Isn’t That Sweet?: Lucky Charms Goes Gay

Lucky Charms won’t just be at the end of the rainbow anymore. It’ll be right up in front, toeing the line for gay activists and their agenda. 

According to The Huffington Post, General Mills just announced that Lucky Charms – with little rainbow marshmallows – will be the face for a new gay pride campaign, called #LuckyToBe. 


“General Mills has come out in support of the gay community for Pride,” wrote HuffPo’s Christopher Rudolph, “and what better way to show their love than with the Lucky Charms marshmallow rainbow?” 

The new gay-agenda campaign “encourages people with Pride to tweet and post online their reasons for why they're prideful using the hashtag #LuckyToBe.” 

In fact, General Mills sent a press release to GLAAD (Gay and Lesbian Alliance Against Defamation), which made it pretty clear that GM is jumping on the gay bandwagon wholeheartedly. “We're celebrating Pride month with whimsical delight, magical charms, and two new rainbow marshmallows,” said the #LuckyToBe campaign. “If you're lucky enough to be different, we're celebrating you.” 

HuffPo’s Rudolph celebrated the new campaign by linking to it and encouraging his readers to support the movement: “Don't forget to have a second bowl of Lucky Charms before heading out to your Pride festivities this weekend!” he declared. 

General Mills’ pandering to the ever-more-popular gay crowd makes economic sense, given Rudolph’s reaction. After all, they don’t want to suffer the fate of Chick-Fil-A and get splattered with liberal media vitriol for supporting traditional marriage.

Then again, General Mills is joining a long line of big companies who have come out of the closet to play to the gays by supporting same-sex marriage, including Starbucks, Nabisco (Oreo), Macy’s, the Girl Scouts, and Target. After all, they’ve got the mass news media on their side, and that’s a pretty hefty marketing advantage. 

So maybe, to continue to “celebrate” this push in favor of all-things-gay. Lucky Charms should add L, G, B, and T shapes to the cereal mix and change it’s catchphrase from “magically delicious” to “openly gay.”