Vanity Fair Columnist and MSNBC Guest: Fox News 'Not Very Popular in this Country'

Photo of Jeff Poor.
  • Bookmark and Share

Let's say, hypothetically, someone was to make a disparaging statement about Fox News and conclude as a news outlet it is way outside of mainstream political thought. Well, then the follow-up appropriate question could be where does that put Fox News' competitors who get just a fraction of the cable news juggernaut's ratings?

Michael Wolff, a contributing editor and columnist Vanity Fair and CNBC regular, told MSNBC's "Hardball" host Chris Matthews on his Oct. 26 program the White House strategy was to marginalize Fox News the same way conservatives once did to liberals, making "liberal" a word with negative connotations. However, he also made the bizarre conclusion that Fox News, which dominates cable news on a regular basis, is "not very popular."

Story Continues Below Ad ↓

"It's like the conservatives and the Republicans did to Democrats," Wolff said. "They said everyone is a liberal. You're a liberal. You're a liberal ... and essentially, what they're doing is flipping that back and saying, ‘You're Fox. Oh, you mean like Fox. Oh, you're echoing the Fox opinion.' And the truth is, Fox is not very popular in this country. It may have great ratings, but still we're talking under 2 million people. It's a really marginal, somewhat extreme presence in the United States."

Wolff has made ridiculous comments like this in the past. Last year, after conservative radio host Rush Limbaugh inked a $400-million deal, Wolff told CNBC that the conservative talk show host's days were number with the new era of hope and change that was to be ushered in under the new President Barack Obama. But, that turned out to be untrue. In the months after Obama was sworn in as president, Limbaugh's ratings surged to new highs. And those ratings are something that had Matthews perplexed.

"Why do people who listen to Rush Limbaugh - and he's a hell of a broadcaster - why do they listen to him and say proudly they're dittoheads?" Matthews said. "Isn't that an embarrassing thing to admit that you buy completely what somebody else says?"

According to Wolff, Matthews' premise was right and Limbaugh presence in the conservative movement is a disservice to the Republican Party.

"Well, absolutely, so if you are then - then, if you identify the broader Republican Party with that, then they go, ‘Oh, my God,'" Wolff said. "This is not really where we want to be, and this is where other people don't want to be, either."

Wolff's conclusion: The GOP's leader, an issue the hosts at MSNBC are often troubled with, isn't a political figure - like Sarah Palin for example. Instead, he maintains it is Fox News president Roger Ailes running the show.

"Yes, they're kind of deprofessionalized, and the professionals then become -- become Rush and the people on Fox like Roger Ailes," Wolff said. "So they're going to get to the point where Roger Ailes is running this party. Or even more - you know, I just wrote this book about Rupert Murdoch, and one of the things, the really profound things I learned is how unpopular he is."


Comments Policy

All comments are owned by whoever posted them and are subject to our terms of use. They should not be assumed to represent the views of NewsBusters.

Viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.

Wow, here I am wasting my

Wow, here I am wasting my life away when I could have been a vanity Fair 'Columnist'

Whew, it's a good thing I have the MSM to inform me that FOX is bad.  I don't know what I would do if they weren't around.  What would we do with all of that money saved from bloated salaries?  the homeless wouldn't want it, I know that.  They too, are glad the MSM is around to continuously push the Democrat agenda that pins them to the streets they wonder, while they ponder why it is that Katie Couric only wears glasses sometimes.  After all, they don't really make her look smart.

Yep, it's too bad I learned a skill, and make tangible contributions to society.  Maybe I should give the government more of my money, seeing that I am probably oppressing some minority for even having this job. 

After all, I could have been a 'columnist'!

I coulda been a columnist -

I coulda been a columnist - I coulda BEEN somebody.

With apologies to Terry Malloy.

http://www.imdb.com/...

 

"I dont need to read a newspaper to know the world's been shaved by a drunken barber."

Walter Brennan, The Colonel, Meet John Doe, 1941

"same way conservatives once

"same way conservatives once did to liberals, making "liberal" a word with negative connotations"

Conservatives didn't do that. People just realized that "liberal" had become a euphemism for LEFTIST. And soon enough, people will realize that "progressive" is just another euphemism for LEFTIST.

___________________________________________________________
Graphical conservative commentary - animations & pictures for posting on forums: http://ubama.org/chu...

My Thought Exactly!

I find it interesting to learn that it was REPUBLICANS who managed to bring a negative connotation to the term "liberal."  So much so that the libs changed their moniker to "progressive!"  Which is what the Communists called themselves back in the 30's.  I had no idea that the Repubs had that kind of power in the popular culture.  I mean, aren't Repubs all angry, out-of-touch white men?  Aren't they all right-wing religious EXTREMISTS????

Who knew the rest of the country was listening all along? And watching Fox News? 

I love that they are trying to pretend that the ratings for Fox News don't mean anything.  Hannity's ratings are TRIPLE those of his closest cable competitor.  And I have to admit, I was glad to learn that nobody else is watching Anderson Cooper either.  I thought it was just me who couldn't stand him. 

Yep, FOX News is completely

Yep, FOX News is completely irrelevant, that is why leftists can't stop talking about it.

All 4 listeners to HB. (I

All 4 listeners to HB.

(I included the producer and cameraman - but not both cameraman, as I heard he was dozing)

HB should be rated 'R'

Even just reading transcripts of Chrissy and his guests affirming each other's political delusions feels like peeking in on a Liberal circle-jerk..... No matter how fast I switch to something else, I feel like I need to be disinfected.

Oh, I am certain that

Oh, I am certain that amongst Michael Wolff, a contributing editor and columnist Vanity Fair's circle of freinds Foxnews is NOT very popular.  In fact I imagine it is loathed.

This is yet again a perfect example of those who consider themselves to be the arbiters having no clue outside of a tiny circle.  I am certain none of the staff of Vanity Fair have ever watched Foxnews, nor listened to Rush Limbaugh, or even ever met someone who has attended a tea party.

But I am likewise certain that all of the Vanity Fairs staff have met significant members of Hollywood and the Democrat Elite.

Out of touch does not even begin to sum it up.

Another attempt...

...to interpret reality for their own purposes.

I really get very tired of some idiot who lives under a rock somewhere poking their head up, sniffing the wind and concluding the direct opposite of what any average person would perceive.

And simply because they live under a rock they are considered important enough to listen to

Vanity what?

You're right, pantryman. 

The fringe Left of the MSM -- i.e. Wolff and ilk -- conveniently ignore their predictions a long time ago (Election Night, November 2008) that conservatism and the GOP were dead, and that the US was entering a new proplonged era of progressive hope and change.

But the voices of the Right are louder and more popular than ever, and it is the popularity of the Left's Great White/Black Hope  -- our President -- which has plummeted since the Inauguration.

Yet, rather than look at the facts, the Left continues to dismiss dissenting opinion from the Right and Center as marginal, artificial, and fading.  It's as if they are trying to convince their self-righteous selves and their audience that their earlier forecast was correct.

The operative word in his magazine's title is Vanity.

Let's get Wolff's reaction after Election Day 2010. 

 

Only a liberal ...

Only a liberal like Wolff could come to the conclusion that FOX isn't popular.

I'm thinking that this guy is still back in the late 60s, taken "tokes" every night, and thinking of how to bash conservatives. 

Remember folks, Freedom isn't Free. It was bought with the blood and sacrifice of the men and women who are serving and who have served in the U.S. Armed Forces.

For those who fought for it, Freedom has a flavor that the protected will never know.

Also remember folks, that the way to SUPPORT THE TROOPS is to support their mission. Anyone who says that they support the troops but don't support their mission is lying about supporting the troops. And if you want to know, yes I do have a dog in the fight, he is a United States Marine.

 

Quite funny.

This entire clip is quite laugh-inducing when you realize two things:

1.  Matthews is the lowest rated show on MSNBC, not considering Ed Shultz or Shuster, who don't even register on the map.

2. Vanity Fair, according to Drudge, just laid off over 100 more employees and I long for the news, and it won't be long, that it's gone under. 

South Park

Didn't I see this guy on South Park, sniffing his own farts???

mom

Was the Cosmo "columnist"

Was the Cosmo "columnist" too busy for an interview?

XD

It is both scary and funny

It is both scary and funny that the President has decided to wage war on the basis of ideology and free speech 'abuse'.  It is a very sad day when an administration is so thin skinned that it demonizes talk radio.  I can't even begin to fathom what these people's thought process is.  Our country was founded on free speech.  These clowns want regulate the very idea of independent thought.  It's insane.

this guy wuz on tingly legs show?

That should tell everybody that losers of a feather flock together.

During the commercial breaks, did they go tingly on each others legs?

 

http://gjresult.com

 

New speak

The fact that Fox has several times the viewers as CNBC etc drives them crazy, and as far as Rush, we listen to him because he agrees with us not the other way around. "War Is Peace."  "Freedom is Slavery."  "Ignorance is Strength."

Liberals / Progressives often do this...

They make statements that are patently false but they want to be true. Sometimes it's a self-fulfilling prophesy. They are rarely called on it by their liberal media friends.

The ratings system is flawed and the big networks know it. They want to keep it the way it is because it benefits them.

FNC is 2 times more popular than MSNBC and 3 time more popular than CNN.

Throw 'da bums out!!!

Before it's too late. 

www.loyaltoliberty.com

Wolff Once Said Outright Liberals Are Smarter Than Conservatives

...and in a manner so condescending I remember it some five years later. He said it on a syndicated radio show hosted by putative financial expert Ron Insana, but the show had too meager an audience to merit online audio clips.  But somewhere, there is a recording of Wolff saying that, and I hope someone has a way of unearthing it and then daring him to say it again before a wider audience.

"Well, I've got nothing against the press...they wouldn't print it if it wasn't true..." -- Joe Jackson, "Sunday Papers"

Who still watches...

MSNBC? Does their opinion really carry any weight what so ever? They are totally irrelevant at this point, so who really cares what they have to say? If it wasn't for NB checking out what goes on at MSNBC, they would be ratingless/.

 

President Obama is nothing more than a lying empty suit; a Hollywood style special effects smoke and mirrors show that has shown itself to be a total fraud.  

WAKE UP AMERICA! SAVE OUR CONSTITUTION! 

To be fair, MSNBC's rating

To be fair, MSNBC's ratings arent that bad.  Its not like they are CNN or something.

great point!

They only suck marginally-less than CNN when it comes to ratings. Even Nancy Grace is beating Olberman more often these days. *snicker*

 

              

              Everyone knows about Fox. Nobody knows about Wolff. This guy thinks he can speak for the American people. NOT!                                                                                                                                                                                                                                            

Uh, Michael, reality check.

When you said, "And the truth is, Fox
is not very popular in this country. It may have great ratings, but
still we're talking under 2 million people. It's a really marginal...", did you realize you stated this on a show that gets far less viewers than Fox? 600,000 Friday night for example.

I was listening to the show and thought at the time that this guy doesn't have a clue about the viewership numbers of the show he is on. 

 

What an A--hole

He works for Vanity Fair, a magazine devoted to half naked whores pimping garbage perfume, cosmetics and other worthless items.

'nuff said.

"Timothy, guard what God has entrusted to you.  Avoid godless, foolish discussions with those who oppose you with their so-called knowledge."

Timothy 6:20

→ Erond

Maybe Wolff is just scared he'll be replaced with with Sean Penn.

LYDSEXICS UNTIE!

In a way CA, that would be honest

Because at least at that point, everyone KNOWS what a screaming communist Sean is.

"Timothy, guard what God has entrusted to you.  Avoid godless, foolish discussions with those who oppose you with their so-called knowledge."

Timothy 6:20

"Why do people who listen

"Why do people who listen to Rush Limbaugh - and he's a hell of a broadcaster - why do they listen to him and say proudly they're dittoheads?" Matthews said. "Isn't that an embarrassing thing to admit that you buy completely what somebody else says?"

I'll tell ya why Mr Wolf - because Rush is saying what I'm thinking - not the other way around. I suspect the majority of Rush fans listen for the same reason too. But you liberal socialists wouldnt or couldnt understand that.

 

"I dont need to read a newspaper to know the world's been shaved by a drunken barber."

Walter Brennan, The Colonel, Meet John Doe, 1941

misterbee

DITTO

Friday, October 23, 2009, 5

Friday, October 23, 2009, 5 p.m.

Glenn Beck (Fox News)  -  2,785,000 viewers

Matthews (MSDNC)  -  604,000 viewers

http://www.mediabistro.com/tvnewser/ratings/the_scoreboard_friday_october_23_141300.asp#more

Blame game

"It's like the conservatives and the Republicans did to Democrats," Wolff said. "They said everyone is a liberal. You're a liberal. You're
a liberal..."

Maybe I'm not as popular and smart as Wolff wants me to think he is, but I don't recall the republicans doing that to democrats. Almost for the last decade they made sure their voices were heard, either saying the most baffling things or standing up for everything ever considered wrong. And you can't blame other people for the things you say. And their pals were always eager to defend them, and hardly, if ever, condemned their actions or their words.

So looking at that baffling statement, he can blame it on whoever he wants, but he brought it upon himself, and if he attaches the word "liberal" to himself, he's definitely one of the reasons it's not seen in a good light.

There are only 3 things Americans can do.

1) Vote.  This doesn't happen too often and we don't have much of a choice when we do

2) Protest.  There's been a lot of that lately

3) Support news media that represents our viewpoints.

The maniacal jackasses at CNN, MSNBC blah blah blah STILL don't get that people are VOTING WITH THEIR REMOTE.  This is THE ONLY WAY average joe citizen can exert power and influence. 

 

"Timothy, guard what God has entrusted to you.  Avoid godless, foolish discussions with those who oppose you with their so-called knowledge."

Timothy 6:20

Kinda reminds me of 'ol Baghdad Bob

"There are no Americans in Baghdad.  Never!!!"

Yeah, with the tanks in the background?

OMG, that was too damn funny! 

"Timothy, guard what God has entrusted to you.  Avoid godless, foolish discussions with those who oppose you with their so-called knowledge."

Timothy 6:20

"liberals"

Another trait of the modern "liberal". They deny, deny, deny the truth--- even when it is so obvious you can't miss it. And they act upon their denial because they are intractable ideologues. The media outside of Fox would soar in the ratings if they simply took Fox's "fair and balanced" as a business model. But Noooo, they must continue on their quest to mold the world in their warped image.   "Liberals" are sickolas!

 

NEVER,NEVERtrust a "liberals"

weasels

I doubt this guy Wolff ever made it through the school day with his milk money intact. And as for Matthews, I would like to have seen that duel between him and Senator Miller.

Word from a parallel universe...

Sigh!

A closer look

     Well in regards to fox news,  I will go into some detail about their modus operandii and their main conservative commentators.  First of all I dont implicitly trust fox news as the news of record.  I believe them to be a part of the government media complex.  Case in point the meeting between axelrod and roger alies a short while ago.

 

 Dr Michael Savage suspected that the meeting was axelrod telling ailes 'ease off the czars,  and we will let you expand your media empire'.  Have you noticed that beck hasnt gone full speed on the czars lately?  Yep.

 

 

Also,  cavuto has cut off guests who go into detail about money and business,  shep smith has been completely wrong in his assesment of the 'public option',  etc.

 

 

Now on to the conservative commentators,  Ill do them one by one.  First off is Glenn Beck.  Bright guy,  hes got the 5 pm slot,  he comes up with some good points,   but he basically copies Breitbart and Dr Savage,  and he does his show like Phantom of the Opera every night.  Not exactly the most stellar presentation!!

 

 

Hannnity.  Again,  bright guy,  conservative,  and he does criticize republicans but he is basically a shill for the republican party.  Plus he does the same repetitive talking points all the time,  and he whines like an 8 year old child.  

 

 

 

Oreilly.  Heres a guy who describes himself as independent but boy does he lean conservative in his commentary.  Plus he runs stories on Carrie Prejeans breast implants.  Kind of ridiculous.

 

 

 

Ok,  so in summary fox has commentators who either cut off guests,  are implicitly wrong in assesments, and their main conservative commentators have a tendency to repeat, whine,  and tell preposterous stories.

 

 

 

Now having said all that....I would much prefer to watch fox than CNN or MSNBC.  Msnbc in particular has commentators who,  and Ill be blunt here,  are completely insane.  Olbermann, Shultz, Matthews, Odonnell.  They are out of their minds and I simply change the channel.

 

 

 

So if Im on tv,  and the news,  Ill likely turn to fox,  or Ill read a book,  frankly I find a good book far more interesting than the stuff on the news,  and I recommend you all read as well.  Reading is fundamental!!  Peace. 

What !!

Wolffie's a comedian as well as a left wing nut....!!

I grow so ever tired of these misguided misfits.

It is now very clear that the American left are Marxists.

They've all got to go !!!!!!!

Let's not hide the tingle...

Chris Matthews: "why do they listen to him and say proudly they're dittoheads? Isn't that an embarrassing thing to admit that you buy completely what somebody else says?"

maybe it would be better if people called in with "tingling up my leg"...

 

Great point, Skip

Afterall, Matthews also unabashedly announced on the air that it is his job as a journalist to make sure that Obama's Presidency succeeds. 

 

GALVANIC...

 I remember when Matthews said that, but how can he make sure Obama's Presidency succeeds when he can't get Hardball to succeed? His ratings absolutly suck @$$, & they have for years. Now Obama's polling ratings are creeping toward Matthews TV ratings, & if Matthews can help with that, I say great.

 

"...How blind can you be, don't you see...

...that the gambler lost all he does not have..."  

Nightwish

Hypocrite, thy name is Matthews

"Isn't that an embarrassing thing to admit that you buy completely what somebody else says?"

So, do you think it's an embarrassment for us to "buy completely" your "analysis" about how "unpopular" Fox news is, a news service that has most, if not all, of the  highest ratings of any cable news service in America? 

The Citizens of each State shall be entitled to all Privileges and Immunities of Citizens in the several States.
The US Constitution

Unless you're a fetus.
The US Supreme Court

Is there anyone gayer than

Is there anyone gayer than Michael Wolff?  Seriously, who comments, when speaking of political leadership, that "they go 'Oh my God!'"?  Wolff is clearly a Valley girl at heart.

And Matthews once again proves that libs don't have a clue what they're talking about.  We remind our non-regular readers that a "dittohead" is NOT someone who proudly agrees with Rush all the time, but rather someone who proudly reiterates the comments of a long-ago caller who said, essentially, "Instead of repeating all the nice stuff previous callers said about the show, I'll just say, 'Ditto' to what the last caller said and get on to my point."  Fans picked up the trend and started saying, "Dittos from Springfield", "Megadittos", "Airline mechanic dittos from Ohio" etc.  Matthews and friends don't have enough viewers to support such a tradition, so they deride the term.

So here you go, Matthews:  To everyone who's ever called you Tingles, Mr. Tingly-leg, MSNBC's Token Blonde, etc., I say, "Megadittos with last-place ratings on top!!"

 

"Beauty is only skin deep, but liberal's to the bone." - me

Show me the numbers

Here's what the Nielsen's says for the week of Oct. 12, 2009 in millions of viewers:

The O'Reilly Factor (Fox News) 3.4

Hannity (Fox News) 2.4

Special Report with Bret Baier (Fox News) 2.4

The Fox Report with Shepard Smith (Fox News) 2.0

On the Record with Greta van Sustern (Fox News) 1.8

Source

The Citizens of each State shall be entitled to all Privileges and Immunities of Citizens in the several States.
The US Constitution

 

Unless you're a fetus.
The US Supreme Court

Mathew 's quote is priceless

"Isn't that an embarrassing thing to admit that you buy completely what somebody else says?" not that he does that with Pr. Obama

AND EVEN THOUGH IT'S COLDER, WE'RE ACTUALLY GETTING WARMER

Is it any wonder that the Left screws things up. The first criteria for success is to accept and realize reality.

Surprise

Let me see if I got this right.  A low rated television show with two “has been” or are they “never were” talking about subjects that they have no clue about. 

 

Christy Matthews show rating doesn’t even score well on MSNBC, currently rated as 6th or 7th in that company, talking about the popularity of a mass of programs with far better ratings and a far better following,  what would he know about popularity and would anyone really listen to his suggestions based on his ratings?  

 

Mike Wolfe, they say he is a contributing editor to Vanity Fair (if you say so),  a magazine that has a circulation so small that most people thought it went out of business a long time ago and had been (and continues to be, I guess) a total failure at anything resembling journalist  endeavors.  A leader in the almost extinct form of communications formerly known as the monthly or even weekly print media (how quaint).  Complaining about a very popular and well followed news organization.  What would he know about anything media that was not a total failure; he might be able to advise Christy on increasing his popularity. 

 

Not popular

Well, he doesn't know anybody who watches FOX!??!

Unpopular??

That must explain the ratings............they beat MSDNC 8 -1 on an average night.

FNC

peggy41

Nearly everytime I surf by MSNBC the host is talking about something they think is wrong with Fox News or the Republican Party. If they would concentrate on the news their ratings might improve.

The so-called MSM is so tunnel visioned on their obscene Obama worship that they don't see the real news. Their main objective is to try to discredit those who don't share their worship of the president.

That explains it!

Perhaps this is one reason why Vanity Fair recently announced a number of staff lay-offs due to plummeting circulation numbers.  What used to be a classy, intellectual magazine has now turned into a Bash-Bush & Republicans rag sheet.  And they wonder why fewer and fewer people are reading VF!

Rationalizing As A Way Of Life

The cloistered life has long since caught up with Wolf. You can't live in a bubble, where outside influences are not only rejected, they are dismissed out of hand as evil, and not end up a blithering fool. I almost feel sorry for Wolf. Almost. He does have a choice.

Wolff

When Fox News audience share is greater than all of the other 3 major cable netwtorks COMBINED, it is obvious that you are working in a hole and not truly writing about the DATA!

ALL of the newscaster, reporters and commentators that are regularly on FOX, are professional. Go to one of the networks and watch Olberman, Maddows, or Mathews and you will see someone who is acting unprofessionally every night.

A Certifiable Moron

Wolff: "And the truth is, Fox is not very popular in this country. It may have great ratings, but still we're talking under 2 million people. It's a really marginal, somewhat extreme presence in the United States."

Really, Mr. Wolff?  Then what would you call a magazine that has a circulation of half this amount?

Vanity Fair's circulation numbers: http://www.mdsconnect.com/topcirculation.htm

We have so many people who can't see a fat man standing beside a thin one without coming to the conclusion that the fat man got that way by taking advantage of the thin one.

-Ronald Reagan

Chris

Matthews: "Isn't that an embarrassing thing to admit that you buy completely what somebody else says?"

 And what do the "tingles" you get say about your purchase? 

 

 Light travels faster than sound. This is why some people appear bright, until they speak.

Who Cares?

Wolff writes for the trade magazine of hair salons. Who cares what he thinks?

sw... I

sw...

I don't.

'Doubling down on stupid is not a particularly good idea'~Breitbart