Eleven companies announced on July 18 to self-regulate and stop advertising to children under 12 in order to "help curb the child obesity problem."
But that wasn't enough for ABC "World News with Charles Gibson" or CBS "Evening News." Both shows supplied food fascists to complain that even this change isn't going to be enough.
"Today’s changes are getting a lot of attention, but as American children face an epidemic of obesity, will these changes really make a difference?” wondered “World News with Charles Gibson” anchor Elizabeth Vargas on July 18.
The companies that voluntarily chose to restrict marketing were Coca-Cola, Hershey, Kraft, Campbell's, General Mills, Pepsi, McDonald's, Unilever and a few others. But instead of praise from pro-regulatory groups, ABC and CBS found criticism.
The programs cited left-wing food police like Elaine Kolish the "new cop on the childhood obesity beat," according to Brandweek, Marion Nestle and CSPI's Margo Wootan.
But ABC's Dan Harris also got in on the act, lamenting "loopholes" as a clever image of Fruit Loops cereal filled the screen. He worried that the agreement doesn't affect packaging and "packaging is powerful."
On "Evening News," Nestle stated, "Oh, the loopholes are enormous. The companies have made these kinds of promises before."
Sadly, if the food police and the media get its way Trix won't be for kids anymore.
Just last month, Kellogg's caved to demands when the Consumer for Science in the Public Interest and Campaign for a Commercial Free Childhood threatened to sue the company. The media cheered the decision.
—Julia A. Seymour is an assistant editor for the Business & Media Institute.















Editor at Large

Comments Policy
First it was transfats now
July 19, 2007 - 16:39 ET by dscottFirst it was transfats now cerial. We have enabled a monster to go unopposed. Tomorrow, McDonalds, then the every other aspect of personal choice, all in the name of health. Since the AGW issue is going down, I guess they have to find some way in which to seize control.
“The object of life is not to be on the side of the majority but to escape finding oneself in the ran
Fat Camp Re-Education
July 19, 2007 - 16:52 ET by Mica the MagnificentWasn't it just a few years ago they blamed t.v for causing kids to be fat? Remember? Too much t.v. and not enough time outdoors?
Then, it was computer games.
Now, it's cereal. If we're going to keep kids from geting fat, let's do it all!
No fat people can marry unless they promise not to have kids. (Fat lesbians, like Rosie, are exempted)
There will be no t.v. broadcasts from 3 pm until 8 pm so the kiddies can't sit in front of the t.v. and get fat.
Video games are banned in the U.S.A.
School buses are banned. It's healthier if the kids walk.
The elementary school principal will be charged with weighing every kid in his/her school twice a week. Any kid that tips the scale and is considered 'fat' by any government agency, is whisked away to fat camp and re-educated.
I love libs.
All of these companies that
July 19, 2007 - 17:03 ET by bigtimerAll of these companies that keep capitulating of all venues or being black-mailed and shaken down, threatened with law-suits ect...
Instead of saying enough is enough and really banning together and fighting back against all that have a reason to hurt these companies in whatever walk of life they are in...are going to keep winning as far as I am concerned.
Personal responsibility is the name of the game, for you and your children... it is that simple.
I for one, am sick and past tired of all of this.
Nanny state indeed, along with trial lawyers and shake down artists.
Problem is not the kids nor the food
July 19, 2007 - 17:07 ET by Lame CherryIndian children ate straight fat from buffalo by the plate full. American children used to dine on hog fat in volume in greens to that wonderful cornmeal pork combo of the Dutch.
All of those children used to do chores, run, play, ride horses, hunt, fish and later play sports, games and ride bikes. Kids do not do that anymore, but instead have parents who do not pay attention to them, give them no responsibility and let the Oprah tv to MySpace babysit the kid.
The problem is not food nor kids, but a liberal mandate that children are not to be children anymore. You do not see fat kids where a rural ethic of Teddy Roosevelt's Strenuous Life is the mandate of families.
Fat is a condition of a liberal society. These dolts at the MSM and food police do not realize it, but they are exposing the disaster their policies have shackled Americans with of all ages.
Return to Teddy Roosevelt's policy and you will create a healthy, peaceful, well adjusted and moral people, because it is based in stressful acheivement, God, morality and self security as children who grow up knowing how to defend themselves appreciate and protect life and do not think guns are toys in video games.
Gee video babysitting.....another liberal problem which helps create murderers and this mess.
*HIC IACET ARTORIVS REX QVONDAM REXQVE FVTVRVS
I mostly-agree with you, but
July 19, 2007 - 17:18 ET by sarcasmoI mostly-agree with you, but I'd also say that IMO high fructose corn syrup contributes to weight problems. I miss the old Coca Cola, and I need to find a local source of the Mexican stuff that still has actual sugar.
JMR
I mostly-agree with you,
July 19, 2007 - 18:02 ET by DontFeedTheTrollsI mostly-agree with you, but I'd also say that IMO high fructose corn syrup contributes to weight problems.
Dunno sarc, a calorie is a calorie.
I miss the old Coca Cola, and I need to find a local source of the Mexican stuff that still has actual sugar.
There is quite a cult following of that stuff, haven't seen it round here though so I haven't tasted 'real' Coke (in 8 ounce bottles) since I was a kidlet, which, by the way, was a rare treat for a good boy.
D
I don't support our liberals or their mission.
Calories and Carbohydrates
July 20, 2007 - 00:44 ET by stratmanCalories are found in carbohydrates, proteins and fats.
Carbohydrates are an interesting bunch concerning human metabolism. (See http://www.faqs.org/nutrition/Ca-De/Carbohydrates.html for a nice chart on comparing carbohydrates)
Simplistically, there are three basic building block of Carbohydrates called Monosaccharides. These simple sugars are:
In the body, fructose and galactose are broken down into glucose and used as fuel.
The building block monosaccharides can be combined to create novel Carbohydrate units called disaccharides and polysaccharides. For instance, the simple carbohydrates disaccharides are:
Polysaccharides are complex carbohydrates consisting of repeating linked (polymers) mono- or di-saccharides simple sugars:
So, for the most part in my simplistic biochemistry lesson, nearly all carbohydrates are ultimately used by the body as glucose. A carbohydrate is a carbohydrate. A sugar is a sugar. Whether your sugar is from refined white sugar, less refined brown sugar, honey or fructose containing colas, the human body treats them all identically.
The problem of obesity is multifaceted. Concerning high fructose colas, there is a lot of carbohydrate in a 12 fluid ounce Coca-Cola: 39.9 grams of carbohydrate (13% of recommended Daily Value based on a 2000 Calorie Diet), equaling 143 calories in a can of coke, which is equivalent to 9.5 teaspoons of table sugar per 12 fluid ounces.(http://www.calorieking.com/foods/food/carbs-calories-in-coca-cola-sodas-soft-drinks-coca-cola-coke-classic_Y2lkPTE1NiZiaWQ9MjI0JmZpZD0xMDc4NTEmcGFyPQ.html) Packing that many calories into a small volume which leaves room for even more consumption of calories is one factor in obesity.
Then there is the so-called Glycemic Index food effects. In this scenario, foods are compared to a serving of white bread for their effect on the pancreas to release insulin. The higher the Glycemic Index the food is, the more insulin the pancreas secretes. The higher the jolt of insulin the more likely a compensatory hunger response may occur. Think of the steroetypical Chinese food joke about eating a meal and then being hungry again an hour later. This is one of the effects, theoretically, from high Glycemic Index foods. The other theorized effect of long term ingestion of high Glycemic Index foods is increased stress on the pancreas from continuously kicking into high gear abruptly contributing to development of diabetes.
And we haven't talked yet about people who turn to food either as a coping mechanism of from genetic disorders or physical illnesses in considering the causes of obesity.
The bottom line concerning obesity is the number of calories from all food ingested in 24 hours minus the number of calories used/burned off. If you ingest more calories than you use as fuel per unit time then the remaining calories will be converted to glycogen (storage form of glucose) and fat.
Here's another tip for anyone thinking of starvation diets to lose weight. The body will first use up glucose, then glycogen stores, then slow down metabolism (burn less calories) to conserve function, then preferentially metabolize (break down) muscle before burning fat as well. Not only do you burn calories at a slower rate, ie lose weight slower, but you also lose muscle mass. That's bad in anyone's book.
Sadly, if the food police
July 19, 2007 - 17:20 ET by Trix RabbitSadly, if the food police and the media get its way Trix won't be for kids anymore.
Over this dead rabbit's body. I've already said that there will be hell to pay if they even think of retiring the Trix Rabbit.
Liberal: a power worshipper without power. George Orwell
Simple Solution
July 19, 2007 - 20:51 ET by BondPlainBondThe solution is quite simple, really.
The parent, in response to the child's (whining and high-pitched) desire for the sugary cereal is:
"No."
Is a parent saying "no" too emotionally disruptive to a child? Since when?
This whole exercise is a poor reflection on the loss of personal (parental) power of today's liberal adults. Completely laughable. Surrendering parental duties to the wishes and desires of a child? Ludicrous!
And that the food industry surrenders its way of doing business to this Leftist idiocy says something about it, too. (Insert the metal picture of the cereal company's executive director, McDonald's, or any other surrendering business figurehead, with his finger up his nose.)
And there we have it,
July 20, 2007 - 07:43 ET by dscottAnd there we have it, liberals who want to be liked by everyone (symptom of low self worth), lack the capacity to say no even to a child and then excuse their feckless behavior by blaming the evil corporations who supply food and treats. It's called personal responsibility. It's everyone else's fault but me.
“The object of life is not to be on the side of the majority but to escape finding oneself in the ran
The best example of
July 19, 2007 - 21:13 ET by mostlymoderateThe best example of stupidity was when that tub-bucket "Oprah" complained about the beef industry and how unhealthy beef is. Other hippy scum have complained about milk and milk products. Then the soda industry, then cereal, then chickens. It really gets tiring. Bottom line, you do too much of anything like alcohol, tobacco, milk, poultry, beef, cereal or even sex, you are going to have problems. Moderation is what we should teach these little rugrats, not dictating what they can and cannot have.
Amazing. So let me get
July 20, 2007 - 09:10 ET by Steve SternAmazing. So let me get this straight. The cereal companies agree to stop advertising to children under 12 and it is not enough. So, should we also have the children forfeit their allowances and force their parents to move to a house that is not within walking distance of a convenience or grocery store so the children can't sneak out and buy a box of cereal. Hey, liberals, how about if we just tell the parents to be parents and regulate what their kids eat.
Mexican Coke
July 20, 2007 - 13:37 ET by LorraineHey sarcasmo
My husband works for CCE, Coke's distributor. You can get Mexican Coke at Avanza and other Hispanic grocery stores. They are quite prevalent in the Denver area, I'm not sure about other locations.
As for kid's cereal, I'm guessing that the vitamin-fortified cereal may be the only vitamins some kids get. Cereal is a part of a healthy diet.
It's called being a responsible parent.
My current project is to get
July 20, 2007 - 13:41 ET by sarcasmoMy current project is to get a case of it from Publix, a local supermarket. Once Passover was over & they learned I wasn't Jewish anyway, they weren't too keen on shipping me a bunch of the Kosher stuff, but hopefully they won't care about this request.
JMR
Family time
July 20, 2007 - 15:04 ET by elmcclinticOne has to wonder how many children that are overweight actually eat one or more sit-down meals with their family a day without the disruption of TV or cell phones.