CBS ‘60 Minutes’ Fawning Look At ‘Obama’s Inner Circle’

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Steve Kroft, CBS On Sunday’s CBS ‘60 Minutes,’ anchor Steve Kroft abandoned hard-hitting journalism and instead offered a glowing profile of the Obama campaign team: "Like Obama, they were talented, laid back, and idealistic, with limited exposure on the national stage. But with the candidate's help, the team orchestrated one of the most improbable and effective campaigns in American political history." Kroft interviewed Obama advisors David Axelrod, David Plouffe, Robert Gibbs, and Anita Dunn about the campaign and later observed: "The only person missing from the brain trust was the candidate himself."

Kroft went on to describe their incredible accomplishment: "They took a little known senator with a foreign sounding name and almost no national experience and got him elected the 44th President of the United States. They did it by recruiting and investing millions of volunteers in the outcome, by raising more money than any campaign in history, and by largely ignoring the fact that their candidate happened to be a black man."

On the issue of race, Kroft later asked: "There were just so many people -- reporters, pundits, everybody -- who said that you're not going to be able to elect a black man President of the United States. It's just not going to happen right now. Obviously that had to be part of your equation in planning this campaign." When Plouffe replied: "No. Honestly, you had to take a leap of faith in the beginning that the people would get by race, and I think the number of meetings we had about race was zero." An incredulous Kroft responded: "What?"

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Continuing the racial discussion, Kroft turned to Jeremiah Wright: "You certainly must have had some meetings on it during the Jeremiah Wright affair?" Axelrod responded: "Well, the Jeremiah Wright affair was probably a pivotal moment in this whole campaign. You know, pandemonium erupted in the political community, and there was this sense that we were at a -- in crisis." Kroft observed: "The videotaped rantings of Obama's former pastor brought the issue that the campaign had long sought to avoid center stage. And it took them all by surprise."

On Wright, Axelrod admitted: "We'd all acknowledged that we should have been aware of some of, you know, these tapes were available. We didn't review all of the tapes of Jeremiah Wright as we should have. And as a result we were kind of caught flat footed on some of these tapes." However, Axelrod quickly turned to Obama’s March speech on the issue: "He said, ‘You know what? I'm going to make a speech about race and talk about Jeremiah Wright and the perspective of the -- of the larger issue.’ And he said, ‘either people will accept it or I won't be President of the United States, but at least I'll have said what I think needs to be said.’ Plouffe added: "You know, it was a moment of real leadership. At that moment, I think when he gave that race speech in Philadelphia, people saw a president."

Kroft went on to outline the success of the Obama campaign: "Obama's appeal, his message of change, and a rapidly failing economy, eventually helped mute concerns about race, and the enormity of Obama's grassroots field operation began to overwhelm the opposition...It raised more than $600 million...much of it from small contributors over the Internet; and it recruited an army of volunteers from all walks of life, young and old...Democrats, independents, and Republicans. And the campaign ventured beyond traditional Democratic strongholds into Republican territory." On that note, Axelrod bragged: "I mean, our field operations and our targeting and all of that stuff was done at a -- with a level of sophistication that exceeded anything that had been done before."

At the end of the interview, Axelrod lamented:

We believed in him and we believed in the cause, and we believed in each other. And by the end of this thing, over two years, you forge relationships, and we're like a family. I mean, the hardest thing about this is that it's ended now. I've said it's like the end of the movie 'M.A.S.H.' you know, the war's over, we're all going home. And we want to go home, but on the other hand, it's sort of a bit of melancholy because we've come to love each other and believe in each other, and we know that this will never be the same, that we went through this experience and it was a singular experience and it'll never be the same.

Here is the full transcript of the segment:

7:04PM SEGMENT:

STEVE KROFT: When Barack Obama began thinking about running for president two years ago, he turned to a small inner circle of political advisers from his 2004 Senate campaign. Like Obama, they were talented, laid back, and idealistic, with limited exposure on the national stage. But with the candidate's help, the team orchestrated one of the most improbable and effective campaigns in American political history. They took a little known senator with a foreign sounding name and almost no national experience and got him elected the 44th President of the United States. They did it by recruiting and investing millions of volunteers in the outcome, by raising more money than any campaign in history, and by largely ignoring the fact that their candidate happened to be a black man. When President-elect Obama gave his victory speech Tuesday night in Chicago's Grant Park he was quick to give credit.

BARACK OBAMA: To the best campaign team ever assembled in the history of politics, you made this happen and I am-

KROFT: Who was Obama talking about, and how did they do it? Ninety minutes after the speech ended we were sitting down with them at a Chicago hotel suite. It was 1:00 in the morning and the reality of it all was just beginning to sink in. We just left Grant Park. What are you feeling?

DAVID AXELROD: A little numb, a little tired, a little overwhelmed.

KROFT: The group included David Axelrod, Obama's chief strategist and political alter-ego; and David Plouffe, the camera shy campaign manager and field general who made it all happen.

DAVID PLOUFFE: It's been a 22-month road and a lot of twists and turns but, you know, I think he filled the station.

KROFT: There was senior aide Robert Gibbs, who was always at Obama's side, his former and future press secretary.

ROBERT GIBBS: It was fun to watch all the people come out who've been part of the campaign and-

AXELROD: Robert's our spokesman.

KROFT: When did you lose your voice?

GIBBS: Within the last few hours.

ANITA DUNN: A prerequisite for your job, Robert.

KROFT: And finally, Anita Dunn, a relative newcomer, who handled communications, research, and policy. The only person missing from the brain trust was the candidate himself. How big a role did he play in this campaign?

PLOUFFE: Well, no one had a bigger role. The great thing about our campaign was, we didn't have a lot of discussion about what our message was or what he wanted to do. From the beginning he knew exactly what he wanted to say. And it's one of the reasons we were successful. A lot of campaigns will spend hours every day wondering about how to change their message. And he was pretty clear about what he wanted to say, where he wanted to take the country. And either people would accept it or they wouldn't.

KROFT: When it began 22 months ago on a frigid day in Springfield, Illinois, almost, it seemed, on an impulse, there was no money and no real organization, only a vast untapped reservoir of disaffected voters and potential volunteers.

OBAMA: This campaign can't only be about me. It must be about us. It must be about what we can do together.

AXELROD: When we started the campaign, we met around a table like this and there were just a handful of us in the -- you know, we started with nothing. And Barack said to us, 'I want this to be a grassroots campaign. I want to re-invigorate our democracy. I want to bring more people back into our government. First of all, I think that's the only way we can win, and secondly, I think we need to rekindle some idealism that together we can get things done in this country.'

KROFT: Did any of you seriously think that he had a shot?

PLOUFFE: We thought he had a shot. I actually think we knew what big underdogs we were. And he got into this very -- in a very unusual way. Most people plan this for years. They spend a lot of time in Iowa and New Hampshire planning for it. We got into this very unconventionally.

AXELROD: We planned for days.

PLOUFFE: For days.

AXELROD: Yeah.

PLOUFFE: And in many respects that made it challenging, but I think we were better for it because we were more agile. We were not afraid to take risks. And we didn't have the stifling pressure of expectations.

AXELROD: And my fundamental concern for him wasn't whether he had the capacity, because I think he's the smartest guy that I've ever worked with or known, but it was whether he had that pathological drive to be president. You know, so often what defines presidential candidates is this need to be president to define themselves. He didn't have that. And, you know, we told him, 'You're going to have to find some way to motivate yourself,' and he did, which was what he could do as president.

KROFT: There were just so many people -- reporters, pundits, everybody -- who said that you're not going to be able to elect a black man President of the United States. It's just not going to happen right now. Obviously that had to be part of your equation in planning this campaign.

PLOUFFE: No. Honestly, you had to take a leap of faith in the beginning that the people would get by race, and I think the number of meetings we had about race was zero.

KROFT: What?

PLOUFFE: Zero. We had to believe in the beginning that he would be a strong enough candidate, that people of every background and race would be for him.

AXELROD: The only time we got involved in a discussion of race was when people asked us about it. It was a fascination of the news media. It was a fascination of the political community.

KROFT: You certainly must have had some meetings on it during the Jeremiah Wright affair.

AXELROD: Well, the Jeremiah Wright affair was probably a pivotal moment in this whole campaign. You know, pandemonium erupted in the political community, and there was this sense that we were at a -- in crisis.

JEREMIAH WRIGHT: Not God bless America, God damn America-

KROFT: The videotaped rantings of Obama's former pastor brought the issue that the campaign had long sought to avoid center stage. And it took them all by surprise.

AXELROD: We'd all acknowledged that we should have been aware of some of, you know, these tapes were available. We didn't review all of the tapes of Jeremiah Wright as we should have. And as a result we were kind of caught flat footed on some of these tapes. But the -- you know, we should have recognized that once that happened that race is such a fascination of the political community and the news media that it would take off as it did, and it did.

DUNN: That was a terrible weekend. You know, the excerpts were endlessly looped on television.

AXELROD: Yeah, and the only one who was calm-

DUNN: Was-

AXELROD: -was Obama.

DUNN: Yeah.

KROFT: The candidate called his aides and told them he wanted them to clear some time on his schedule.

AXELROD: He said, 'You know what? I'm going to make a speech about race and talk about Jeremiah Wright and the perspective of the -- of the larger issue.' And he said, 'either people will accept it or I won't be President of the United States, but at least I'll have said what I think needs to be said.'

GIBBS: There wasn't a discussion.

DUNN: No. If there had been a discussion-

GIBBS: Right.

DUNN: -we've often joked probably most of the people in the campaign would have advised against it.

OBAMA: The profound mistake of Reverend Wright's sermons is not that he spoke about racism in our society, it's that he spoke as if our society was static, as if no progress had been made, as if this country, a country that has made it possible for one of his own members to run for the highest office in the land and build a coalition of white and black, Latino, Asian, rich, poor, young and old, is still irrevocably bound to a tragic past.

PLOUFFE: You know, it was a moment of real leadership. At that moment, I think when he gave that race speech in Philadelphia, people saw a president.

KROFT: Obama's appeal, his message of change, and a rapidly failing economy, eventually helped mute concerns about race, and the enormity of Obama's grassroots field operation began to overwhelm the opposition.

UNIDENTIFIED MAN: Well, great, thanks for all your support.

KROFT: It raised more than $600 million-

UNIDENTIFIED WOMAN: Thank you so much for your support.

KROFT: -much of it from small contributors over the Internet; and it recruited an army of volunteers from all walks of life, young and old-

UNIDENTIFIED WOMAN B: I work for Obama.

KROFT: -Democrats, independents, and Republicans. And the campaign ventured beyond traditional Democratic strongholds into Republican territory.

GIBBS: We competed everywhere. There wasn't a state we didn't go to, regardless of its size, that we didn't think we could compete in, caucus states and primary states. And I think, you look at that map tonight and there are states that are blue because of the effort that we put in a long, long time ago and built a grassroots effort up starting on day one. And we were ridiculed at times for people coming out and having crowds that were excited to see our candidate. I'm pretty sure they're not ridiculing us tonight.

DUNN: We went around in June and July and people said, 'Well, what's your general election strategy?' And we laid it out, said, here are the 18 states we think are going to be battlegrounds, and Indiana and North Carolina were on there, and absolutely no one took it seriously, especially-

AXELROD: Especially the McCain campaign.

DUNN: Particularly the McCain campaign.

AXELROD: Mm-hmm.

DUNN: David's mantra for the general election was that we were going to enlarge the playing field and that we weren't going to run the same campaigns that had been run in the past where it all came down to just one state, you know, at 3 or 4 in the morning.

KROFT: How did you win in states like North Carolina and Indiana?

PLOUFFE: Well, first of all, we believed we could. I mean, I think part of it is not being afraid to venture out and try and win in what has been considered hostile territory. But we also had these volunteers, and without them, the idea of winning North Carolina and Indiana would be a bridge too far. And our campaign was the art of the possible because of these millions of people out there. You know, if we decided we wanted to go register 500,000 people in a state, we could because of them.

KROFT: And that's exactly what they did in North Carolina, where race did matter when it came to registering huge numbers of minority voters. Plouffe called it growing the electorate, and it changed the political map. In Indiana, the number of Obama field offices, staffed mostly by volunteers, outnumbered the McCain campaign 44 to none. They used Internet sites like Facebook and Twitter to engage young voters, and they canvassed neighborhoods street by street, identifying supporters and entering the information into a central database. It helped them determine who had voted early and who might need a ride to the polls on Election Day.

AXELROD: I mean, our field operations and our targeting and all of that stuff was done at a -- with a level of sophistication that exceeded anything that had been done before. And it was a marvel to watch the bells and whistles that people are kind of shaking their heads at in wonderment were a direct result of David Plouffe.

PLOUFFE: We've all worked in campaigns a lot, and volunteerism in politics is a dying thing. And to see this many people getting involved, giving $25, manning phone banks, becoming neighborhood team captains, you know, hasn't been seen in a very long time. And I hope that, that is the legacy of this campaign.

KROFT: You ran an incredibly effective and disciplined campaign, certainly one of the most effective presidential campaigns that's ever been run. There was no in-fighting, no real leaks, almost no turnover. How did you manage that? Even the Republicans were in awe.

PLOUFFE: Well, it starts with the candidate.

DUNN: Mm-hmm.

PLOUFFE: His motto is 'no drama.' That doesn't mean that we don't express opinions strongly, but that we're all a unit, and once we make a decision we stick with it, we don't re-visit it. He stays very calm, doesn't get too high, doesn't get too low, treats people well. So when the leader is setting that example, everyone follows.

AXELROD: We believed in him and we believed in the cause, and we believed in each other. And by the end of this thing, over two years, you forge relationships, and we're like a family. I mean, the hardest thing about this is that it's ended now. I've said it's like the end of the movie 'M.A.S.H.' you know, the war's over, we're all going home. And we want to go home, but on the other hand, it's sort of a bit of melancholy because we've come to love each other and believe in each other, and we know that this will never be the same, that we went through this experience and it was a singular experience and it'll never be the same.

KROFT: It may not be the same, and not all of them are going home. After our interview David Axelrod was named as senior adviser to President-elect Obama and will be joining him in the White House, along with press secretary Robert Gibbs.

—Kyle Drennen is a news analyst at the Media Research Center.


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"They took a little known

"They took a little known senator with a foreign sounding name and almost no national experience and got him elected the 44th President of the United States."

In other words, they're con men. Harold Hill would be proud.  

Where do you start? "They

Where do you start?

"They did it by .... largely ignoring the fact that their candidate happened to be a black man"

I guess the Obamamites never, ever uttered the phrase "They're all racists" even once during the campaign? And CBS never uttered the word "Black" or "African American" -- not even once?

And whenever McCain's mother or other relatives were mentioned, no one every said "White mother". Did anyone ever say "White grandmother, or mother" with respect to Obama?

Where does CBS get their news from, anyway?

___________________________________ 

If you can read this, thank a teacher. If it is in English, thank a Soldier. - My barber

And Obama's NEW "inner

And Obama's NEW "inner circle" starts with Rahm Emanuel and John Podesta.

I guess "change" was for the campaign...now he's changing "back"....to the Clinton era.  Like we need another round of that.

  Well I'm hoping that

  Well I'm hoping that some of the old Clintonites clip our new Grand Pooh-Bahs wings and leaves us some semblance of our country.

   Here's a famous scene from Planet of the Apes that really expresses how we all feel about this election.

Speaking of the Planet of the Apes

I saw a documentary about the making of the POTA. The make up jobs were so time consuming that all the actors had to stay in make up for extended periods of time. It was noticed that the actors depicting the 3 types of apes in the movie, orangutan, chimpanzee and gorilla did not mingle with one another but only associated with the "apes" they were made up as. Strange but true.

"...no civilization, no matter how rich, no matter how refined, can long survive once it loses the power to meet force with equal or superior force." - Bernard Knox

Obamian diversity

3 white men and a white woman

 

If conservatives are RIGHT, then liberals must be WRONG.

 "The only person missing

 "The only person missing from the brain trust was the candidate himself."

...and Soros; Ayers!

Why does the liberal media

Why does the liberal media still lie about comrade Obama and his campaign?

There were two major reasons why comrade Obama won the lection...

1. 98% of the media was in the tank for comrade Obama.

2. We had a weak candidate running under the GOP banner.

To top it off for comrade Obama, he had a ton of money to use. Even if he had bums running his campaign, that money could still buy him whatever he needed to win, regardless of how well his staff did or did not do.

Sarah - Our Next President?

 

 Making Fun of AGW http://giovanniworld.wordpress.com/  

PLLEEAASSEE run Sarah Palin

PLLEEAASSEE run Sarah Palin in 2012!  Keep moving farther to right so the democrats can keep winning.  We'll need a few more seats in the Senate in 2010.

Uh, Reneging on Federal Fund Pledge, Steve Kroft? HELLO?

So much was made of what an efficient fundraising machine the Obama team was, but no mention was made of its main advantage: Going back on Obama's and McCain's agreement to accept Federal funds and the Feds' limits on spending.

(Perhaps Kroft didn't want to broach that topic because he may have had to use a form of the word "renege," which would be intolerable.)

And the disabling safeguards against credit card abuse on the B-HO campaign site?  Apparently, Kroft only reads CBS News and hasn't gotten the word about that.

Disgraceful.

"Well, I've got nothing against the press...they wouldn't print it if it wasn't true..." -- Joe Jackson, "Sunday Papers"

Sounds like somebody's a

Sounds like somebody's a little  j e a l o u s.

Goldbar

Sounds like Goldbar is a little p u e r i l e.

Defiance

Republicans - They are a fascinating tribe. Even now, they are
defiant, in the face of annihilation. In the presence of a God, it is
unwise to stand against The One. Imagine the horrible fate that awaits
The One's enemies.

Republicans better be careful, or they'll end up sharing the fate as this grumpy old white guy:

http://www.youtube.com/watch?v=rtiuzbSmtlk

I'm being sarcastic.  Considering the way some Obama supporters act, I thought it best to clarify.

 

JohnJDunbar

: )

In order to be pro-choice, one must first be born. Ah, the irony.

The only one missing from the campaign.

The only one missing, in the discussion, was the MSM.  Kroft said what they accomplished: "They took a little known senator with a foreign sounding name and almost no national experience and got him elected the 44th President of the United States. "  How do you do that?  McCain nominated a little know governor, from an isolated state with no national experience to be the vice-president, and the press sent 300 people to Alaska to dig up dirt on her.  Apparently, running for president doesn't require that sort of diligence.

I don't believe that any of us know how President Obama is going to be, as a leader.  His people say he's going to rule.  I don't believe they understand the concept.  Hopefully, some of these brightlights, in his circle of advisors, understands what his job is.  You can rest assured that no one, not one of the media hounds, knows if Obama is ready for this job since they haven't asked him any questions.  They just hope he can run the country, like he ran the campaign. That remains to be seen.

Democrats: Stuck on Stupid since 2000.

"They took a little known

"They took a little known senator with a foreign sounding name and almost no national experience and got him elected the 44th President of the United States. They did it by recruiting and investing millions of volunteers in the outcome, by raising more money than any campaign in history, and by largely ignoring the fact that their candidate happened to be a black man."

As a marketing professional I have to admit that this was the single best marketing campaign probably in history.

This campaign did not simply take an unknown, they took a man without any experience or qualifications, but he did have the look and the voice - the package. They trained him and scripted him. They developed one message - only one - and this candidate was so raw that he never deviated from that one message. Issues never do matter - only the perception of issues matter and even with many changes over the course of this campaign, Obama kept the perception the same. Their execution was consistent with that one message and engaged people and made them feel an inherent part of this brand Obama movement.

I despise Obama and what he stands for but I have to admit that his campaign was brilliant.

 

Yeah, but as the Robert

Yeah, but as the Robert Redford character in "The Candidate" said after winning:

What do we do now?????

What do we do now?????

If you watched the press conference with "The Office of The President-Elect" you saw a glimpse of that.

I do think the GOP needs to learn from this campaign versus the old style campaign of McCain.

First they have to get a new Chairman. My preference would be Newt or Michael Steele - someone who is media saavy and tough (and not a RINO). The they have to rebrand the GOP to be forward looking and not backward looking (Reagan). They need to find some simple way of positioning what we are about without repeating issue after issue after issue.

Obama does scare me because he is so inequipped and unqualified. While it helps out cause if he fails, we do have to live through that failure. 

 

Gat

There is a lot to what you say, I remember only too well the Carter fiasco. I almost went bankrupt. I fear that Hussein will be worse.

Republicans

I don't believe anyone else could run a campaign like this.  Do you believe, for one second, the Republican party could put forth a candidate, with Obama's qualifications, and not have the media just pick him apart? 

I'll agree the Republicans need new leadership, or should I say leadership since they've had very little of it for a long time.  They need to have a meeting and take the issues that affect us all and come to a concensus as to what their policy is.  They need a leader who can convince them they can't win as Democrate Lite.  They need a leader with conservative credentials and they need a leader with common sense.  IMHO, they lost because it was proven they had abandoned their principles. They need a leader who can define the party and being out a set of principles they can live with.  

There are few people capable of that but Newt is one of them, and at the top of the list.  He cares about the country, about the party, and, in most cases, he's the smartest guy on the block.  

Democrats: Stuck on Stupid since 2000.

That is what I am saying

"Do you believe, for one second, the Republican party could put forth a candidate, with Obama's qualifications, and not have the media just pick him apart?" 

Yes they can. McCain ran his campaign as if it were the 1980's. We are in 2008 and the journalism we grew up with is dead and it is not coming back.

When you market a candidate you have to understand the situation and address it honestly. you do not go running to be interviewed by propaganda ministers of your opponent. You find ways to communicate directly to people without the filter of the media enemy. McCain did not do that because he did not recognize that the media had changed so dramatically in 8 years.

 

Where is Obama?

Several posts today have come down to this fact: they all acknowledge that the economic implosion, and McCain's erratic campaign, had already doomed the GOP. All Obama had to do was not commit a felony, and he raised $600 million to avoid jail. The Philadelphia race speech? It was a dud. They had everything going for them, as well as the media, who blocked for Obama better than the USC offensive line.

What exactly did these guys do that was so brilliant? What did Obama do that was so brilliant?

ha

oh yeah shure they never mentioned race but yet the "journalist" forgot to mention that obama and his camp played the race card in january against the clintons pushing those stories in south carolina. dont forget the dollar bill remark