Patricia Sellers of Fortune magazine posted a little piece on how NBC anchor Brian Williams interviewed the morning stars of NBC, CNBC, and MSNBC on their wake-up rituals for media writers. On the Today team, Meredith Vieira sets the alarm for 2:30 am, Al Roker at 3, Matt Lauer at 4:10, and Ann Curry at 4:30. But guess just how much prep time Joe Scarborough puts in? Almost zero. But surprise, he's been told to play to a typical liberal each day:
Joe Scarborough, the host of MSNBC's Morning Joe, boasted, typically, that he's the real Master of the Morning Universe. He hops out of bed at 5:30 a.m. (sometimes later, if he's feeling really cocky), throws on his clothes, and arrives at the studio by 6 a.m., when Morning Joe goes on the air. No sweat, says Joe, if you live close by.
By the way, I wake up each day to Scarborough and his Morning Joe co-host, Mika Brezezinski. And I'm a big fan of the show. Scarborough said yesterday that when he came up with the idea for the program and pushed to get it on the air, MSNBC President Phil Griffin gave him a piece of advice: "Pretend you have an audience of one. And pretend it's Tim Russert."