Washington Post Ombudsman: '3 to 1' Obama Front Page Advantage

Washington Post ombudsman Deborah Howell reviewed how many stories the newspaper put on the front page about John McCain and Barcak Obama over the past ten weeks and discovered a wide gap in favor of Obama, a “disparity,” she declared, “so wide that it doesn't look good.” Howell, the Washington Bureau chief and editor of Newhouse News from 1990 until 2005, outlined in her weekly Sunday column what she determined:
Democrat Barack Obama has had about a 3 to 1 advantage over Republican John McCain in Post Page 1 stories since Obama became his party's presumptive nominee June 4. Obama has generated a lot of news by being the first African American nominee, and he is less well known than McCain -- and therefore there's more to report on. But the disparity is so wide that it doesn't look good.
Specifically, “in overall political stories from June 4 to Friday, Obama dominated by 142 to 96. Obama has been featured in 35 stories on Page 1; McCain has been featured in 13, with three Page 1 references with photos to stories on inside pages.” That “dovetails with Obama's dominance in photos, which I pointed out two weeks ago. At that time, it was 122 for Obama and 78 for McCain.”

She also recalled Obama's dominance during his overseas trip: “When Obama traveled to the Middle East and Europe, the coverage dwarfed that of McCain -- six Page 1 stories from July 19 to July 27, plus an earlier front-page story announcing the trip. McCain managed one Page 1 story and one Page 1 reference; the July 25 story said he might pick a vice presidential candidate soon, but that didn't happen.”

Howell's August 17 column: “Obama's Edge in the Coverage Race
Brent Baker
Brent Baker
Brent Baker is the Steven P.J. Wood Senior Fellow and VP for Research and Publications at the Media Research Center