Jacko Telethon: Primetime Broadcast Network Coverage Devotes One Third of All News to Pop Star's Death

Photo of Jeff Poor.
  • Bookmark and Share

The passing of pop music star Michael Jackson has been the hot topic and may have even seemed like the only topic covered in recent days by the national media. And for the most part, having that impression was accurate.

From Jackson's death on June 25 through the day of his highly publicized memorial service at the Staples Center in Los Angeles on July 7, the broadcast primetime news programs - ABC's "World News with Charles Gibson," "CBS Evening News" and "NBC Nightly News" allocated one third of their broadcast time excluding commercials (34 percent). (See results here) That's 270 minutes or the equivalent of nine whole news broadcasts without commercials.

Over those 13 days, which included the Fourth of July holiday, news about combat in Afghanistan and Iraq received the second-most coverage, but only a quarter of that pertaining to Jackson's death. The networks devoted at least two minutes to Jackson every single night for that time period.

Story Continues Below Ad ↓

Other prominent news topics included Alaska Gov. Sarah Palin's resignation, news about President Barack Obama, Bernard Madoff's sentencing and revelations about South Carolina Gov. Mark Sanford's scandal. None came even come close to the attention Jackson received.

In fact, the unrest over last month's Iranian elections and saber-rattling by the North Koreans on and around July 4 were barely blips on the broadcast network's radar screens. The Iranian situation, which had led the news, was relegated to just 9 minutes 44 seconds over three networks. Jackson was covered nearly 30 times more (4 hours 34 minutes 30 seconds to just 9 minutes 44 seconds).

Of the three networks, CBS led the way with the most coverage, dedicating an hour and 38 minutes of four hours and 24 minutes of airtime - 37 percent of all coverage. NBC gave just two fewer minutes with an hour and 35 minutes of coverage out of four hours and 48 minutes - 33 percent. And, ABC offered the least, an hour and 21 minutes of coverage out of four hours and 22 minutes - 31 percent.

Ironically, CBS later pointed out that Jackson's death had dominated the news cycle and that the network had covered little else. The "Evening News" attempted to wrap-up events that it had missed over the previous two weeks in a two-minute segment on its July 8 broadcast.

"Michael Jackson's sudden death and the mystery surrounding it captivated the world, or much of it, eclipsing other news," "Evening News" anchor Katie Couric said.

CBS correspondent Jeff Glor noted Obama's overseas travels, unrest in western China, climate change legislation that narrowly passed in the U.S. House of Representatives and bicyclist Lance Armstrong's success in the Tour de France as some of the overlooked key events.

"The news cycle was seized and then saturated by the sudden death of Michael Jackson, turning events that might normally make headlines into footnotes," Glor added.

The amount of coverage was a recent subject of irritation for Rep. Peter King, R-N.Y., who launched into a rant about it, referring to Jackson as a "low life," and labeled him a "pervert", "child molester" and a "pedophile" in an interview with CBS 2 of New York on July 6.

That reaction prompter Rep. Shelia Jackson-Lee, D-Texas, to propose a resolution honoring Jackson, which she had announced at the July 7 Los Angeles memorial service. However, House Speaker Nancy Pelosi, D-Calif., came out against the Jackson-Lee resolution on July 9.

"I don't think it's necessary for us to have a resolution," Pelosi said to reporters during her weekly press conference according to Fox News.

 


Comments Policy

All comments are owned by whoever posted them and are subject to our terms of use. They should not be assumed to represent the views of NewsBusters.

Viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.

So Cap & Tax didn't even register...

With the delay in the Senate, there will now be more time to put this front and center, that is unless something else bizarro happens in September.

Government is the only enterprise in the world which expands in size
when its failures increase. 
-- DC Circuit Judge Janice Rogers Brown

The coverage of that ruinous

The coverage of that ruinous bill came to mind first for me too.  I wonder what story will divert everyones attention from it when it comes before the Senate.

What about Billy Mays?

Even though I turned the channel every time he started yelling I believe he has done more for capatalism than all the others combined.

 

"Live for yourself...there's no one else more worth living for.
Begging hands and bleeding hearts will only cry out for more"- Rush--Anthem

Biased? The story of our time?

In a recent Newsy.com video, coverage of Jackson's death by the news media was analyzed. Don Lemon of CNN said that the criticism pertaining to the over coverage of Jackson was "elitist." Furthermore, Michael Wolff of Vanity Fair said "I think that this is going to be the story of the year, if not of our time." If Wolff is talking about ratings, then he might have a slightly plausible point... I certainly hope he isn't talking about significance.

Cry Babies.

Can we seriously stop talking about this? Blah blah they covered Jacko too much blah blah. Enough already. You're only adding to the amount of coverage with your complaining. Focus on real bias in the news guys, not the amount of coverage a dead pop star gets.

Hello, covering up

Hello, covering up important news is one of many tactics of bias used by the MSM.  What they refuse to cover is just another way to lead the public away from the important issues of the day.  Their over coverage of Jackson basically gave Obama cover on revolution that is underway in Iran.  Just as the over coverage gave cover for Obama not to explain his actions regarding Honduras.  

People complain about the viewing habits of Americans watching Springer, Oprah and reality TV and yet you don't bother to ask the obvious question who schedules this mindless drivel and what is it supplanting?  Then you fail to ask the question why should news programs cover MJ 24/7 when all they had to do is drop the drivel instead of the news.  So why did the MSM not drop the drivel but instead the news? If you are going to say ratings, then you just outted the MSM for being dishonest in its coverage since the MJ coverage would clearly have more ratings than the pablum of mindless drivel they normally schedule.  To over ride the normal news coverage meant an ulterior motive by the MSM and it wasn't ratings since news has higher ratings than the drivel.

Nancy Pelosi and Harry Reid, starving the poor one gallon of ethanol at a time. Fill your tank with E85 and cull a village.

Bread and circuses,

Bread and circuses, man.

And to the extent that the media deliberately plays to that aphorism, it is bias and deserves to be called out. 

Without recognizing the ordinances of Heaven, it is impossible to be a superior man. - Confucious

Nor did the ousting of a

Nor did the ousting of a dictator wannabe in Honduras merit a significant coverage from the MSM.  Significant in that it was on our Continent and Obama's response to fully support a dictator wannabe despite a court ordered arrest.  Sounds more like the MSM didn't want the public to know that the Revolution in Iran is still underway and gaining steam!  

Where did all the coverage of significance come from regarding these important world events, from FNC and blogs, not the MSM! Hey MSM why aren't you asking Obama why he is supporting a leftist thug who tried to illegally become dictator for life?????  And then why don't you ask him why he spun his response to completely ignore the details of why he was ousted?  What's the deal?  Once again, CRAP reporting and coverage from the MSM. The failure to cover to countries continues to reinforce the failure of the MSM to practice journalism but instead be a ready propaganda outlet for their lover Obama.  Get a friggin room already!

Nancy Pelosi and Harry Reid, starving the poor one gallon of ethanol at a time. Fill your tank with E85 and cull a village.

I've ben sickened by the

I've been sickened by the non-coverage of many political stories and have posted as such since Jackson died...one that really breaks my heart is the non-coverage of what is going on inside Iran...as of last night, I watched posters from Iran and such post live what was going on...yet the msm cannot seem to be bothered.

Cap and Trade, National Health Care and all else are included, but people are being killed, arrested, etc for their cry for freedom...and the msm remain silent.

It has been beneath contempt in my opinion...all of them are pathetic...they have 24/7 to report...yet they just can't seem to report anything of real importance for the most part.

Disgraceful...all of them.

Doubling down on stupid is not a particularly good idea. ~Andrew Breitbart

Fox News can't boast -- I had to turn them off for four days...

Sigh!

WTH?

"The story...of our time"? The story of our time?? Let's see, if we put our minds together, I bet we could come up with..oh..10,000 or so stories of our time that are more important. Do the numbers 9-11 mean anything to this dolt? Aren't they ashamed to show their faces in public after saying something so ridiculous?