Appearing on Wednesday’s America’s Election HQ on FNC, the senior editor of US Weekly, Bradley Jacobs, defended the magazines recent cover, which showed a picture of Sarah Palin and the headline ‘Babies, Lies and Scandal,’ by explaining that: "Actually, the lies that we point out are some of the liberal bloggers who were speculating that the daughter was actually -- had given birth, that there was a coverup there. We're one of the few magazines that actually did call to task those liberal bloggers for the news stories over the weekend."
A skeptical Megyn Kelly responded to that claim by asking: "Bradley, do you think the cover in any way suggests to the viewer who's looking at your magazine while standing there in the grocery store that the lies are lies about Sarah Palin, by her attackers?" Jacobs replied: "I don't think we can talk about all that here. It is -- we've gotten a lot of press today, but a lot of people haven't read this story. You may disagree but it is a fairly...It's a very balanced story. We interview strategists on both sides."
Kelly pointed out how unfair the story actually was: "Okay, you say -- first of all, you point out her husband Todd's DUI arrest. Do you point out that it -- that that DUI arrest came 22 years ago, in 1986?" After Jacobs answered: "Of course." Kelly referred to the actual article: "No, you don't. No you don't. You don't Bradley, that's not in there." Kelly went on: "you mention so-called trooper-gate, talking about, and I'm quoting from your article, 'an official who refused -- she's under investigation for dismissing an official who refused to fire her sister's state trooper ex-husband.' Do you point out the allegations that that trooper, she allegedly wanted fired, tasered his own stepson, who was only ten and made death threats against Sarah Palin's father. Do you mention that in the article?" Jacobs replied: "We didn't have time to get into everything that you've mentioned. This story was breaking over the weekend. Everyone was talking about it and US magazine has a very distinctive voice and we cover the news."
Finally, Kelly was fed up with Jacobs excuses for the unfair headline and article:
JACOBS: Ok, we're missing the point here. This is a big news story that everyone was talking about. It is a very measured story. You are just pointing out the few things in it that you are dissatisfied with. But this was a-
KELLY: Bradley, I -- what I'm satisfied with is fair and balanced reporting where you tell the whole story. You make one accusation, then you tell what the other side is saying. You give context for allegations rather that throwing things out that are incendiary.
Click here for MP3 audio.
Here is the full transcript of the segment:
5:52PM SEGMENT:
MEGYN KELLY: Well, Us Weekly, the magazine, is under some serious fire today for its new cover. The headline grabber 'Babies, Lies and Scandal' is what's causing all the stir. The story, not only focusing on Sarah Palin, but also on the governor's 17-year-old pregnant daughter. It got a lot of attention. So did it cross a line? Here with us now, Bradley Jacobs, the Senior editor for Us Weekly. Hi, Bradley.
BRADLEY JACOBS: Afternoon.
KELLY: Alright, so the problem that a lot of folks have about this, and I have to tell you, we've gotten tons of e-mail over this, is that -- that the headline in and of itself, we'll start with this, sounds like an attack: 'Babies, Lies and Scandal.' What are the lies?
JACOBS: Actually it's -- if you read the story, you will see it is actually very measured. It's a very even-keeled-
KELLY: I read the story. What are the lies?
JACOBS: Actually, the lies that we point out are some of the liberal bloggers who were speculating that the daughter was actually -- had given birth, that there was a coverup there. We're one of the few magazines that actually did call to task those liberal bloggers for the news stories over the weekend.
KELLY: Bradley, do you think the cover in any way suggests to the viewer who's looking at your magazine while standing there in the grocery store that the lies are lies about Sarah Palin, by her attackers?
JACOBS: I don't think we can talk about all that here. It is -- we've gotten a lot of press today, but a lot of people haven't read this story. You may disagree but it is a fairly-
KELLY: I've read the story.
JACOBS: It's a very balanced story. We interview strategists on both sides. We interview-
KELLY: Bradley-
JACOBS: -Sarah Palin's deputy-
KELLY: Bradley it's-
JACOBS: Yes.
KELLY: Okay, you say -- first of all, you point out her husband Todd's DUI arrest. Do you point out that it -- that that DUI arrest came 22 years ago, in 1986?
JACOBS: Of course. The DUI arrest was everywhere.
KELLY: No, you don't. No you don't. You don't Bradley, that's not in there. Do you -- you mention an official, you mention so-called trooper-gate, talking about, and I'm quoting from your article, 'an official who refused -- she's under investigation for dismissing an official who refused to fire her sister's state trooper ex-husband.' Do you point out the allegations that that trooper, she allegedly wanted fired, tasered his own stepson, who was only ten and made death threats against Sarah Palin's father. Do you mention that in the article?
JACOBS: We didn't have time to get into everything that you've mentioned. This story was breaking over the weekend. Everyone was talking about it and US magazine has a very distinctive voice and we cover the news.
KELLY: Do you mention the fact -- you've mentioned her, quote, 'involvement with the Alaska Independence Party, a group that wants Alaska to secede from the Union.' Do you mention the fact that the McCain campaign has denied that and even Alaska state officials have denied that and said that's a lie?
JACOBS: Ok, we're missing the point here. This is a big news story that everyone was talking about. It is a very measured story. You are just pointing out the few things in it that you are dissatisfied with. But this was a-
KELLY: Bradley, I -- what I'm satisfied with is fair and balanced reporting where you tell the whole story. You make one accusation, then you tell what the other side is saying. You give context for allegations rather that throwing things out that are incendiary.
JACOBS: It's very balanced. You're not -- you're not mentioning the fact that we talked to friends of the Palin family, we talked to students who go to school with Bristol, we talked with Sarah Palin's deputy mayor. We talked to Republican strategists and Democratic strategists
KELLY: So because one part of the report is fair in your view, the other unfair reports are excused. I've got to leave it at that, because we're out of time and I wish we could've given this more full discussion.
JACOBS: Well, I disagree and I hope your readers will actually read the story for themselves and make up their own mind.
KELLY: I will -- I will leave it at that. Good final word. Bradley, thanks so much.
—Kyle Drennen is a news analyst at the Media Research Center.




















Editor at Large
Comments Policy
""I don't think we can talk
September 3, 2008 - 18:15 ET by Chris Norman""I don't think we can talk about all that here."
Scornful laughter.
"It's a very balanced story"
Oh, who exactly reads this pile of junk magazine, except for the silly headlines while waiting in the check out line of the supermarket? The cover headlines are the hit piece.
McNotObama '08
Typical liberal misleading
September 3, 2008 - 18:16 ET by kgTypical liberal misleading headline if that is the case.
"Forget change, I want improvement!"
Here's the YouTube
September 3, 2008 - 18:17 ET by LibraryLadyhttp://www.youtube.c...
Megyn Kelly Dominates!
September 3, 2008 - 18:19 ET by Sergeant ROCKI watched this one. Megyn was dead-on and exposed this clown for the fraud that he is!
PALIN/McCain 2008
Hey Rock
September 3, 2008 - 18:23 ET by Cool ArrowThere wasn't any doubt she was serious. I'd hate to have her mad at me.
Go Megyn!
Rocky & Bullwinkle '08
Go Megyn, indeed!
September 3, 2008 - 18:25 ET by Sergeant ROCKI thought she made a great case for a slander lawsuit.
She is a lawyer you know.
PALIN/McCain 2008
If that's so
September 3, 2008 - 18:20 ET by Cool ArrowIf that's so, one would be expected to see a cover featuring Obama and his children with the headline:
Punishment - obvious
Hos - He likes RAP
Coke - obvious
Rocky & Bullwinkle '08
LOL
September 3, 2008 - 18:24 ET by DerryLOL
Hey what happened to the
September 3, 2008 - 18:20 ET by balboaHey what happened to the Enquirer / Palin affair story?
???????
September 3, 2008 - 18:27 ET by LibraryLadyI wondered the same thing.
CBS has it
http://www.cbsnews.c...
and so does Natiional Review
http://corner.nation...
Yeah, bal
September 3, 2008 - 18:30 ET by Cool ArrowI just heard that.
Sickening, given their recent record of accuracy. McCain camp says it's false.
I'm keepin' the faith.
Update: Claim is the Enquirer is insinuating an affair.
Rocky & Bullwinkle '08
Cool Arrow, a half hour ago
September 3, 2008 - 18:32 ET by balboaCool Arrow, a half hour ago WTH had a post about it. Now it's disappeared completely.
The 'story' is that Palin's
September 3, 2008 - 19:31 ET by bdshepherdThe 'story' is that Palin's ex-brother-in-law made this claim. The excerpt of the article I have seen even says:
(Emphasis mine)
So the story isn't that Palin had an affair, it's that her freak ex-brother-in-law is out to get her. But of course the Enquirer, being pro-Hillary, is willing to put the worst face on it in an effort to keep her from doing what Hillary couldn't.
Liberal Blogs
September 3, 2008 - 18:23 ET by DerryI've seen this vile crap myself. It's awful.
US Magazine thinks we're stupid
September 3, 2008 - 18:25 ET by Calypso Jonesand how can you blame them? They have only the posts on their own site from their readers to gauge the intelligence of the typical american. So they think they can pass off this drivvel and we're gonna buy it. This is not reporting. It's not an article. This is pure evil.
US Lies and Scandal
September 3, 2008 - 18:26 ET by NorthCoasterIf the information in the article is incomplete and slanted then it is a LIE!
Lies half truths and inuendos!
Jacobs did his job as would
September 3, 2008 - 18:39 ET by winston smithJacobs did his job as would any good liberal media foot soldier for the Democrat party in an election year. Jacobs knows full well that the average 'US' "reader" finds it a rather trying task if not downright difficult to read through such a lengthy 250 word story --- especially when there's so many colorful pictures of Paris Hilton and Jen & Brad to distract you. So the real story was on the front page; the rest of the mag dedicates itself to the important stuff in this world --- like what Brittany will wear to the MTV awards this sunday. Sheesh!
Kelly
September 3, 2008 - 18:38 ET by jaywlI too saw the interview. Kelly is not only actual fox, but is very smart and knowledgeable. In many of her interviews I can see her really trying to avoid telling these people exactly what she thinks of them and the bullcrap they spout. Someday she will erupt, I hope. She has been on air only a short time. For her, she hasn't been exposed for years as an insider to the overwhelming bias in the MSM and she is better for it. For us, it is refreshing.
Yeah, right. In their
September 3, 2008 - 18:39 ET by JerryYeah, right. In their WWII edition, they put a picture of some Jews on the cover with a headline of "Murderers!". Jacobs said they were referring to Hitler.
When asked if he went to war with Iraq to derail the impeachment vote: “I don’t think any serious person would believe that an vPresident would do such a thing." - President Clinton (Dec 1998).
Next issues cover...
September 3, 2008 - 20:43 ET by BadassBuckeyeWill have a picture of Jesus on the front with the headline:
An Early Easter!
Obama!
Turns Your Money Into His Wine!
US magazine's 9/11 issue
September 3, 2008 - 18:45 ET by JerryUS magazine's 9/11 issue had a cover of people leaping out of the burning twin towers with a caption of "Just Desserts". Jacobs said it was because that issue contained the winners of a dessert recipe contest.
When asked if he went to war with Iraq to derail the impeachment vote: “I don’t think any serious person would believe that any President would do such a thing." - President Clinton (Dec 1998).
Gustav Republican?
September 3, 2008 - 18:58 ET by Sergeant ROCKOn the cover this week: President Bush
Caption: New Orleans targeted again? Levees destroyed? Lies!
Jacobs says that the headline no way implies that Bush has a hurricane machine nor that he blew-up the levees... again.
PALIN/McCain 2008
Headlines
September 3, 2008 - 19:08 ET by SchnikeysIf there was specific mention in the story that it was the bloggers who were lying, then there should have been specific mention on the cover that it was the bloggers who were lying, not the ambiguous word "lies."
------------------------------------------------------------
"My morality is your morality."
consulting Roget's
September 3, 2008 - 21:24 ET by mom_roxprecisely. US Weekly, allow me, a non-journalism major, to come up with the proper word, Smears.
A government that robs Peter to pay Paul can always depend on the support of Paul.
- George Bernard Shaw, 1944
More More....
September 4, 2008 - 09:45 ET by UtherpendI not only want them to give Megyn Kelly her own show to counter keith Olberman, but I also want to marry her.
This is what I have been waiting for, someone to FINALLY take the MSM to task for the lies they tell and assume they can say whatever they want and not be questioned.