Infidelity. Adultery. Those aren't exactly words that come on typical candy conversation hearts. Valentine's Day is after all a traditional holiday of love and romance, not of cheating and betrayal.
Yet, Bloomberg Businessweek used the holiday to highlight AshleyMadison.com a website that helps married people (7 out of 10 on the site are men) have affairs. The company's motto is "Life is short. Have an affair."
Like Ashley Madison, Bloomberg Businessweek must be counting on the idea that "sex sells." The magazine's offensively sexed-up cover design showed a woman's spread, fishnet-clad legs and was clearly an attempt to grab readers. On the newsstand copy those legs take up a little more than a quarter of the page, but an image on the BusinessWeek website shows a much larger image of legs taking up the entire cover.