somewhere that would have made a stab at saving this horse?
I -- and I'm sure millions of others watching -- was curious. I wanted answers. And I got none.
Well then, she simply wasn't paying attention. I too was watching, and but I heard the NBC team explain the basic facts. Unlike Hochberger, I realized that those involved with Eight Belles were a little busy. Did she expect NBC Sports' mounted reporter Donna Brothers to badger the jockey for answers instead of loaning him her horse so he could notify trainer Larry Jones that Eight Belle had been put down? Did she expect Costas to stalk the vet until he showed the needle that was used or interrupt the award ceremony so he could ask Big Brown's owners what it feels like to win that way?
I'm sure that if NBC had shown Eight Belles struggling on the track and eventually dying, PETA and some in the media would have said that NBC had violated the filly's dignity, wth articles and TV segments asking if NBC went too far.
Hochberger sensed a conspiracy. NBC's “blackout” was because they didn't want to ruin the “'fun' Derby Day,” stating, “It cannot afford to send its viewer home, thinking that horses actually die in the Derby.”
Did she not see any of NBC's stories about Barbaro? That year's round-the-clock reporting conveyed the danger. This year, to boost viewers, NBC added an award-show style celebrity red carpet. If they were only concerned with ratings, they would have turned Eight Belles' death into the next sensationalized story of the week and hyped the next two races in the Triple Crown.
So, a major news network basically pretends there is no dead horse on the track, wasting a totally teachable moment, refusing to answer the myriad questions that occurred to at least this viewer.
NBC's performance was abysmal. Chet Huntley, David Brinkley and John Chancellor must be spinning in their graves. Bob Costas should be mortified. And what are we, the viewers, to do to make sure we get the story of the next elephant in the room?
Again, NBC reported Eight Belles' status as soon as NBC was definitively told what had happened. Just what was NBC supposed to teach, and were they supposed to ignore the Derby winner to do it? Not every tragedy should be turned into one of those “The More You Know” public service announcements.
NBC wasn't biased or deficient in their coverage; they got it right. Hochberger didn't.
**Photo credit: USA Today
Lynn contributes to NewsBusters. Email her with tips or even complaints at tvisgoodforyou2-at-yahoo-dot-com.















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Questions that should have been asked:
May 5, 2008 - 15:29 ET by YahooWatcherWas climate change somehow involved?
Could the Bush administration's war spending have been better put to use in equine research?
Will there be grief counselors available at schools nationwide on Monday so students can share their thoughts on Eight Belles?
Yes, of course,
May 5, 2008 - 16:39 ET by DEVILDOCMOMthe cause was Bush and global warming...nbc certainly did not cover the issue properly.
I'm an animal lover, but I'm
May 5, 2008 - 15:46 ET by Chris NormanI'm an animal lover, but I'm always exasperated by the media, who seem to give more coverage and seem to care more about the death of an animal than it does about most people who get killed - unless those people are celebrities. I suppose, as a celebrity, this horse qualifies in not one, but two categories...
a horse dies
May 5, 2008 - 15:38 ET by candanceMeanwhile, Al Qaeda takes lives in Iraq, Tibetan monks face extinction by China's regime, Christians are being burned to death in India, and the UN's efforts have done very little to bring hope to Darfur.
But OMG a horse died in Kentucky.
Not to make light of Eight Belles' suffering, but I've never heard HuffPo call for such measures when dealing with a human.
The reason seems clear
May 5, 2008 - 22:21 ET by BobAnthonyIt's because HuffPo may as well be in bed with PETA, who has called for a suspension of the jockey who rode Eight Belles.
But remember dear friends and gentle hearts...
PETA KILLS ANIMALS
www.petakillsanimals...
"wasting a totally
May 5, 2008 - 15:41 ET by FreakyBoy"wasting a totally teachable moment".
It was a horse race. A horse was injured and put down. Happens all the time. Sad, but part of the risk. That's what I taught my ten year old daughter as we watched on Saturday.
She understood.
I'm sure that's what you mean by "a totally teachable moment", right?
wasting a totally teachable
May 5, 2008 - 16:25 ET by USA4freedomwasting a totally teachable moment??
How many teachable moments come when babies are kill wholesale, by the ten of thousands??
I find it amazing how the left thinks.. kill a horse?? murder! kill a baby, a right!!
Ronald Reagan, 1962: I did not leave the Democratic party, the party left me.
Insert: your name, 2008, and the Republican party.
Romney / Jendil 2012 (if,we survive)
Eight Belles
May 5, 2008 - 16:40 ET by easygoerThat filly ran a big race.
Since Eight Belles' death
May 5, 2008 - 16:50 ET by Roger the ShrubberSince Eight Belles' death was near the end of the “nearly three hours of coverage,” why is Hochberger penalizing NBC for not having a time machine and ignoring it earlier?
Karl Rove could have...
NBC showed proper respect
May 5, 2008 - 16:52 ET by RightOfMostNBC's Derby producer also produced NASCAR when NBC had it (and also with ESPN in 1990s), and they did the right thing by only using a wide shot. In a bad auto racing wreck, the producers usually go very wide until they know the driver is OK, and they don't show replays of a fatal accident.
NBC did it right. PETA, being the domestic terrorist group that they are, is of course in the wrong.
Hey, Mr. McCain, real Republicans know they must fight the other side to win! Stay out of their way!
But think of how mad
May 5, 2008 - 17:05 ET by SarahAnnieBut think of how mad HuffPo would have been if NBC mentioned that Hillary bet on this horse. (I don't know if NBC mentioned it or not, but it seems that HuffPo would have a coronary if NBC had said it)
Nebraskans for War: Peace through Strength
A COUPLE OF THINGS...
May 6, 2008 - 05:47 ET by danybhoyI am shocked that NBC news did'nt play up the fact that Hillary supported Eight Belles & that Obama supported Big Brown. I'm shocked they did'nt compair the end result of the race with race for the Dems president pick.
I will say this, I know that Hillary picked Eight Belles because she was the only girl in the race, I get it. But I have an idea of why Obama picked Big Brown, either someone told him who the favorite was, or that he is "Big Brown". I'm assuming both.
I feel NBC sports covered this part of the story well, they did'nt go nuts, & kept us informed. I feel bad about Eight Belles, but that is a part horse racing. The Huffing & Puffington Post can piss & moan all they want about coverage of the race by NBC, but they have nothing to complain about. I am not exactly a supporter of anything NBC, but they did a good job with their coverage, & I'll just say that Bob Costas & NBC's horse racing team deserve cudos for their work.
BTW, PeTA is pissed as well, they need to find something to do.
"Some of us are wise, some of us are otherwise" Mark Levin
Almost two tragic stores at Derby
May 5, 2008 - 18:04 ET by Biff McCainAlmost every sport is dangerous. My complaint was with Big Brown's
outrider. The guy was the size of a truck and his horse looked looked
like a Clydesdale. He pulled Big Brown's head so hard, the horse bucked
off his jockey Kent Desormeaux.
http://www.youtube.c...
As a many decade owner of
May 5, 2008 - 23:52 ET by jdhawkAs a many decade owner of horses that have inevitably led to having to put a couple of them down, I applaud NBC's handling of the tragic last moments of Eight Bells.
It is without doubt that the blimp overhead was able to capture the fateful collapse of the filly and her merciful death, but NBC chose not to broadcast it.
Eight Bells was a magnificient horse that gave it her all. Its rare for a filly to race at the level of the Derby. It is even rarer that she should place in such a race.