Chrysler Closes 789 Dealerships, Yet ABC, CBS and NBC All Feature Same Dealer

Brent Baker
May 15th, 2009 10:54 AM

File under: “Insular world of the news media.”

Chrysler announced plans to eliminate 789 Chrysler, Dodge and Jeep dealerships across the nation, yet on Thursday night ABC, CBS and NBC all showcased the very same upset Long Island dealer, Jim Anderer of Island Jeep in Lindenhurst, New York, while two other dealers also on the closing list were each featured on two of the three evening newscasts.

ABC's World News and the CBS Evening News both ran soundbites from Stanley Balzekas of Chicago's Balzekas Motor Sales; CBS and the NBC Nightly News gave airtime to Howard Sellz of Big Valley Dodge in the Van Nuys area of Los Angeles.

But only Anderer, who must have had a busy day in front of film crews from the national and local media, earned the triple play on the broadcast networks. Following a piece from Chris Bury in Chicago, ABC's World News ran a “1st Person” segment with Anderer railing against Chrysler. The CBS Evening News put two bites from Anderer in a piece narrated from Atlanta by Mark Strassmann and NBC slid a clip of Anderer into a Nightly News story from Lee Cowan in Los Angeles.