WaPo Radio Going Off-Air; Once Billed As 'NPR on Caffeine'

NOOOOOOOOOOOOOOOOOOO!!!!! That was the cry of many an alternative rock fan in D.C. in January 2005 when WHFS went from alt-rock to 99.1 El Zol, a Spanish language station playing mostly salsa music. [Although to be perfectly honest most music snobs agree that WHFS was past its prime in cutting edge programming, having become too corporate, etc.] Don't expect the same donning of sackloth and ashes to mourn the loss of persistent money-loser, Washington Post Radio.Yes, the Washington broadsheet's radio edition, once described lovingly by a radio executive as "NPR on caffeine" will shut down in September, the Post's Paul Farhi reported in the August 28 paper.:

Washington Post Radio, which brought the newspaper's journalists to the local airwaves, will go off the air next month after failing to attract enough listeners and losing money during its 17-month existence. Post Radio, which is broadcast regionwide on 107.7 FM and 1500 AM, , was not able to draw even 1 percent of listeners during its first year. Although ratings have improved somewhat in recent months -- partly because of Nationals baseball broadcasts and Tony Kornheiser's morning program -- the gains weren't enough to convince WTWP's owner, Bonneville International Corp., that the station could be profitable any time soon, executives said. Bonneville and The Post had a three-year agreement.

 

Ken Shepherd
Ken Shepherd
Ken Shepherd is the Managing Editor for NewsBusters