The Super Bowl is - or should be - typically a family-friendly event: an annual occasion in which dad, mom, and the kids gather around their television set to see the top two NFL teams battle it out, enjoy an entertaining half-time show, and laugh at the ridiculous commercials. But as of late, the Super Bowl entertainment has been controversial, and this year is no exception.
Two naked women in a shower or a woman exposing her "enhanced" chest in front of the Congress? You choose!
That's right. This year, godaddy.com has asked people to vote on their website for which revealing ad of Indy racer Danica Patrick they would like aired on Super Bowl Sunday.
After the 2004 Super Bowl "wardrobe malfunction" controversy affectionately now known as "Nipplegate," many wonder why NBC would air such a commercial. But NBC apparently has some standards, as it has recently rejected the animal rights group PETA's sexy vegetable ad. An NBC spokesperson told the Washington Post that "the ad was rejected because it did not conform with our standards."
But those standards apparently are met by young men salivating over two women in a shower, or busty women exposing themselves in a courtroom.
Danica Patrick is arguably the most famous female race car driver, and her image is one of a sexy, determined woman who can play with the boys. Godaddy.com has decided to use her in an ad that features young men who, with the help of godaddy.com "can make anything happen" online, wish to see Patrick shower multiple times a day.
"Suddenly, I have the urge to take another shower... this is my fifth shower today." Patrick says while dropping her robe and stepping into a glass shower to wash her hair. The guys then decided to add Miss Schmidt, the "German woman from the dean's office," and viewers see a sexy blonde pop up in the shower with Patrick.
The second ad is a spoof on the Major League Baseball players who testified before Congress about steroid use. The ad features multiple sexy women who declare before a congressional committee that they have not "enhanced." Patrick then admits she has "enhanced" her image with godaddy.com. After Patrick's confession, a busty brunette exclaims, "I'll show you enhanced," and begins to strip what little clothing is on her breasts before the commercial abruptly ends.
GoDaddy.com, a website for internet users to purchase domain names, has been known to do some risqué advertising to get attention. Last year, an ad featuring Patrick was similarly rejected because of a double entendre involving beavers.
NBC nixes a controversial vegetable ad, but will allow the controversial GoDaddy.com ads to run. "Standards" aren't supposed to be selectively applied.
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I found these comical. I
January 29, 2009 - 15:46 ET by bigtimerI found these comical.
I didn't find the PETA ad anywhere near comical....I found it disgusting.
Guess it's all in the eye of the beholder.
For me this isn't a big deal...I can see already though they are going to garner tons of attention, so they will be getting lots of viewers now.
Curiosity killed the cat....lol.
I didn't watch the PETA
January 29, 2009 - 16:24 ET by motherbeltI didn't watch the PETA one...just reading about it was enough to disgust me.
These, granted, nothing really shows up, but they are suggestive and I don't think Patrick should have made them.
Both play into MALE fantasies.
How can women expect to be taken seriously in a sport if this is the way they want to get attention?
The Super Bowl/pre-Super
January 29, 2009 - 16:34 ET by bigtimerThe Super Bowl/pre-Super Bowl along with other regular sports games have had on sexy women in ads since I can remember.
I just don't think this is over the top.
Males aren't the only ones who have fantasies either....I'd like to see more ads made for females like me who love some sports with sexy men....anytime...as long as it doesn't get over-the-top or too raunchy.
Just my opinion.
mb... As an aside...in
January 29, 2009 - 16:39 ET by bigtimermb...
As an aside...in previous years I have seen ads from Go-Daddy that I didn't like whatsoever...that is the only reason I clicked these on in the first place, I thought they would be far worse than what I saw.
Good evenibg BT
January 29, 2009 - 18:39 ET by cocodrieYou bring up something that puzzles me.
I can see what women saw in Sean Connery, Patrick McGoohan, Gregory Peck and others.
What is there in Brad Pitt, Alec Baldwin, and others?
Maybe I just live in the past but I can't see anything special in the new actors and actresses, and in-between genders.
Jesus Loves You
Pretty boys
January 30, 2009 - 10:15 ET by choselife3xI can't stand pretty boys. Leonardo DiCaprio *shudder*
Gary Cooper, now.. *mmmmmmm*
In order to be pro-choice, one must first be born. Ah, the irony.
Sexy Sirens Sales at Super Bowl!
January 29, 2009 - 15:46 ET by CTGee, tantalizing testosterone testing titillations in a Super Bowl AD, who’d a thunk it?
CT... You got me laughing
January 29, 2009 - 15:52 ET by bigtimerCT...
You got me laughing here...that was hilarious.
CT
January 29, 2009 - 15:58 ET by thebutlerdiditToo, too funny. Exactly, who'd a thunk it?
The Go Daddy ads were at least semi amusing, and no one rubbed a pumpkin on their crotch. (Wow, I never thought that would be a standard!)
Bringing the government in to run Wall Street is like saying, "Dad burned the dinner, let's get the dog to cook." PJ O'Rourke
I'm with you tbdi... I
January 29, 2009 - 16:26 ET by bigtimerI'm with you tbdi...
I didn't find them any more offense than what we see daily from soapies to other commercials, let alone other comedy shows ect.
I didn't crack up laughing, I just don't see this as a big deal.
To me they were somewhat comical.
Like I said, I see/hear far worse on the air-waves daily if you change the channels around.
THey ought to get
January 29, 2009 - 18:03 ET by cocodrieThey ought to get these people to make the new viagra commercials. Jesus Loves You
Ok Boys
January 29, 2009 - 16:16 ET by CooperHow about you guys who liked these commercials fess up and tell the rest of us how many of you emailed those to your daughters.
Oh none? Ok just checking.
Just because Danica is a slut, doesn't mean we want our daughters to be one.
Ok.
January 29, 2009 - 16:24 ET by KarmaDo you use language like this around your daughters? Just checking.
No representation, without taxation!
Coop.... Some of us are
January 29, 2009 - 16:28 ET by bigtimerCoop....
Some of us are gals commenting here.
Who have daughters.
Uhm okay
January 29, 2009 - 16:29 ET by SQL_SamNot only did I email it to my daughter (who got a kick out of it) I emailed it to my Mom too. I'm sorry were you trying to make some point?
minor
January 29, 2009 - 17:14 ET by m1xramIs your daughter a minor? Just trying to get a feel for the demographic.
accurate term
January 29, 2009 - 17:46 ET by m1xramCooper, looks like the term you used is accurate after viewing the commercial. The commercial is targeted at guys like myself.
I think the question should be: Is the Superbowl a family show? If not, you can leave the ad in. If so, you cancel the ad.
All things equal
January 30, 2009 - 10:00 ET by CooperIf it's not a family show it should be after 9:00 pm.
I've never heard of a sporting event that is non-family though.
If the ad is in, the superbowl should have a PG-13 rating.
Otherwise, put the ad on the playboy channel where it can be fully appreciated by that kind of "clientel".
Yea Sam, I was,,,your daughter isn't 10 is she?
Yea ok didnt think so.
OMG
January 30, 2009 - 12:42 ET by mvfreemanThe Playboy channel? Are you serious?
The shower commercial shows an ankle and then bare shoulders like you'd see in a shampoo commercial. You can see more skin at the beach.
The ad shows them in the shower together for all of two seconds and the other lady looks confused, so its not like they are showing anything erotic.
It's no secret that the advertisers during the Superbowl are targeting the male teen-34 demographic.
I hope you were being sarcastic
January 30, 2009 - 13:32 ET by mvfreeman"Cooper, looks like the term you used is accurate after viewing the commercial. The commercial is targeted at guys like myself. "
How does appearing in a commercial prove sexual promiscuity?
Not to mention that Danica Patrick is married.
http://marriage.about.com/od/sports/p/danicapatrick.htm
So she is not a slut, contrary to what Coop seems to think.
promiscuity
January 30, 2009 - 22:16 ET by m1xramOf course appearing in an ad doesn't make you "sexually promiscuous", it's what you do in the ad that makes the term correct. Which GoDaddy commercial does not fit this catagory?
Married??? That's irrelevant.
If your daughter is at risk
January 29, 2009 - 17:54 ET by ckc1227If your daughter is at risk of becoming a slut over this, you've got bigger issues to deal with than Danica in a shower.
shower
January 29, 2009 - 18:22 ET by m1xramOk, you're watching the Superbowl with your 10 year old dauther. She asks what the women are doing in the shower together.
As a good parent, what do you tell your daughter? Or, would you rather skip the issue until she's older?
I guess you are saying that the Superbowl is not a family show so the commercial is appropriate. That's fine, most kids won't be watching "boring" football anyway. And the kids who want to watch we can just tell them no.
yea and if the kids want to
January 30, 2009 - 10:11 ET by Cooperyea and if the kids want to walk through the living room past the TV on their way to the kitchen, just say , no you can't come through the living room while the super bowl is on. Not very good reasoning there.
alternatives
January 30, 2009 - 22:25 ET by m1xramCooper, I guess you didn't see my post above supporting your position. I was trying to provide alternatives. Now you tell me your kids will not listen to you. That is unfortunate.
The real issue remains. Is the Superbowl a family event? If so, you are correct Cooper and this ad should go.
No, but I just used it on
January 30, 2009 - 10:14 ET by CooperNo Karma, but I just used it on newsbusters didn't I?
riiiiiight
January 30, 2009 - 10:08 ET by CooperHey CKC , i notice you're 31 and doubt you even have any daughters. Until you grow up and have some as tweens and teens of your own and see what the media does to them and know what your talking about, shut up for now and get back to us later ok?
prudes
January 29, 2009 - 16:27 ET by SQL_SamThe Eurpeans think we're prudes, after listening to this crud and getting all huffy puffy because of sexy adds - I tend to agree. Maybe if a boob was shown more often you wouldnt get all uptight and start flogging yourselves. I've come to the conclusion that people are animals, animals have sexual instincts, if animals could take a picture you think you'd see some nude animals? I would tend to think so - that's all I'm saying, and I dont get worked up over it.
GoDaddy ads...
January 29, 2009 - 17:03 ET by JPR1Amusing in a juvenile sort of way, but not especially creative. Playing on the juvenile fascination young males have with women. If it didn't exist the human population would eventually dwindle. Fail to see how Patricks participation sullies her reputation. That's just me.
The PETA ads are adult and get pretty close to pruient imo. The settings, props and acting all point to one thing. I'm sure the producers think their work is brilliant. Any modern film or "soap" might have the same content, just not as blatant.
Whatever else you say about
January 29, 2009 - 20:15 ET by CortillaenWhatever else you say about GoDaddy, I have to give them props for codepinkforpeace.com (clicky; it's not what you think ;) ). If you don't understand why I say that, note that the domain was registered through GoDaddy by a company owned by GoDaddy, and GoDaddy's founder just happens to be a retired Marine. Coincidences all? Heh.
www.daybydaycartoon.... Proving that conservative comedy is very real.
"With your mind as high as Mt. Fuji you can see all things clearly. And you can see all the forces that shape events; not just the things near to you." - Miyamoto Musashi