Updated [12:54 ET]: More analysis and full transcript added.
Introducing an interview with CEO Richard Branson about his new book, "Screw Business As Usual," on Thursday's NBC Today, co-host Matt Lauer proclaimed: "...Sir Richard Branson argues the driving force behind capitalism should not be about making a profit, it's about caring for people, communities, and the planet." [Audio available here]
After questioning Branson on the practicality of such a business model, Lauer concluded: "So it's a different kind of capitalism. You're not saying that once you become successful you abandon the principles of capitalism, you just adjust those principles." Moments later, Lauer wondered if, "that form of capitalism would calm some of these emotions that we're seeing in the streets right now" in the Occupy Wall Street movement? [View video after the jump]