GMA Attacks Credit Cards, Defends Subprime Borrower

Photo of Amy Menefee.
By Amy Menefee | March 27, 2008 - 17:14 ET

There are credit cards out there for subprime borrowers, too - it's not just mortgages. That means a new class of supposed victims for reporters like ABC's Chris Cuomo to defend.

Cuomo's segment on the March 27 "Good Morning America" hammered away at the credit card industry, claiming consumers were "getting sucked in by attractive offers" and being "trapped" by "fee-laden cards." He said to him, the whole thing seemed "wrong" and that companies were "squeeeezing" (he drew out the word) cardholders.

"But with these fees - account management, and all these clever names you have for them - that's not about borrowing," Cuomo accused. "That's about squeezing it out of them before the game even begins. Isn't that unfair? Isn't that past the line?" Cuomo pressed Chris Stinebert, president and CEO of the American Financial Services Association.

The story centered on 19-year-old Celina Alvarez, who got a credit card to pay her college tuition but then discovered her purchase wasn't the only charge.

"I didn't understand it to begin with," Alvarez said. "But then when I saw all those little small charges, I was like, that's ridiculous." According to the ABC story, the card included an "$100 origination fee" and a $10.95 charge that Cuomo called a "monthly maintenance fee."

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What Cuomo didn't explain, however, is that Applied Bank, which issued Alvarez's card, deals specifically with subprime borrowers who might have trouble getting a credit card otherwise. According to Hoover's, a reputed source of business information:

"Applied Card Systems is the servicing arm for Applied Card Bank (formerly Cross Country Bank), a subprime consumer lender that issues secured and unsecured credit cards to customers with dubious or limited credit histories. Applied Card Systems processes payments from and provides customer service to holders of subprime Visa and MasterCard accounts from offices in Florida and Pennsylvania."

Companies that supply such cards have to factor in their clients' credit histories, as Stinebert explained: "Do we make people that are paying on time pay a higher rate and have fewer options, and, or do you make the people that are not making the payments on time have to pay according to what their risk, analyzed, really is?"

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19-year-old Celina Alvarez,

19-year-old Celina Alvarez, who got a credit card to pay her college tuition but then discovered her purchase wasn't the only charge.

Myy Mama used to say "Stupid is as stupid does"  This girl definitely needs some learning because she must be stupid.  And she wants to go to college? 

Nuke em til they glow then shoot em in the dark.

Read the Fine Print

Applied Card Systems is known to be particularly aggressive with fees. There are other options for consumers with less than sterling credit, such is secured credit cards from offered by many major banks including Bank of America.

I find the notion that consumers are unable to fend for themselves absent a paternalistic government to be appalling.  One must be responsible and careful with credit.  The implication you were tempted into debt is ludicrous.

In the case of Miss Alverarez,  she should have returned the card to the issuer as soon as those high fees were billed.  A letter to the issuer statinn that she has just reviewed the cardholder agreement, enclosed with the credit card, for the first time, and she cannot accept the agreement would probably have been sufficient to resolve the matter.

In this instance there are no victims only volunteers. A little bit of research would save a lot of money.

That said, there are many practices in the industry that are of concern to a consumer.  First of all late payments will often result in a higher interest rate.  Interest rates topping 20% can result in a loan that will almost certainly default.  Some banks use a credit scoring process to determine your interest rate. In these instances a late payment on another loan from another company can result in a higher interest rate on your card.

Another common practice now is an arbitration clause. The arbitration clause allows the credit card company and in some cases its assigns to obtain a judgment without going through a court proceeding. That is important, because the standards of evidence for a court proceeding are often much higher than the standards in a arbitration proceding.

Example:  Jennifer owes $5000 dollars on her VISA card. When the debt is 180 days past due the debt is sold to Aggressive Debt Collectors Inc. Aggressive calls Jennifer and offers to settle the debt for $1500.00. Jennifer pays Aggressive the $1500.00 in settlement.

Aggressive sells the $5000.00 debt (perhaps by accident) for $50 to Dead Beat Colllections. Dead Beat Collections initiates a lawsuit to collect the $5000.00 plus interest.

Jennifer's attorney demands that Dead Beat Collections prove in Court that the debt is valid. This involves obtaining testimony from both the original bank and Agressive Collections on the state of the debt.  Both decline to testify and do not have to, since the debt was sold as-is. The case is dismissed by the judge.

Now go to an arbitration proceeding. The arbitrator might well take Dead Beat Collections records as valid unless Jennifer can produce contradictory documentation. She has no right of subpoena.  Jennifer may well have a judgment placed against her for a debt she paid.  

Think it doesn't happen. It does.

 

Credit card companies

Sorry guys, but as a conservative, one of my first rules is honest and ethical business. Credit card companies have gone way beyond the pale in many cases to hide, obscure and deceive consumers. That is not honest business and therefore, not a conservative value. 

If you go on college campuses these days, there are people paid to solicit students into signing up for cards. In many cases, they are *not* being given the disclosure of terms, and are verbally told the terms of the card being applied for which are not what the product's terms really are.

Yes, woe to the student who signs up for something they don't understand. But remember, these are naive 19 year olds, being pitted against very sophisticated teams of marketing professionals and lawyers who have gone to great lengths to create and obscure onerous financial products and then intensely market specifically to young, naive students on college campuses. 

Consumer finance is a seething cesspool of crooks.

There ain't a damn thing liberal-biased about exposing these crooks in the media for what they are. 

 

I had an excellent experience...

with Orchard Bank, following a personal disaster that damaged my credit badly. In the years of our association, they were always forthcoming with details and explained all of the fees and charges involved.

Were there fees? Yes. Were they usurious? No. Did they promote carrying a vast amount of revolving debt? No.

In the course of just a few years, I was again creditworthy and able to move on to no-fee/decent interest rate cards.

They take a chance, and insist on being paid for it.

Seems pretty reasonable, all things considered.

hmw,

I had a similar experience with them after two back-to-back layoffs back in '02, along with a couple of other major disasters that hit me about the same time (funny how that happens).

Keep in mind that prior to that time, I held a Visa, MC, Discover and Amex cards with a perfect credit score and a theoretically unlimited line of credit. Fell far, I did, lol.

When the dust settled a couple of years later, I did my research and applied for their card. Surprisingly I was accepted.

Every charge I paid was listed up front in the agreement, and there were no surprises. Within a year or so of on-time payments, I was getting flooded with offers for "real" cards again.

Ms. Alvarez is the reason why nineteen year olds should not be allowed to have credit cards.

Theme for Election '08: I want my mommy!

Sweet merciful crap!

Paying tuition with a credit card? WTF was she thinking? Now that I think about it, our university wouldn't take credit cards as payment for tuition or fees. Probably just for that reason.

I don't have a lot of sympathy for anyone who signs up for a card without checking the interest rate. At the very least, you have to realize that a card is not a license to spend - you should charge only what you can afford to pay off before interest charges apply.