Newsweek: Preppy Look is Racist, Classist

Photo of Ken Shepherd.

Sameer Reddy, Newsweek | NewsBusters.orgLeave it to the liberal print media to find some way to kill everyone's Olympics buzz.

For instance, did you know that the choice by the U.S. Olympic Committee to have Ralph Lauren stitch the threads for Team USA's opening ceremonies uniform was an unfortunate nod to racism and classism and a futile, nostalgic clinging to America's waning WASP empire? That according to Sameer Reddy (pictured at right, photo via Newsweek) in an August 20 online exclusive for Newsweek (emphasis mine):

The biggest sports-related news stateside has been the redesign of the U.S. uniforms by Ralph Lauren, who took the reins from Canadian company Roots. Lauren has built an empire by becoming the unofficial outfitter of the American Dream, marketing an idealized image of America's former ruling class to the nation at large. However, the WASP aesthetic he sells-think of characters from "The Great Gatsby," clothed in tennis whites and delicate tea dresses-has come to represent a classist and racist set of ideals, hardly representative of the current multicultural social fabric of the United States. A strange choice then, to redefine the U.S. team's visual identity in this way, even as it marches further away from the 20th century, when WASP power reached its peak. But if one stops to consider America's shaky status as the world's preeminent superpower, Lauren's nostalgic, retro creations begin to make more sense.

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It gets better. Reddy anticipates "social conservatives" and other rubes would "probably fail" to see the coded political messages Ralph Lauren's clothing line brings to the Olympics. For good measure Reddy also accuses Lauren of being a traitor of sorts to his roots as a Jewish boy from the Bronx (emphasis mine):

Social conservatives would probably fail to read anything insidious into these outfits-after all, at least the U.S. team looked pulled-together and semi-formal-but the clothes, in and of themselves, are not the problem. The issue is that the Polo brand is built upon an aesthetic intended to communicate to the world, the wearer's successful assimilation into the traditional institutions of upwardly-mobile American culture-the elitist world of typically WASP-only country clubs, prep schools and cotillions. (Never mind that Ralph Lauren, née Lifshitz, was born in the Bronx to Jewish immigrants who most certainly would not have been allowed into the country clubs that many of his designs seem destined for.)

Perhaps Reddy's problem is more that Ralph Lauren doesn't buy into Reddy's bitter America-phobic rhetoric. But I guess as a social conservative I'm just too dumb to see that clothes really do make "The Man."

—Ken Shepherd is Managing Editor of NewsBusters


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Only a PC liberal would have come up with this

Much better that they have hired Sean John and Rocawear to design the clothes - sagging baggy pants, wife beaters, and oversized hooded sweatshirts.

What's wrong with looking "preppy"? Everyone on the team wore the uniform. It's not like they made the non-white team members dress as butlers and maids. A lot of minorities wear Ralph Lauren clothes in everyday life - is this joker saying they're not of the class that wears Polo? What an insult to them. On the other hand, the giant Polo logo on their sports coats was pushing it a little, style-wise...

McNotObama '08

Preppy is Good

It's an old fall back.  When in doubt?  Preppy.  You can't go wrong.

Agreed about the size of the logo, tho.  My mom and I laughed and laughed....did you know you can buy one of those nice navy blue olympic sports coats with the oversized Polo logo....for a mere $600.  Bet they're sold out, too! 

David Gregory, do you know which damn network you lie for? ~ Uncle Jimbo, @Blackfive

 

Blonde, I'm embarrassed to

Blonde,

I'm embarrassed to admit that, over the years, my purchases have probably paid for a few of Ralph Lauren's cars - my friends tease me unmercifully about this. I say they're my Garanimals.
Having said that, I will never - ever - buy an RL shirt or jacket where the logo is as large as my hand. I won't even buy one of his shirts with those "old club" crests on them. I don't buy as much of his stuff since he got rid of the Polo Sport line and started making his clothes look more like costumes for Brideshead Revisited. However, this isn't for PC political reasons.

McNotObama '08

OMG, Chris!

You bring up Evelyn Waugh!  I am soooo laughing!  I knew you had great taste.

I have no problem finding Polo here.  In fact, I hit Lauren every time there's a sale at Macy's...good stuff, usually at least one jackpot item.

Big logos....BAAAAAD (think church lady, lol).  But Lauren's clothes are beautifully constructed, and if you take good care of them, really last.

Preppy's rule!

 

David Gregory, do you know which damn network you lie for? ~ Uncle Jimbo, @Blackfive

 

Imagine my sobs of joy when

Imagine my sobs of joy when they opened an RL factory store in Santa Fe a few months ago. :) Now, I can cram yet more khakis and oxford cloth shirts in my closet at a discount. In my defense, I don't buy nearly as much as I used to and given a lot away, in an attempt to be more frugal and simplify my life. Now, an item in the store has to pass my "do you need this and just where in the hell are you going to wear it?" test.

McNotObama '08

Chris

Two words for you, fella.

Bigger closet. 

David Gregory, do you know which damn network you lie for? ~ Uncle Jimbo, @Blackfive

 

I tried that - it was too

I tried that - it was too long of a walk between shirts and outerwear. :) Nope, I'm determined to simplify everything in my life. My new motto is: not getting everything I want, but wanting everything I have.

McNotObama '08

Heads up, everyone!

Chris has posted a simple truth of life...which is the difference between men and women. 

David Gregory, do you know which damn network you lie for? ~ Uncle Jimbo, @Blackfive

 

Yes...

You can only imagine the resulting conversation when the guy-faction in my family discovered Imelda Marcos wore the same size "Ferragamo" shoes as Mom, but she never made the trip.
JMR

The tax & spend drug war looks racist in the real world.

Oh, I can just hear it!

Closets are IMPORTANT! 

David Gregory, do you know which damn network you lie for? ~ Uncle Jimbo, @Blackfive

 

I'm like you Chris

Even when I find something cute on sale, I always ask myself "sure it's only 20 bucks but will I get 20 dollars out of it?"

I refuse to buy clothes I really don't need.

Oh, I slip up every now and

Oh, I slip up every now and then, but I'm also beginning to return unworn things if, in a week of purchase, I ask myself, "What in the world were you thinking?". Before, I just through in the back of the closet and asked myself that question about a year later. I just got tired of having a bunch of stuff that went unused.

McNotObama '08

my style

I adopted a preppy look in high school because my big sister (with bigger boobs) kept stealing my clothes and stretching them out. So I reverted to slim blouses, sun dresses, and minskirts that she couldn't squeeze into.

Since then the preppy look has stuck with me, much to her annoyance.

But like you were saying, I hate feeling like a walking billboard and so refuse to buy anything with an obvious logo. You can't tell the brand I'm wearing unless you ask.

Is your

Is your sister single? 

Just kidding,

kinda 

 

"Some people spend an entire lifetime wondering if they made a difference.
The MARINES don't have that problem."
President Ronald Reagan - 1985

not so much semper

She's married to a "disabled" man and they actually live with his parents. The last time I visited my family back home, her eight year old daughter literally begged me to let her stay with us for the summer.

My high school years saw me morph from tomboy to goth to prep and she couldn't keep up. Her special style, the "sweatpants from Wal Mart" look was always simpler.

I am NOT saying anything bad about folks who buy their clothes at Wal Mart. But you can buy cute, fashionable clothes there, which she doesn't even try.

Candance

I was only kidding,

I have a beautiful wife and 3 great kids 13, 5, 2.

You're right, it is sad when people just give up.

My "baby" sister (33yr old) still lives at home with my folks while here 3 children are in the custody of the father.

White trash is my milieu,  It's why I live 700 miles from them

"Some people spend an entire lifetime wondering if they made a difference.
The MARINES don't have that problem."
President Ronald Reagan - 1985

LOL Semper

I hear ya. Family get togethers are really awkward for us because of such big differences in our lifestyles.

But you have to do that to be able to have anything nice.

Robert Downey, Jr. made a

Robert Downey, Jr. made a similar "walking billboard" joke when, at the Iron Man premiere in LA in late April, he was asked what he and his wife (producer Susan Levin) were wearing.  After both responded with the designers' names, Downey said, "We should have patches like race car drivers. 'This movie premiere wardrobe selection sponsored by Dolce & Gabbana.'"

Topic: Ralph Lauren once designed a Barbie doll, whose outfit looks like she just stepped out of the pages of one of Lauren's catalogues.  Gor-ge-ous.  Guess Barbie's now racist, sexist, etc.

I always vowed if I ever got rich enough, I'd own at least one very expensive bag and one really good preppy suit, including the obligatory penny loafers.  Well, I got the penny loafers, at least.  :)  So, label me sexist, racist, or whatever, but I'll protect my Ralph Lauren items until I keel over. 

Hey Blonde, I am a

Hey Blonde,

I am a Talbots girl (work part time for them get nice discount), but I do love Ralph Lauren. The classics never go out of style...at least that is what I have heard. :-)

um.....

Newsweek needs to take a quick trip to any ghetto in America and see how many poor people skip their bill payments to buy Ralph Lauren, Tommy Hilfiger, and DKNY.  This habit crosses all skin colors, enthicities, religions, and locations.

If the athletes had insisted on buying their clothes at the Dollar Store Newsweek would have pushed it as a sign of the bad economy.

You are so right. This young

You are so right. This young man has failed to notice that much of the style that has come out of the American ghetto is what he would call classist, racist, WASPish, elitist, preppy.

Not only that, candance,

Not only that, candance, but where does he think the idea for the NBA fashion of below-the-knee, baggy  bottoms (can't call them shorts) came from? The fact that 90% of NBA players are black had nothing to do with it????

Preppy is "classist" but "ghetto cool" for the NBA is fine?

Oh

I thought NBA players started wearing baggies because the players no longer have butts that look good in those tight, short pants they used to wear (maybe they do, I can't tell anymore).

Chai

“The beauty of our system isn’t that we have the right to vote. No, the nice thing is that people who are too dumb or lazy or uninformed to bother casting a ballot aren’t compelled to vote.” —Burt Prelutsky

So he would rather see, say,

So he would rather see, say, FUBU-designed hip-hop uniforms with pants falling down?

It's like these idiots are just lurching around trying to identify fresh new angles to bash America on.

"Why do we have to have DOUBLE yellow lines on some highways? Isn't that a waste of paint and representative of an oppressive decadent society?"

ps: Sameer, there's this new stuff called shampoo...

too funny most of those

too funny

most of those east coast "gatsby" types were (and still are) Democrats

FDR didn't pay for the new deal on his own ya know 

Journalism is the opium of the liberals

and a lot of them live in

and a lot of them live in 'compounds'

AND HERE I WAS THINKING THAT THE AMERICANS LOOKED THE BEST

Judging by the photo, I'd say that little Sameer favors fashion that highlights the metro-sexualed ectomorph.

The American uniforms were classic. Ralph Lauren is one of the icons of American fashion.

Leave it to a thumb-sucking, bedwetting leftoid "journalist" to think otherwise.

 

Flaw in Team USA's uniform

Actually, I beg to differ.

The team uniforms were HORRIBLE for one specific reason.

ALL of the female athletes were wearing pants.  That is unforgiveable.  :-) 

The Olympics are now under way in Beijing.  May the people of Beijing get thoroughly sick of hearing The Star Spangled Banner.  May the Beijing Olympic Committee run out of U.S. flags for the medal ceremonies!  USA!  USA!!  USA!!!

This guy even looks like a

This guy even looks like a jerk, the sort of fella who got beat up a lot at school for good reason.

GF

He also look like a villian in a movie that you can't wait to see "get it" in the end.

"9 out of 10 doctors agree that flag burning is the number one killer of liberals."

HC, Now that you've said

HC, Now that you've said that, he reminds me of the Bronson Pinchot character in the 1995 movie adaptation of The Langoliers.

MC

I knew that look was familiar but I could not place it! Man I hated that character Pinchot played I was glad when he got!

"9 out of 10 doctors agree that flag burning is the number one killer of liberals."

Agreed, he didn't "get it"

Agreed, he didn't "get it" nearly soon enough, IMO.

MassC

I bet he get's it in the end quite a bit.

I was wondering what that guy from Will and Grace was doing after that show ended. Looks like he's writing bitchy little articles.  He's probably mad Phelps won't return his calls. 

"Some people spend an entire lifetime wondering if they made a difference.
The MARINES don't have that problem."
President Ronald Reagan - 1985

It's not preppy

It's classy. And there is nothing wrong with that. What a waste of space that column is. He needs a haircut.

Actually, he needs to laver

Actually, he needs to laver la tête.

Do I detect a bit of envy here?  In the old days, folks would just admit "They look great -- that's why I hate them!", rather than this pathetic, inane, faux-intellectual, liberal-PC tripe.

Republics Welded in Brotherhood

I guess we should outfit our athletes in gray wool trousers, faded blue cotton shirts, and brown coveralls. Oh, we can't forget the black work boots.

Sing to the Motherland, home of the free,
Bulwark of peoples in brotherhood strong.
O Party of Lenin, the strength of the people,
To Communism's triumph lead us on!

Be true to the people, thus

Be true to the people, thus Stalin has reared us,
Inspire us to labor and valorous deed

another loser heard from

He's just taking a shot at success, something he is not to familiar with apparently. He hates preppies, whites, America, and who knows what else. I guess the neat kids at school wouldn't let him join in. I can imagine why from the way he writes. It's sad really. He'll sprial into oblivion, blaming us imperialist WASPs for keeping him down, along with all the other non-whites in the world. Yadda, yadda, yadda.

Classism?

Oh for the love of God... How the hell does this individual come to an inane conclusion such as this one? If one wants to find racism in clothing. One need only look at 'FUBU' "For Us By Us". Gimmie a BREAK. Just when you think PC couldn't get any worse. This sh*t needs to be outlawed. Fast

"To beat Violence, You must ignore the focus groups. You must send in the Mossad, turn off the BBC, CNN, and don't look back."

FUBU

 One need only look at 'FUBU' "For Us By Us"

I was told it meant "Farmers usta beat us"

I'm sorry, I shouldn't have said that, that was wrong.

 

"Some people spend an entire lifetime wondering if they made a difference.
The MARINES don't have that problem."
President Ronald Reagan - 1985

THANKS

I had a bad day. This has me laughing and in a good mood. Iam going to sleep a lot better now.

Is it *really* that evil to be a classist???

Because I'm pretty sure I am one.
JMR

The tax & spend drug war looks racist in the real world.

So Who the Heck is THIS Guy????

After reading this post and the comments, I decided to google Sameer Reddy.  This is what I found (from the NYT Style page):

Sameer Reddy

Not many people leave college with a terribly clear idea of what they'd like to do, aside from trading in their futons for real mattresses. But in the year since Sameer Reddy graduated from Bard, he has started a media and design consultancy, designed a sushi restaurant-nightclub that will open in Detroit this fall, and amassed a collection of vintage couture that has caught the attention of the city's savviest fashion-philes. "I'm obsessive," he says with a shrug, sorting through a rack in his Chelsea apartment. "I shop every day." The result is a meticulously organized tour of fashion from the thirties through the eighties, with perfectly maintained pieces by each era's most important designers (Chanel, Kenzo, YSL, Alaïa). Reddy plans on dealing to private clients and will debut his findings at a trunk show at the Time Hotel on August 8. "Recycling fashion concepts is both practical and beautiful," Reddy says. "That's why I think all this interest in vintage is entirely modern."

So the guy is a year out of college and he claims to be an editor for ALEF magazine, which is an Arabic fashion magazine.  I don't know about you, but when I think of fashion, I don't think of Arabs.  (How many colors do these burkas come in????)

Who cares what he thinks of our fashions????? I think it's sour grapes (if you read the entire article in Newsweek) because he knows that Ralph Lauren will be raking in millions from that sale of the Olympic-brand merchandise.

If this guy's not gay then

If this guy's not gay then I'm Lindsay Lohan.

Hm

So if rising up economically is now considered racist, what exactly does Newsweek want us to do? Stay poor so we can be multi-cultural and poor together? I don't get the logic.

Not at all Rainsford

They just want you to dress like a bum. 

So you look like them, instead of someone with taste, class, and discrimination (and I mean that in the best sort of way, LOL).

David Gregory, do you know which damn network you lie for? ~ Uncle Jimbo, @Blackfive

 

you got it rainsford

This is the new mindset being promoted by Obama and the MSM. Successful people are racist and snobby by default, thus it's the government's job to humble us.

This was exactly the line Hitler used to incite anger against the wealthy Jews and it was the battle cry of the French Revolution.

Look for this view to become more and more commonplace as the MSM pushes it more strongly every year. We're slipping into communism even as we speak.

Sameer could use

a little Ralph Lauren touch up.

 Just a thought.

White and Nerdy?

What's wrong with the White and Nerdy look?

hmnn...

"Recycling fashion concepts is both practical and beautiful," Reddy says. "That's why I think all this interest in vintage is entirely modern."  -New York Mag.

Reddy's world revolves around Fashion...he's trying to make sense of the world through the lens of Fashion - which is fine, go for it, but be consistent and realistic.  Those who try too hard to make Fashion important end up like that dude on the Ali G show where Bruno asked:

"Do you believe Fashion has saved more lives than doctors?"

and the Designer responds "Yes, I think so"

Kidding aside, I dont know fashion, but it appears the Olympic uniform borrows some fashion cues from the good ol' WASP days..."recycling", if you will.  Given his comments above, it's interesting that Reddy isnt viewing the uniform as "modern" by recycling fashion concepts, but something "insideous"

Seems to me that he uses the opportunity to impose his world view on the Olympics rather than the other way around. 

Olympic clothes

Who does this person think he is? I can't believe how jealous people are of productive, civilized, and patriotic whites. The only threat I hear is from this buffoon. These people are becoming unglued.

you know, if dressing like

you know, if dressing like someone who has a decent job makes me a racist, then just call me Byron de la Beckwith.

 the only time i feel superior about whiteness in fashion is when i see someone dressed in it after Labor Day!

 Then again, I was told once that dressing nice in the office created a 'barrier' with my clients that might be offensive. "Oh well," was my response!

Olympic Fashion

Whatever happened to cowboy hats? Wow! Now that would be a stick in the eye to IOC.

Next time, skip Ralph Lauren (isn't he European anyways?) and go with Wrangler, Dickies, Carhart or Roper.

<insert witty signature here>

These people are Istists.

These people are Istists.

These comments from Newsweak

These comments from Newsweak (no I am not misspelling it), sounds like a Neo-Marxist rag.