“Don’t let that scenic [Aquafina] logo fool you, this water is not bottled from a mountain stream,” said Rob Marciano CNN’s “American Morning.”
Aquafina, the country's best-selling brand of bottled water, was portrayed as shamefully dishonest by "CBS Evening News," "NBC Nightly News," ABC "World News with Charles Gibson" on July 27. And by the July 30 "American Morning."
PepsiCo, the bottler of Aquafina, was under attack the day it announced labeling changes for the product from "P.W.S." to "Public Water Source."
CBS’s Richard Schlessinger reported on July 27 that it’s “just tap water.”But that isn't exactly correct. While the water does come from a tap, the water is purified through multi-step process before being packaged and sold.
Still, the networks made it sound like consumers had been hoodwinked. "American Morning" actually quoted a consumer who said she felt "bamboozled."
“Aquafina. It sounds so nice, so refined, so special. You might think this biggest selling brand of bottled water must come from some place special. Well, today we found out it doesn’t,” said “Evening News” anchor Katie Couric.
The media downplayed the radical advocacy group that claim they forced PepsiCo into making the changes: Corporate Accountability International (CAI).
One look at the CAI Web site and its strident anti-corporate goals are clear. The group, which supports “international social justice,” fights against many companies including Phillip Morris, Wal-Mart, and Halliburton. CAI also counts Greenpeace, The International Brotherhood of Teamsters, Wake-Up Wal-Mart and other groups among its allies.But you didn't hear that from the networks.
CAI also contends the bottled water industry is attempting to control water sources as “simply another opportunity to profit.”
Previous news broadcasts have blamed bottled water for contributing to global warming and cluttering landfills despite its 100 percent recyclable packaging.
—Julia A. Seymour is an assistant editor for the Business & Media Institute.
Editor at Large
Comments Policy
P.W.S. ?
July 30, 2007 - 15:32 ET by GalvanicSo, if PepsiCo wasn't trying to deceive the Aquafina customers, why did they use the acronym P.W.S. in the contents label? Why didn't they just explain on the label that the contents was purified tap water?
There is a brand of bottled water (the name escapes me) that clearly labels its contents (albeit in typically small print, but it's there) as "San Antonio Municipal Water."
Hell,everyone knows where
July 30, 2007 - 15:35 ET by BDHell,everyone knows where this water comes from, there were stories all last year on it.
I prefer Aquifina becuse it has a crisp clean taste. The left prefers French Evian swill.....
...so that's it - it's not
July 30, 2007 - 15:51 ET by TruthMonger...so that's it - it's not Evian - which probably contributes heavily to AGW causes and other BS - whereas Pepsi probably doesn't...and so...
They got the usual "offer you can't refuse" letter from the heads of the five MSM families saying pay up or we'll do a bad story on ya...
And obviously they didn't...
Presto chango the report detailed above...
So Pepsi is still marketing Aquafina as water are they? Bastards...
Liberal Americans,
July 30, 2007 - 16:02 ET by BDLiberal Americans, particularly those who grew up in the early 60's only like two things, Latin America and France.
As such, anytime a liberal is presented the opportunity to consume something froggish, they jump at the chance.
I knew last year that Aquifina was just filtered water, it still tastes better than Evian, Desani, Ozarka, Poland Spring, and all the others. For all I know that extra clean, clear, crisp taste comes from carcinogins, but I do not care.....
BD, i can't tell the damn
July 30, 2007 - 16:04 ET by TruthMongerBD, i can't tell the damn difference...thankfully so of course:)!
What is it like $10 a gallon for this water and the libs bitch about the gas prices - what a damn joke
Hmmmm.... I grew up in
July 30, 2007 - 16:06 ET by BDHmmmm....
I grew up in two places, one had EXCELLENT tapwater that was near freezing most of the year. The other tasted like you were eating lead pipe.
well that's true - i have
July 30, 2007 - 16:09 ET by TruthMongerwell that's true - i have tasted some nasty tap water in my travels - and just in the good ol US of A...
Perhaps we could do the
July 30, 2007 - 16:14 ET by BDPerhaps we could do the libs a big favor and capitalize onit at the same time. We could start marketing "Sandinista Springs" water from a puddle in Nicaragua and market it as being from the "Oppressed Peoples of Latin Americca."
Then we just sell it at $2 a pint saying that the money will be used to reduce poverty (Yours and mine of course.)
The Birkenstock wearers of the American left would order it for each Global warming party....
Bottled tap water
July 30, 2007 - 16:26 ET by GalvanicHell,everyone knows where this water comes from, there were stories all last year on it.
I rarely drink it, and have never paid attention to the label. I paid no attention to where it comes from, and as long as it isn't poisoned, I don't care. But it's clear that Pepsi was hiding something in plain sight, begging the question "Why?"
I prefer Aquifina becuse it has a crisp clean taste. The left prefers French Evian swill.....
My daughter prefers it, too. I'm not knocking the product; just questioning the masking of the contents on the label.
For me, I only drink bottle water if tap water isn't readily available.
FYI
July 31, 2007 - 14:38 ET by BritcomJust in case you didn't know, I am told that Evian is Israeli owned even though the source is located in the French alps. Unlike other bottled waters, Evian says that its spring water is not treated or filtered in any way.
Evian is owned by Group
July 31, 2007 - 21:18 ET by Gat New YorkEvian is owned by Group Danone of France who also own Dannon.
They weren't being
July 30, 2007 - 15:59 ET by Gat New YorkThey weren't being deceptive, they were required to name the source of the water. Calling it tap water is not sufficient. It comes from the public water system just as Dasani does. They use reverse osmosis to remove all impurities. The water is purer than any spring water on the market. The NRDC did a study some years ago on bottles of spring water off the shelf and found impurities in all of them and in some cases in higher levels than expected. Poland Springs is one product that they found higher than average concentrations of bacteria.
Seems deceptive to me . . .
July 30, 2007 - 16:39 ET by GalvanicThey weren't being deceptive, they were required to name the source of the water. Calling it tap water is not sufficient. It comes from the public water system just as Dasani does.
So, "public water system/source" is a more sufficient description than "tap water?" They seem the same to me.
They use reverse osmosis to remove all impurities. The water is purer than any spring water on the market. The NRDC did a study some years ago on bottles of spring water off the shelf and found impurities in all of them and in some cases in higher levels than expected. Poland Springs is one product that they found higher than average concentrations of bacteria.
Then, the far better practice would be to cite the studies in advertising as the reason for why their osmosis-purified public water is better. Not only would a health-conscious public buy the message, Aquafina would be #1 without risk of controversy.
Penn & Teller actually did a great taste-test of bottled waters on their Bullsh** show. They got permission from an upscale restaurant to fill empty glass bottles with water from the restaurant's garden hose. The bottles were given labels with phony-but-elite-sounding names, and one of the cast would go to each table explaining the list of "waters" as one would offer the wine list. The guests would sample a number of waters and then were asked for which water they preferred, and like wine tasters, they would select one or some over others --- never suspecting that outside behind the restaurant, the bottles were all being filled and refilled from the same garden hose, gushing municipal tap water.
That is hilarious! I did
July 30, 2007 - 17:12 ET by Gat New YorkThat is hilarious! I did something like that once. My wife and I went with a few other couples to an upscale restaurant in Manhattan and I asked them to uncork some wine I brought myself. It was Boone's Farm and they had to accomodate me. Never been back.
The entire bottled water industry is BS. It is all about convenience and image - never what is in the bottle.
Actually even though Aquafina and Dasani are purified they still contain carcinogens that could be harmful to women who are pregnant.
Gat, When I drink bottled
July 30, 2007 - 17:24 ET by BlondeGat,
When I drink bottled water, it's because I'm thirsty and want something wet. It matters not to me. I almost always have a bottle of water with me in the car for a ten minute commute or a three hour trip.
I could hardly care less about the marketing and other blather. And usually I refill the bottle (from the tap) and put it in the fridge.
As for the uproar over municipal water...typical media hype about nothing.
Depending on the
July 30, 2007 - 17:28 ET by Gat New YorkDepending on the municipality, tap water is better than any spring water. And water is water.
GAT
July 30, 2007 - 17:39 ET byhere in southern cal there are areas where the tap water tastes nasty. The tap water where i grew up was fine as is. Here i have a filter.
Supreme Court, National Security, Borders, Fiscal Restraint, my litmus test for President.
"Tap water" is not meant for drinking
July 31, 2007 - 10:38 ET by Britcom"Tap water" is not meant for drinking, it is meant for washing with. It contains chemicals from the water treatment process (chlorine, fluoride, etc) and all of the crap from inside your city's (often ancient) water mains. As a firefighter, it was often my job to flush the hydrants (which are tapped directly into the city water mains) to clean out the crap that builds up in the pipes. Often the water would run through most of the colors of the rainbow before eventually turning clear. The local municipal water company can only treat and clean the water its put into the system, if the water mains are are not clean, then neither is your tap water, so don't drink it unless you use at least an activated charcoal filter system.
Now, about bottled water... there are two kids of bottled water: natural spring water, and everything else. What is so special about natural spring water? It's the minerals in solution. Minerals are vital for the bodies functions and natural spring water is the cheapest, safest, and most effective way to get your daily dose of essential minerals. The human body was designed to work with the natural spring water found on planet Earth. It was not designed to run on man made water. Just the H20 is not the only thing that we need from the water we drink. We also need those essential minerals in the right balance that nature provides. Spring water is clean and clear because it is filtered by the Earth. As long as the surrounding land is free from modern polutants and fertilizers, and as long as the the spring runs through naturally mineral rich rock and soil, the water will be healthy for you. The more pristene and mountainous the source, the better. Tap water does contain "minerals" but mostly bad (sometimes toxic) minerals. These are not the same kind of minerals found in natural spring water. Many bottled waters are comply devoid of minerals or contain only tap water minerals. Others try to mimic natural spring water by adding what they think are the right kind and amount of minerals to the water. But only natural spring water has been shown to promote health and extend lifespan and fruits and vegetables grown in mountainous areas irrigated with natural spring water are some of the most healthful and nutritious on the planet. So the next time you see bottled water sitting next to natural spring water on the shelf, you think about that.
Oh, and by the way, those natural minerals in solution make spring water taste better, that is what we used to call "sweet" water. Your tongue is smarter than your brain when it comes to knowing what is good for you to drink.
man-made water?!?!
July 31, 2007 - 10:42 ET by TruthMongerman-made water?!?! Hmmm
some tap water is fine for drinking
check with your local municipality
it is wholy inaccurate to try and label Aquafina as "tap water" IMHO
Aquafina="Tap water"?
July 31, 2007 - 13:36 ET by BritcomI agree Aquafina is not tap water, but it is not spring water either. It is not natural water either. Reverse Osmosis is not a natural process. It is "pure" H2O, if that is all you want from your water, and that is all some people seem to want. BUT.. since it is not Natural Spring Water and doesn't contain all the natural minerals in solution, it doesn't warrant the premium price they charge for it, it should be HALF the price of spring water, since it comes from city water and not a natural spring far away. Therefore if you pay the premium price, you are a fool. Buy the natural spring water and get your money's worth.
Tap water not meant for drinking?
July 31, 2007 - 11:18 ET by RJNonsense! Yes, even ignoring that the mineral content, quality and drinkability of spring water varies considerably, it's usually better for you. But that doesn't mean tap water is not meant for drinking.
And logically following your flushing the hydrants story, if our tap water is "dirty", every time we turn them on the water would also go through the colors of the rainbow before running clear.
Having said that, if your water hasn't been used for several hours, it's a good idea to run your faucet for a minute or two to flush out the possible impurities that have leached from the pipes in your home. I've been doing that for years.
Flushing the mains
July 31, 2007 - 12:54 ET by BritcomSo where do you think all that nasty color came from? I saw it with my own eyes. Go ahead and ask any firefighter about the color of hydrant flushed water. Your home tap doesn't move a large enough volume of water to flush out the crap in the pipe all at once. It comes out in much smaller quantities that are not as easily seen, but all that crap is still sitting there in your water main leaching into your tap water. How old is your water main? 1980? 1970? 1880? You don't know? I recommend the filter.
Tap Water
July 31, 2007 - 12:59 ET by RJI'm not challenging that you saw it with your own eyes, just your conclusion that it "proves" that tap water is not for drinking.
Its a choice
July 31, 2007 - 13:20 ET by BritcomPeople drink city water, and it doesn't kill them (usually). Does that mean that it is "safe" to drink? Perhaps, who knows for sure. Does that mean that city water is good for people to drink (especially children)? No, I don't think that is any kind of proof of "goodness", not even a city certification of water safety will say that. Does that mean that city water is healthy for you to drink compared with your other choices, including filtered water, purified water, and natural spring water? I think not.
Well, Britcom, you've tempered your
July 31, 2007 - 13:32 ET by RJWell, Britcom, you've tempered your original statement that tap water is not for drinking, and that was my main objection.
As for "natural spring water", it varies widely in mineral content and quality. The best tasting water I've ever had came from a 600 foot deep well located off RT 1 in Maine, right next to the seashore. The public pumps it up by hand, and it's very popular locally...but I bet the pipes are rusty! ;^>
Interestingly, a nationwide study was done a few years ago, and New York City water was classified among the top waters in taste and quality.
RJ -- there have been
July 31, 2007 - 13:38 ET by Jack BauerRJ -- there have been plenty of tests that have shown so-called "pure" bottled water has more impurities that tap water.
But hey, you have to admire the biz acument of companies who can persuade dopey liberals to pay more for water than they do for gas.
True, Jack
July 31, 2007 - 13:47 ET by RJTrue, Jack, on both counts. But Britcom probably deserves some slack because he was obviously affected by seeing the gunk come up from his hydrant flushing days.
It's like someone seeing how sausages are made and never eating them again....
RJ -- when I was in
July 31, 2007 - 13:56 ET by Jack BauerRJ -- when I was in advertising, my art director told me of the time he worked on a major sausage account, going to the plant and seeing how they were made.
It's true. He would never eat sausages.
Funny you should mention that.
July 31, 2007 - 13:47 ET by BritcomNew York City water comes mainly from the mountain streams and rivers of the Catskills where my family is from. One of the City owned resevours is the huge Downsville Resevour right next to the town of Downsville, which is permitted to discharge its greywater (treated sewage) and stormwater directly into the resevour. As was said above, New York City is not required to treat its public water before delivering it to your tap. So drink up.
Rivers clean themselves
July 31, 2007 - 14:07 ET by RJRivers clean themselves as they move...and you ignore the water quality testing.
With your phobia, Britcom, it surprises me that you drink anything but water that you boil and cool yourself. You do know, don't you, that your filters aren't 100% effective?
The resevour
July 31, 2007 - 14:32 ET by BritcomLol, the Downsville Resevour is a man made lake created when the local river was dammed. The mountain streams and rivers run into the resevour but do not exit naturally. The water enters a huge underground aqueduct (pipeline) that takes it over 100 miles directly to the city. The Downsville Sewage treatment plant has nowere else to discharge their greywater (treated sewage) and stormwater (untreated) other than directly into that same resevour. The discharge permit was given in exchange for giving the City the right to submerge half the towns land under the resevour lake. So no natural cleaning going on there. I guess if the test says the water is "clean", then it must be right? There is also a bridge for sale down there, any takers?
p.s Personally I buy Walmart spring water which comes from a local spring.
Thanks, but I already knew that Britcom
July 31, 2007 - 14:45 ET by RJThanks, but I already knew that, Britcom. Tell me something relevant, like what percentage of the total volume is greywater. And, even in an acquacuct, moving water aerates and cleans itself to some degree.
I'm not surprised that your phobia won't allow you to accept the water quality testing for NYC water, but what do you know about the pipes used in the local springs? To your knowledge, is there regular testing for water quality? If so, why would you believe it? Just to be safe, shouldn't you filter that water, too?
Safety
July 31, 2007 - 17:40 ET by BritcomI think it is fine if you or anyone else wants to drink water that contains greywater no matter how small the concentration. I think most people would choose not to if they knew and had other options. Personally, I don't have an "acceptable amount of fecal matter" in my drinking water. Aeration has no mechanism to remove contamination that is physically present in the water. You need a filter for that. Reverse Osmosis (RO) is a form of filtration. The best purification method is distilation (evaporation). I am not as concerned about a spring water plant as I would be if it were run by the government. It is never a good idea to trust the government. I don't think that any sewers discharge into the spring water plants holding tanks, but you're right, you never know. I'll ask them.
If I were as "phobic" as you say, then I might not be drinking spring water. In fact, I would probably be drinking only "rain water and pure grain alcohol" to replenish my "precious bodily fluids, Mandrake". =)
Rainwater is often polluted, Britcom
July 31, 2007 - 17:59 ET by RJRainwater might sound nice to your water phobias, Britcom, but sorry to say it can be polluted with things like agrichemicals, and is often acidic....
You say you'll "ask them" (your local spring), but why would you believe them?
You say NYC doesn't "treat" it's water, but I find it hard to believe they do nothing at all. Got anything to back that up? And while you're at it, how about a study that shows there's fecal matter in NYC water?
Finally, here's a site about water that will probably drive you completely over the edge. Warning: given your proclivities, this may change your life in an unalterable manner. ;^>
The "rain water" comment
August 2, 2007 - 12:48 ET by BritcomThe "rain water" comment was a quote from the insane General Ripper, in Dr. Strangelove. Here is the script from that scene.
Ripper: Mandrake?
Mandrake: Yes, Jack?
Ripper: Have you ever seen a Commie drink a glass of water?
Mandrake: Well, I can't say I have.
Ripper: Vodka, that's what they drink, isn't it? Never water?
Mandrake: Well, I-I believe that's what they drink, Jack, yes.
Ripper: On no account will a Commie ever drink water, and not without good
reason.
Mandrake: Oh, eh, yes. I, uhm, can't quite see what you're getting at, Jack.
Ripper: Water, that's what I'm getting at, water. Mandrake, water is the source
of all life. Seven-tenths of this earth's surface is water. Why, do you realize
that seventy percent of you is water?
Mandrake: Uh, uh, Good Lord!
Ripper: And as human beings, you and I need fresh, pure water to replenish
our precious bodily fluids.
Mandrake: Yes. (he begins to chuckle nervously)
Ripper: Are you beginning to understand?
Mandrake: Yes. (more laughter)
Ripper: Mandrake. Mandrake, have you never wondered why I drink only distilled
water, or rain water, and only pure-grain alcohol?
Mandrake: Well, it did occur to me, Jack, yes.
Ripper: Have you ever heard of a thing called fluoridation. Fluoridation of
water?
Mandrake: Uh? Yes, I-I have heard of that, Jack, yes. Yes.
Ripper: Well, do you know what it is?
Mandrake: No, no I don't know what it is, no.
Ripper: Do you realize that fluoridation is the most monstrously conceived
and dangerous Communist plot we have ever had to face?
Hey!
July 31, 2007 - 18:24 ET by mandrakeI would probably be drinking only "rain water and pure grain alcohol" to replenish my "precious bodily fluids, Mandrake". =)
Someone's trying to steal my shtick! This is an outrage. I think I need a glass of Taranna tap water....
Minerals in water are for
July 31, 2007 - 13:41 ET by stratmanMinerals in water are for the most part non-essential in America. We get plenty of minerals from so many different food sources and/or vitamins that any in water are a moot discussion. But, most people's diets do not contain enough water to sustain life without drinking fluids (of some sort), the main constituent being water.
For more info on minerals in water plus even more fun facts see http://www.freedrinkingwater.com/water-education/quality-water-mineral.htm.
Choosing a certain type of water over another besides purely economic and HazMat reasons is a personal preference guided more by symbolism than scientific reasoning.
Killing them with kindness isn't working. Time to get scrappy with the Donkeys.
Tap water
July 31, 2007 - 13:14 ET by mandrakeMy parents and inlaws have all used 'tap water' all their lives. They're in their 80's now, so how bad can it be?
I think the key is to first freeze it into ice cubes and then add whiskey or vodka...that seems to kill the bacteria :)
A cork in Boone's Farm?
July 30, 2007 - 21:01 ET by Night WatchmanWho are you kidding, a cork in Boone's Farm? You must have taken it from a bottle of Gallo.
LOL
NW... LOL... Ahhhh...mem
July 30, 2007 - 21:06 ET by bigtimerNW...
LOL...
Ahhhh...memories...I don't recall corks either in good ol' Boone's Farm...even Sweet Mountain Berry of some such.
BT
July 30, 2007 - 21:20 ET by Night WatchmanFor my first quart of Boone's Farm Apple, I had doctored ID and 83 cents.
NW......adn I ended up
July 30, 2007 - 21:27 ET by bigtimerNW...
...and I ended up with my first hang-over with a lot of help from mixing it with some rot-gut called Spinada or some such.
Really bad.
Really young.
Really dumb.
Still hurts thinking about it...lol.
Or Annie
July 30, 2007 - 21:32 ET byOr Annie Greensprings?
Supreme Court, National Security, Borders, Fiscal Restraint, my litmus test for President.
Good ol' Annie.... Oh
July 30, 2007 - 21:49 ET by bigtimerGood ol' Annie....
Oh no...another hang-over!
Didn't cost much...but man did ya pay the price!
weren't they both
July 30, 2007 - 21:52 ET byfound to have formaldahyde in them?
Supreme Court, National Security, Borders, Fiscal Restraint, my litmus test for President.
OMG! Annie Greensprings!
July 30, 2007 - 22:09 ET by Scout FinchMy first drunken experience! (Circa 1974) I believe it was Peach-flavored Annie Greensprings! One bottle split between a gaggle of girls on a sleepover in a tent. What fun. And my mom's stolen Kent cigarettes to smoke. Foolish, naive young girls!
Couple of fun memories:
July 30, 2007 - 21:46 ET by balboaCouple of fun memories: Cherry vodka slipped into Cokes from McDonald's, and Little King's beer. Bad decisions. Lots and lots of bad decisions.
...and then there was
July 30, 2007 - 21:54 ET by bigtimer...and then there was always the lime vodka too...
LOL...
My liver will never forgive
July 30, 2007 - 22:03 ET by balboaMy liver will never forgive me...
boa...lol... ..I'm still
July 30, 2007 - 22:11 ET by bigtimerboa...lol...
..I'm still askin' for forgiveness....
No, it's the same old twist
July 31, 2007 - 05:17 ET by Gat New YorkNo, it's the same old twist off cap. They just call it a corking charge when you bring your own bottle and they charge you to use it.
galvanic -- actually your
July 31, 2007 - 13:45 ET by Jack Bauergalvanic -- actually your pen name sounds like a posh bottled water.
For the first part of the
July 30, 2007 - 15:38 ET by NortonalecFor the first part of the Summer we were experiencing a drought here in South Florida. As a result, all cities and Palm Beach County banned watering lawns and wanted everyone to conserve. It worked. It actually worked too well. There was an article in the Palm Beach Post which stated that because of the decline in water use ( and the decline in the amount municipalities were billing customers ) the utilities would have to raise rates. Follow the money...
Nortonalec
Ozarka?
July 30, 2007 - 15:40 ET by ArcherBI know that Ozarka is plainly labled as coming from Houston Municipal Water, or at least it is in Houston. Either all of Ozarka's water comes from the Houston tap or they bottle it locally from local water sources. It never bothered me as all water comes from some natural source. They just let the city do the first few purification steps for them. I'm sure they filter it further before sticking it in the bottle. I grew up in Houston and Ozarka tastes much better than the water from a Houston tap!
If you hamper the war effort of one side, you automatically help out that of the other. --George Orwell
So Julia, consumers
July 30, 2007 - 15:45 ET by balboaSo Julia, consumers shouldn't be upset that they were led to believe the water was being bottled from a mountain stream? They should say, "Oh, OK! Thanks!"
Bal, did you think it was
July 30, 2007 - 15:49 ET by rimskyBal, did you think it was being bottled from a mountain stream?
I always thought aquafina
July 30, 2007 - 15:57 ET by TruthMongerI always thought aquafina was water
and i was right!
Water is water people...
H2O technically:)
Have you ever had Fiji
July 30, 2007 - 15:58 ET by balboaHave you ever had Fiji bottled water? That stuff is the best water I've ever tasted.
nah - i've had evian,
July 30, 2007 - 16:02 ET by TruthMongernah - i've had evian, aquafina, stuff out of a tap, stuff out of a mud puddle - the mud puddle water did have a slightly less- desirable taste that i did notice...
Pepsi should have some fun with this - sell something called "raw sewage"
it would be like that birkenstock crowd organic bottled mud water type stuff you can get at the local coop - but actual mud water, though - and the birkenstock crowd would be thinking it was organic mud water - and then get all pissed off again:)...
Naw, we used to get it in
July 30, 2007 - 16:03 ET by BDNaw, we used to get it in Hawaii and I STILL prefer Aquifina....
Fiji actually does comes
July 30, 2007 - 16:03 ET by Gat New YorkFiji actually does comes from Fiji where it is bottled. I hope you are all stocked up on it, because I think they recently had a coup d'etat and the military has taken over. It's questionable whether the brand will continue.
well im sure at least 100
July 30, 2007 - 16:06 ET by TruthMongerwell im sure at least 100 africans just died for lack of any decent tap water whatsoever during our crucial debate here - nuff said in my opinion - and this is directed entirely at the MSM whiners who started it all in the first place...
I sure as hell didn't think
July 30, 2007 - 15:57 ET by balboaI sure as hell didn't think it was a "purified" version of tap water.
this is kind of like Disney
July 30, 2007 - 15:59 ET by TruthMongerthis is kind of like Disney promoting a cute kid's cartoon film about prehistoric animals
which turns out to be total global warming propaganda
no big deal right?
It's not the end of the
July 30, 2007 - 16:04 ET by balboaIt's not the end of the world. Just shows you how marketing and advertising work.
very true - hence the holy
July 30, 2007 - 16:07 ET by TruthMongervery true - hence the holy and blessed purpose of our dear NB web site!
water water everywhere
July 30, 2007 - 16:05 ET by DontFeedTheTrollsAquafina water clearly states it is purified water, nowhere does it say it is from a mountain or lake (unlike Poland Spring water). Read the frigging label.
D
I don't support our liberals or their mission.
The graphic of the
July 30, 2007 - 16:09 ET by balboaThe graphic of the snow-covered mountains is there to suggest...?
It's no big deal, but they were clearly trying to convey something different than just plain ol' water. I'm not saying it's a crime, or that they should be punished, or people should sue. Just that Aquafina was "playing the game."
you're all wet
July 30, 2007 - 16:12 ET by DontFeedTheTrollsAquafina stresses the purity of it's water, rightly so. It may be the purest water available. Spring water is anything but pure.
D
I don't support our liberals or their mission.
That doesn't answer the
July 30, 2007 - 16:20 ET by balboaThat doesn't answer the question.
I grew up getting water
July 30, 2007 - 16:55 ET by Dan The Man 2I grew up getting water from the spring outside my Grandad's door. It was cool and fresh with a hint of mossy taste as the springhad moss in it. Best water I ever had. And in 105 degree Texas heat it was wonderful.
Nuke em til they glow then shoot em in the dark.
That is actually the best
July 30, 2007 - 17:13 ET by Gat New YorkThat is actually the best beverage you can drink.
so when i buy aquafina with
July 30, 2007 - 17:53 ET by TruthMongerso when i buy aquafina with snow-capped mountains on the label i expect the water to be from those mountains dammit....
and furthermore when i buy aunt Jemima pancake syrup i expect a black lady to pour out of the bottle...
when I buy mr clean i expect a genie to pop out of the bottle...
when i buy M&M's they damn sure better sing and dance for me...
we've been getting ripped off big time people>:(
"so when i buy aquafina
July 31, 2007 - 05:26 ET by Gat New York"so when i buy aquafina with snow-capped mountains on the label i expect the water to be from those mountains dammit.... "
At some point in time the water did come from mountains somewhere before it ended up in the rusty pipes of the Pepsi bottler.
and furthermore when i buy aunt Jemima pancake syrup i expect a black lady to pour out of the bottle...
Who do you think actually makes that authentic flour?
when I buy mr clean i expect a genie to pop out of the bottle...
He only pops out if you buy a competitor. At the supervisor level he doesn't do any actual cleaning. It's a union thing.
when i buy M&M's they damn sure better sing and dance for me...
They only dance in your mouth - not in your hands.
. . . . that was too easy :)
...that it is best served
July 30, 2007 - 16:15 ET by BD...that it is best served COLD!
balboa vomited: I sure as
July 30, 2007 - 16:19 ET by Mr. Kafirbalboa vomited:
I sure as hell didn't think it was a "purified" version of tap water.
Wait, so now Aquafina was "playing the game", but your previous comment suggests you were indignant that it was tap water. Which is? Or does it matter as long as you can whine about something?
Don't get caught up in the
July 30, 2007 - 16:22 ET by balboaDon't get caught up in the lingo, Mr. K.
And the Eskimo on Eskimo
July 30, 2007 - 17:23 ET by stratmanAnd the Eskimo on Eskimo Pies is there to suggest... Eskimo's make them or are the group being advertised to? No, the pies are frosty frozen treats that even an eskimo child would enjoy.
And the mustang on a Ford Mustang is there to suggest... the car is as fast as a horse, ie has one horsepower? No, the car is very fast, very nimble and very liberating to drive.
And the igloo on Igloo coolers is there to suggest... made in the Arctic or for use in the Arctic? May you could use one in the Artic but it will keep your road pops frosty fresh whereever you go.
And I never saw a brown derby at a Brown Derby restaurant! Were they implying the steak was from a Derby losing racehorse?
The mountain graphic is a marketing tool to allude to pure water. Some may take it to mean it comes from mountain streams, and technically some of the carbon and/or hydrogens have been in mountain streams previously (conservation of mass), but the water's advertising did not explicitly make claims to mountain streams. If they had, then the class action lawsuit would already have been proposed.
The water is purified water. It may even be healthier than that found in some mountain streams.
This is a mountain out of a molehill.
Killing them with kindness isn't working. Time to get scrappy with the Donkeys.
As a hiker for almost 50
July 30, 2007 - 17:33 ET by Del DolemonteAs a hiker for almost 50 years, I can assure you that no one in their right mind would drink water straight out of a mountain stream. Cysts of the intestinal parasite "giardia lamblia" are common in such streams, even at higher altitudes.
And even though you might stop by a refeshing looking pool of running water to take a drink, for all you know there might be the rotting carcass of a moose in the water somewhere upstream!
Luckily today there are small and very effective hiker water filters.
As a hiker for almost 50
July 30, 2007 - 19:25 ET by balboaAs a hiker for almost 50 years, I can assure you that no one in their right mind would drink water straight out of a mountain stream.
Except for Bear Grylls of course. Or the Donner Party.
Bal
July 30, 2007 - 19:32 ET bythe little bugger 'giardia' is an import from Europe. My early years hiking and camping we did not worry about filters now we do.
Supreme Court, National Security, Borders, Fiscal Restraint, my litmus test for President.
Well as a hiker for over
July 30, 2007 - 19:34 ET by bigtimerWell as a hiker for over fifty years in various places I guess I should of been dead by now for drinking from numerous streams...of course I didn't go to classes to know better.
Dang me anyway...guess I showed them.
Actually, as I recall the
July 30, 2007 - 19:46 ET by Del DolemonteActually, as I recall the Donner party found a series of remarkable springs that they got some of their water from. "Springs", as opposed to "streams", are defined as a source where the water bubbles up directly out of the ground or shoots out from a crack in a rock. I've seen mountain springs that were literally like drinking fountains. Springs like that are safe to drink from, as you're getting the water at the source.
As for Bear, when he and his buds are climbing Mt. Everest, they get their drinking water from melting snow. He's also been exposed as an imposter:
http://www.dailymail...
Yeah, I've read that
July 30, 2007 - 20:01 ET by balboaYeah, I've read that article. Even if he has cut some corners, he's still done some amazing things on that show.
I'll wait to see how this plays out before deciding.
Mountain Springs
July 30, 2007 - 20:04 ET by stratmanI've drunk from mountain springs before. Delicious.
One time I was flown out to Colorado to help a friend paint his father's home outside Vail. There I experienced my first mountain spring - water almost fountaining out of a crack in the ground.
Last time I saw something like that it was a broken water main - not exactly appetizing.
Killing them with kindness isn't working. Time to get scrappy with the Donkeys.
"And the Eskimo on Eskimo
July 30, 2007 - 19:15 ET by balboa"And the Eskimo on Eskimo Pies is there to suggest... "
Gee, ya' really nailed me there...
"The mountain graphic is a marketing tool to allude to pure water. "
That's all I was saying.
It's a metaphor. It's
July 30, 2007 - 20:11 ET by stratmanIt's a metaphor. It's marketing. That's all. Nothing too nefarious.
Was the consumer in any danger? Not that I've heard.
Did PepsiCo (whoever the bottler is) break any laws? Not that I've heard.
I can't say I didn't think it was from the mountains, but I can say I bought the water when it was the cheapest one available in the mini-mart.
Ever since someone told me "Evian" was "naive" spelled backwards, I didn't care where the water came from as long as it was inexpensive, noncarbonated and safe.
Killing them with kindness isn't working. Time to get scrappy with the Donkeys.
You should hear the fake
July 30, 2007 - 21:18 ET by balboaYou should hear the fake commercial "Hot Dog Water." It's about a company selling water that was used to boil hot dogs as a fancy french drinking water. Very funny.
Is that anything like
July 30, 2007 - 21:23 ET byTerrier (pronounced terry-aire)
Supreme Court, National Security, Borders, Fiscal Restraint, my litmus test for President.
}}}----> Evian emits greenhouse gas
July 30, 2007 - 21:29 ET by Cool ArrowScientific research has proven Evian water emits the highly toxic chemical CO2. The earth's carbon credits ar in arrears.
BTW, EVIAN spelled backwards is . . .
Hey did everyone hear that
July 30, 2007 - 21:44 ET by balboaHey did everyone hear that "Evian" spelled backward is "Naive"?
boa... YEP...sure
July 30, 2007 - 21:47 ET by bigtimerboa...
YEP...sure have
I'll drink to that!
Wow, bal, I never heard
July 30, 2007 - 21:54 ET by BlondeWow, bal,
I never heard that before.
Color me shocked!
Just wanted that on the
July 30, 2007 - 22:02 ET by balboaJust wanted that on the official record, since it's only been repeated 15-16 times on this thread so far...
LOL boa.
July 30, 2007 - 22:08 ET by bigtimerLOL boa.
}}}----> Sorry, balboa
July 31, 2007 - 06:04 ET by Cool ArrowI count two. But if it's 15 or 16, that must be the way it is.
Obviously wasn't very good at accounting.
Here's what you do: Click <edit><find> then type the word naive in the box provided. Continue clicking <next> as you count the occurrences until you reach 15 or 16.
Just getting it on the official record.
Wow...that just went right
July 31, 2007 - 09:12 ET by balboaWow...that just went right over your head, didn't it.
}}}----> Guess so balboa
July 31, 2007 - 09:50 ET by Cool ArrowMissed it completely
Funny
July 30, 2007 - 23:26 ET by stratmanThey should get the Korean comedian on Mad TV to sell it while doing his befuddled translater character that always screws up and then says "Uh oh. Hot Dog!".
Killing them with kindness isn't working. Time to get scrappy with the Donkeys.
ummm...cold
July 30, 2007 - 17:57 ET by LionKing"The graphic of the snow-covered mountains is there to suggest...?"
...best served cold.
Water, water everywhere...
July 30, 2007 - 16:19 ET by heldmyw"...CAI also contends the bottled water industry is attempting to control water sources as “simply another opportunity to profit....”
Ohhhh! I would LOVE to see Phillip-Morris, Coca-Cola, Wal-Mart et al with a SERIOUS stake in clean, pure water supplies!
Could you imagine the SPARKS as these giants weigh in when someone comes around threatening to pollute groundwater with, say, a zinc mining operation:
"...Gore's home in Carthage is sitting on a zinc mine. Gore receives
$20,000 a year in royalties from Pasminco Zinc, which operates a zinc
concession on his property. Tennessee has cited the company for adding
large quantities of barium, iron and zinc to the nearby Caney Fork
River...." http://www.usatoday....
Hi AL! Luv ya baby!
Look friend, tell me why I
July 30, 2007 - 16:34 ET by 4arrowLook friend, tell me why I should rely on the town's big shot slacke'sr son who parties hardy and gets the job to maintain the towns water quality?
We carry bottled water, thank you very much.
clean my family's tap water
You know it's sad when the
July 30, 2007 - 16:30 ET by fenderteleYou know it's sad when the busiest tread on NB is related to bottled water.
Not a whole lot of action lately around here, until I show up and start stirring the cesspool. I think as soon as everyone actually saw what your writers looked like, they hightailed it.
eh?
July 30, 2007 - 16:35 ET by 4arroweh?
fender and his personal introspection
July 30, 2007 - 16:40 ET by LionKingfender when referring to the cesspool was referring to himself and his like-minded ilk.
Years ago I sat at a round
July 30, 2007 - 16:44 ET by 4arrowYears ago I sat at a round table with folk to determine what makes man ...
the goofball said sex
long story short FOOD ansd WATER was and is the answer.
If your local water is not in the hands of experts then expect to die before your time.
Fender can't help himself
July 30, 2007 - 16:50 ET by RJFender can't help himself. Like a typical leftist, he wants to organize the world to his template....and that includes instructing NBers on what they should be talking about.
How are things over at Howie
July 30, 2007 - 17:34 ET by Del DolemonteHow are things over at Howie Stern's site?
What happened to our our pics?
July 31, 2007 - 09:35 ET by BritcomDid I miss something?
And for anyone upset with
July 30, 2007 - 17:53 ET by Gat New YorkAnd for anyone upset with the quality of the water source that goes into Aquafina (Pepsi) or Dasani (Coke) I don't want to ruin your day but it is the same water that goes into actual Coca-Cola and Pepsi-Cola - but not purified.
next thing, they'll
July 30, 2007 - 18:43 ET by hordognext thing, they'll 'discover' is that dasani is also just purified tap water bottled by coke....which it is....i heard about both of them like 4 years ago....not sure why it's suddenly a crisis...
let's start bottling some of that glacial run-off we're causing with global warming er, 'climate change' and call it.....um.....what's french for 'we're all gonna die!!!!!'
I will take my chance with
July 30, 2007 - 18:49 ET by 4arrowI will take my chance with filtered bottled water.
Nous sommes tout gonna meurt
July 30, 2007 - 18:53 ET by Gat New YorkNous sommes tout gonna meurt or just Armaggedon.
that's
July 30, 2007 - 19:07 ET by hordogthat's it!....
Aquageddon
other one's too long lol
thanks for the inspiration gat :-}
Water disparities
July 30, 2007 - 18:49 ET by lbcdawnkatie cr***
July 30, 2007 - 18:55 ET by krismcsherryWhat amazes me is Katie Couric isn't embarassed to report on this nothing "story". Yeah Katie, it really fooled me into thinking it was the finest water out there just by its pretty label although it's sold in dollar discount stores, the cheapest water on the shelves.
I couldn't give a fiddler's fork about where the water comes from as long as it's fit to drink. I don't remember them ever marketing it as magic mountain spring water, just purified water. Trust me, when you live in an area where temperatures reach 115 F, you don't care where the water comes from as long as you have it with you when you need it.
Yup, Aquafina is cheap but I'm even cheaper and refill the bottle many times with cold tap water or water that's been fridge-filtered. Water is water as someone said.
As in San Francisco, the Water Bottle Police Force are at it again and the media turns in their brains and souls once more to join hands and lie to its audience. What a bunch of nitwits are the media.
Thanks Katie, I'm so stupid I need you to tell me what to do.
City tap water
July 30, 2007 - 19:05 ET by dagdaI think I remember New York City tap water winning a blind taste test, which included some bottled waters.
Our real problem, then, is not our strength today; it is rather the vital necessity of action today to ensure our strength tomorrow. Dwight Eisenhower
Yeah that NYC tap sure has
July 30, 2007 - 19:15 ET by VT Con ManYeah that NYC tap sure has alot of "character" and "body".
So, first it was Big Tobacco, then Big Oil, now Big Water? Look out Big Bubble Gum...
Spring water
July 30, 2007 - 19:22 ET by dagdaMuch of NYC tap water comes from lakes far north of NYC. The aquaducts were built and rebuilt to make this happen. I am not sure if the lakes supply all of the city water now, but I do know that the water that the city gets from the lakes is highly regarded in water tasting circles.
Where I live, the water tastes like crap, so we use some type of water filtration system or buy bottled water.
Our real problem, then, is not our strength today; it is rather the vital necessity of action today to ensure our strength tomorrow. Dwight Eisenhower
Yes, NYC has long had a
July 30, 2007 - 19:35 ET by Del DolemonteYes, NYC has long had a reputation as having some of the tastiest public water. Most of it still comes from up in the Catskills (6 reservoirs) and the other source is in the Croton area which is just north of NYC butting up against the western border of Connecticut near Danbury.
I used to live in Boston, which gets its water from the man-made Quabbin Reservior in central Mass. That lake is HUGE, and the water isn't that bad.
One of hundreds of reasons why I *know* BJ Clinton is an Idiot
July 30, 2007 - 19:49 ET by Free StinkerI used to work at a water filtration plant in Northern NJ. Our water quality was high enough (Oct-May) at intake that the mixing, settling & filtration could very easily make the water quality worse. In the summer, we also supplimented other water systems/towns, and we had to up the Chlorine dosage so the end of the line had enough Cl to keep the water uncontaminated. (more on that in a moment)
Meanwhile, NYC has the same situation except - they have no water treatment plant. BJ Clinton passed a water purity law in the early '90's exempting big cities (Democrat Strongholds) from having to comply which was a good thing to NYC. They would have had to come up with big $s to pay for a NEW water treatment plant they didn't really need. Meanwhile, the NJ town I was living in at the time had two wells with clean yummy water. They had to abondon these after they were forced to supply "treated water" due to Clinton's law. Oddly enough, the water was from the place I worked. In the summer, you could smell the Chlorine coming out of the shower head. We were at the front end of the aqueduct where the chlorine level was still high . . . thank you BJ Clinton.
So whom do you
July 30, 2007 - 23:24 ET by 4arrowSo whom do you trust?
The idiot son paracuted into that position or the bright young man from down home?
So whom do you trust? Not
July 31, 2007 - 00:52 ET by Free StinkerSo whom do you trust?
Not a moron named BJ Clinton who passed a law that lowered water quality.
Ta ta Troll!
New York City tap water is
July 30, 2007 - 19:24 ET by Gat New YorkNew York City tap water is better than bottled water. In fact Bobby Kennedy Jr. said that himself. Unfortunately he said that on the very same day he was introducing his own bottled water brand.
I spend a lot of time in
July 30, 2007 - 22:30 ET by BeanManI spend a lot of time in countries where you dare not drink the water. I love to come home to good old Frederick MD tap water. I fill the largest glass I have with ice from my freezer and then fill it up with tap water and enjoy. I buy water in these countries but in the good ol US of A I drink the tap water. I'm not so easily fooled.
Since government is coercion, politics is largely the exercise of deception regarding the intended use of coercion - George Orwell
Toronto city water is by
July 30, 2007 - 23:40 ET by 4arrowToronto city water is by far the cleanest, sweetest tap water at hand to drink. Praise for the men who make it so.
I ditto that..I never
July 31, 2007 - 00:05 ET by mandrakeI ditto that..I never bother with bottled water.
BTW are you JeanLuc Picard? (then make it so!)
}}}----> 4arrow
July 31, 2007 - 01:01 ET by Cool ArrowSo Toronto gets its water from "other than fresh" sources?
Must be nice.
No, it's just solid civil
July 31, 2007 - 01:29 ET by mandrakeNo, it's just solid civil engineering. Paid for by Toronto tax payers.
Whoops, there's that evil word again 'tax'...
tax and spend, tax and spend, lions and tigers and bears oh my...let's run!!!
}}}----> Our water
July 31, 2007 - 01:40 ET by Cool ArrowOur water tastes kinda like water here. Now that's an engineering feat considering our rivers flow at the rate of about on foot per year in West Texas.
My stereotype of Canada is that everybody has a glacial stream feeding their reservoir.
Arrow, you should really
July 31, 2007 - 01:48 ET by mandrakeArrow, you should really get up here and visit us sometime. It's quite nice this time of year.
I once met some texans when I was salmon fishing in Alaska..they were great!
Don't count on stereotypes.
}}}----> I'd love to
July 31, 2007 - 02:00 ET by Cool ArrowGot another year of putting my youngest through college. Should get some cashflow freed up then.
You can't blame Pepsi from
July 31, 2007 - 00:41 ET by mostlymoderateYou can't blame Pepsi from profitting of the retarded public (intentional use of politically incorrect term for lack of a better one). Really, this is the same public that spends $5 on mocachinno latte's at Starbucks. The same people that buy crap with Prada written all over it for an 8000% markup. What about the "organic" sham? Or the 18% gratuity people leave waiters that are doing "their job". Think about it, people can be brainwashed to spend money on anything.
The pretty much sums up the
July 31, 2007 - 05:29 ET by Gat New YorkThe pretty much sums up the value of the entire marketing industry.
}}}----> So what, $8/gal
July 31, 2007 - 05:49 ET by Cool ArrowSo what's a measly $8.00 per gallon for tap water. Why, I spent $3.00 per gallon for gas the other day and I couldn't even drink it.
Isn't it amazing that the
July 31, 2007 - 09:08 ET by Gat New YorkIsn't it amazing that the world is coming to an end when gasoline goes over $3.00/gallon, but no one flinches to pay $5.25 for a cardboard cup of Starbucks burnt coffee.
}}}----> Starbucks
July 31, 2007 - 09:15 ET by Cool ArrowAnd Starbucks has a higher profit margin than EXXON-MOBIL.
But brewing coffee is so much more intricate than distilling gas, don't you think?
}}}----> The joke's over
July 31, 2007 - 01:14 ET by Cool ArrowPepsico stayed within the law in its marketing of finatap. The company shouldn't be surprised when their marks don't think it's funny.
Good grifters would never have left themselves perpetually open to discovery.
This could actually become a
July 31, 2007 - 05:36 ET by sarcasmoThis could actually become a pretty good Aquafina ad. Let nuts say "it's tap water" for a while without rebuttal, while busily cutting a commercial where the CEO goes down to where they change whatever filters have the gunkiest possible stuff in them only to say "yeah, it's municipal water allright, but minus this!" and dump-out something really nasty.
JMR
This is ridiculous- they
July 31, 2007 - 10:29 ET by MallRatThis is ridiculous- they never claim to be anything but purified water, all they're doing is adding additional labeling to make it even clearer to their consumers- personally, I respect the fact they're doing that, and will continue to drink Aquafina- whether it comes from a mountain spring in a foreign country, or a public water source doesn't matter to me, as long as it's purified.
I hope you're not replying
July 31, 2007 - 15:41 ET by sarcasmoI hope you're not replying to me, because I can assure you, tap water isn't always all that clean. I drink it when I have to, but not by choice, because it's scary these days in Florida. The pre-filters for any good reverse osmosis system probably catch some nasty stuff every once in a while, or if you wait long enough...
JMR
Absurd
July 31, 2007 - 11:43 ET by MikeB"CAI also contends the bottled water industry is attempting to control water sources..." That is one of the most absurd statements ever uttered, fit only for consumption by liberals and other flavors of Marxists. How do they expect Pepsico to control the public water supply? Has Pepsico and the other companies that sell bottled water purchased the water treatment facilities from various municipalities? Apparently CAI has either been drinking kool-aid made from water from their local sewage treatment plant, or they attempted to slip that statement by, hoping that no one who read it had any critical thinking skills.
"A communist is someone who reads Marx. An anti-communist is someone who understands Marx." Ronald Reagan
Also, many Pepsi bottlers
July 31, 2007 - 12:04 ET by Gat New YorkAlso, many Pepsi bottlers are not owned by Pepsi they are local private enterprises. And they don't use enough water to control the municipal water source even if they wanted to. It is amazing the fantastic scenarios these socialists can dream up.
Tasty and convenient.
July 31, 2007 - 12:50 ET by nkviking75Complaining that Aquafina is "tap water" is like griping the McDonald's is ripping us off because their hamburgers use ground beef, just like the hamburgers we cook at home. When I buy Aquafina, I'm just looking for cold, good tasting water, and I'm generally in a situation where buying a bottle of water is convenient for me. To me, Aquafina is the best tasting bottled water I've found. As long as it's pure and it tastes good, I'll continue to buy it.
When you put the clowns in charge, don't be surprised when a circus breaks out.
DUH!
July 31, 2007 - 15:26 ET by slayerwatcherHonestly...are there people out there who believe that this water comes from a magical wonderland of pure water? It's common knowledge that this stuff is just glorified tap water. It goes through an extensive filtration and purification process. I have a PUR water filter on my kitchen sink right now.
This whole story is just as dumb as the people who were "duped" into buying hot coffee at McDonald's and not knowing it was hot until they dumped it on themselves.
Welcome to the IDIOCRACY.