Advertising

Until now, MSNBC's "Lean Forward" ad campaign had largely avoided wearing the network's leftward slant as a badge of pride. Sure, there were hints here and there that "Lean Forward" really means "left-leaning," but the older ads were subtle compared to the latest batch which beat you over the head with their liberal take on major political issues.

For example, you can expect to see MSNBC's Lawrence O'Donnell in this spot lamenting that ObamaCare didn't go far enough to the Left:

 

On Tuesday's CBS Early Show, contributor Taryn Winter Brill touted a new University of Pennsylvania study on the influence of breakfast cereal cartoon characters on children: "Previous research has shown how these images influence children's selections, but now a new study reveals they also influence how the kids think the cereal actually tastes."

In the report that followed, Brill described how marketing campaigns "target" kids to sell unhealthy sugary cereals: "Breakfast cereal is a $10 billion a year business and competition is fierce...especially among children's cereal....They target kids with cartoon characters, in commercials and on boxes, that practically reach from store shelves to grab your kid's attention." The headline on screen during the segment read: "Cereal Offenders; Cartoon Images Affect Kids' Taste Perception."

What's with the New York Times and its inability to practice what it preaches when it comes to avoiding gun-filled images and rhetoric?  A few days ago I noted how the Times had placed a bullet-riddled ad for a violent video game right on its online op-ed page.

Now comes this Times headline: "Republicans’ Budget Man Draws Fire".  That is of course a metaphorical invocation of someone who by his actions invites an enemy to shoot at him.  The article's subject was Republican congressman Paul Ryan, the House Budget Committee chairman and budget hawk who will be giving the GOP response to Pres. Obama's SOTU.  To complete the martial metaphor, the article, by Jennifer Steinhauer and David Herszenhorn, also describes Ryan as "the Republican point man" on budget cuts.  A point man is of course the soldier at the lead of a patrol, hence most likely to be shot.

Oliver Stone is discovering one of the many joys of capitalism: without it, he would never be able to make such flashy, well-produced films bashing capitalism!

Stone's latest film, "Wall Street: Money Never Sleeps", may have replaced Charlie Sheen, star of the original, with a younger Shia LaBeouf, but it's still as hypocritically anti-capitalist as the original.

According to the Hollywood Reporter, "Money Never Sleeps" would not have been able to muster a sufficient budget without massive product placement campaigns. The film benefitted "enormously" from the advertising technique, Stone admitted (h/t Big Hollywood headlines).

Managing Editor's Note: The following was originally published today at the Washington Post/Newsweek "On Faith" page. Mr. Bozell was asked to contribute this "Guest Voice" column to explain his complaints about Comedy Central's planned "JC" cartoon.

Comedians often pride themselves on being irreverent, and in today's popular culture a favorite thing to ridicule is religion. The network Comedy Central has made laughing at religion its bread and butter. Their irreverence has limits, however, and it has nothing to do with taste. When radical Muslims wrote ominously online that the creators of "South Park" could end up like Dutch filmmaker Theo van Gogh - shot eight times on the street - mockery of Muhammed was formally and publicly censored.

Within weeks of that very public retreat, Comedy Central announced plans to work up a series laughing at Jesus Christ called "JC," a half-hour animated show about Jesus trying to live a normal life in New York City to escape the "enormous shadow" of his "powerful but apathetic father." God the Father is preoccupied with playing video games while Christ is the "ultimate fish out of water."

Beyond the glaring double standard there is this question: Where is the market demand for an entire television series dedicated to attacks on Jesus Christ? What did Jesus Christ do to Comedy Central that they must relentlessly mock Him by portraying him defecating and talking about his "yummy, yummy crap" on "South Park" and roast him on specials titled "Merry F--ing Christmas"? Why the visuals of Jesus Christ being stabbed to death? Of the Blessed Virgin Mary menstruating? To call these attacks "juvenile" is an insult to juveniles.

The far-left Nation magazine is facing a $1,000,000 budget shortfall. Though it attributes it to a weak market for print journalism, conservative periodicals are doing quite well. In fact, the president the Nation worked so hard to elect could spell the magazine's downfall. The irony is delicious.

The magazine's Washington Editor Chris Hayes wrote a fundraising email saying that "newspapers and magazines are having a rough time." Well, not all magazines. National Review's circulation has increased by roughly 25,000 since 2008. It would have been more accurate to say that liberal magazines are having a rough time.

It's generally accepted that magazines do well when someone of the opposite ideological makeup is in the White House. During the Bush administration, liberal magazines thrived. Since Obama was elected, they've declined while conservative ones have flourished.

Here is the full text of the letter:

A far-left Democratic congressman is accusing conservative commentators of improperly -- perhaps illegally -- conspiring with advertisers to shill for their products under the guise of political opinion. The accusers, however, conveniently ignore liberal commentators that do virtually the same thing, only on a far larger scale.

Rep. Anthony Weiner released a report yesterday alleging that Goldline "has formed an unholy alliance with conservative pundits to drive a false narrative and play off public fears in order to sell its products," according to a release. Under "conservative pundits," read the Fox News Channel, and specifically Glenn Beck.

Weiner has this far neglected to criticize Fox's cable news competitor MSNBC and its parent network, which consistently shill for policies that would dramatically enrich their parent company, General Electric. GE's communications arm consistently further's Weiner's own political agenda, so a double standard seems to be afoot in his failure to call NBC out on its colossal conflict on interest.

The Washington Post is making the transition from a powerhouse liberal newspaper to a network of powerhouse liberal blogs. While the paper's Old Guard is worried that the move will tarnish the Post's supposed reputation for political neutrality, it should be seen more as a embrace of the agenda the Post has evinced for years.

"Traditionalists," wrote Politico today, "worry that the Post is sacrificing a hard-won brand and hallowed news values." One such "traditionalist," Rem Rieder of the American Journalism Review, said a more openly-liberal approach to reporting, mostly done online in the form of various blogs, would be "a danger to the brand."

To the extent that the Post still pretends to be objective -- and to the extent that its readers believe that claim -- then yes, an opinion blog-centric approach is tarnishing the brand. But for those who acknowledge the Post' consistently liberal approach to the news, the only change is the way that that news is delivered.

It took a while, but MSNBC President Phil Griffin has finally admitted and embraced his cable network's hard-left slant. He told the Chicago Tribune that he will try to carve out a niche on the left, hoping some day to rival the Fox News Channel's record-setting ratings.

Not so long ago, Griffin insisted that MSNBC was not "tied to ideology" -- unlike Fox, which simply could not be trusted, he claimed. Griffin even knocked FNC President Roger Ailes's business model, criticizing him for "creat[ing] an ideological channel… I give them total credit. I tip my hat to them. They scored. But it was ideological and opportunistic. It was a business plan."

Griffin has apparently abandoned his disdain for that business plan. He spoke glowingly of Ailes in an interview with the Tribune, saying the FNC president "changed the world" with his wildly successful business model, which went beyond just reporting to create brand loyalty and provide viewers with commentary that speaks to their views and preferences. MSNBC will now be (openly) emulating that model.

She'd never admit it, but if there's one person secretly hoping for a big Republican victory in 2010 and, yes, a President Palin in 2013, it could be . . . Katrina vanden Heuvel.  That's right, the editor of The Nation might well be looking at GOP success as her best shot at salvaging the sinking fortunes of her far-left magazine.

A recent article in Vanity Fair—which no one would accuse shilling for the right—is entitled: Hate Sells: Why Liberal Magazines Are Suffering Under Obama.  It details how circulation at The Nation has been dropping significantly since Pres. Obama took office.   I was prompted to research the magazine's numbers when, watching Larry O'Donnell guest-hosting Countdown this evening, a Nation commercial appeared that consisted largely of a trip down liberal nostalgia lane: Bush bashing . . .

“Hey, hey you. Wanna see my s---?” And that’s how the latest Calvin Klein commercial begins.  Of course, it really should come as no surprise that the commercial features underwear-clad models asking “if you wanna see it” since the company is known for its raunchy, and even pornographic, ads.

The ad featured a series of young men wearing only cK X underwear offering to reveal more. Huffington Post described the ad saying, “The four gents tug at their tighty-whiteys' waistbands while spitting out expletive-ridden phrases in the typical oh-so-shocking cK fashion.”

Although the commercial was just 49 seconds long, the male models used 14 expletives that Calvin Klein “censored” out with a beep. Even though a model stated, “It’s all about the f------ Calvins” it’s difficult to think it’s really not all about the sexual references. (Warning: Mild Content in Video)

Even though, the day after it aired on the Super Bowl broadcast, the consensus on the Focus on the Family advertisement featuring former Florida quarterback and Heisman Trophy winner Tim Tebow was that it wasn't as bad as the left had feared, at least one person that isn't going to let it go.

On MSNBC's Feb. 8 "Morning Joe," host Joe Scarborough made the point that the TV spot played during the Feb. 7 game was inoffensive and painted the opponents of it as being upset about nothing.

"One other thing too, talking about the soft touch - Focus on the Family's ad with Tim Tebow was soft, it was subtle and it made all the people who criticized it over the past week look like shrill idiots," Scarborough said. "It was a mom talking about a son she loved - her take with soft music."

The Left and their media minions may not have enough time to fully express their anger before it happens, but a second ad featuring Pro-Life advocate and college football star Tim Tebow is now scheduled to air during the Super Bowl pre-game show.

Adding insult to injury, this one's supposed to run four times.

Try to feel the liberal media's anger as you read USA Today's article on this subject:

Forget six more weeks of winter. It's possible Hell has frozen over.

In the Groundhog Day edition of the Washington Post, liberal, pro-choice sports columnist Sally Jenkins took direct aim at the National Organization for Women (NOW) for its campaign to keep a pro-life ad featuring Florida Gators quarterback Tim Tebow and his mother from airing during Sunday's Super Bowl.

Jenkins slammed NOW, mocking it as one of the few "Dwindling Organizations of Ladies in Lockstep" (DOLL) that is coming off more "pro-abortion" than pro-choice with its anti-Tebow crusade (emphasis mine):

Media Research Center President Brent Bozell called on the CBS television network to stay the course in planning to air a life-affirming Super Bowl commercial featuring Heisman Trophy winner Tim Tebow and his mother, who was pressured to abort him during her pregnancy, after a bout of opposition has arisen among left-wing activist groups:

Radical leftist groups like the National Organization for Women have the gall to claim that this life-affirming ad is "extraordinarily offensive and demeaning." I have to wonder, what is so offensive about celebrating the decision of a mother to have her baby?

Bozell added that "CBS has the opportunity to make this a game-changer for network television," an "opportunity to show balance and fairness -- and simple decency" and "to stand against liberal liberal political censorship."

Since Lou Dobbs left CNN in November, citing a mutual agreement between he and CNN President Jonathan Klein that involved CNN going in a different direction, CNN's ratings have plummeted.

But Ted Turner, founder of the first truly 24-hour cable news channel, doesn't see anything wrong with the channel's heading. CNBC's Joe Kernen asked Turner if he had any problems with CNN's direction during a "Squawk Box" appearance Jan. 14.

"I know you love CNN," Kernen said. "It's your baby. I know you're not involved in running it anymore, but when you look at the way Fox News in 10 years has sort of risen above CNN in terms of ratings and profitability and other metrics, would you advise - should CNN stay the course with their idea it's just straight news, or do they need to change with the times and become more opinion-based."

If you bother to read Joanna Weiss' column in today's Boston Globe, expect to get a sense of déjà . . . lu.  Like untold polemics that have preceded it, "Hollywood’s burden on aging women" stamps its feet over the unequal treatment of aging in men and women.

You know: male stars are allowed to age gracefully, but women must struggle ever-harder to conform to a youthful stereotype of sex-appeal. Unfair!

The feminist response is to blame the culture, in this case embodied by Hollywood, for promoting shallow, sexist values.  But the fault, dear Joanna, is not in our stars but in ourselves, or more precisely, our DNA.

There I was, watching the perfectly harmless Meineke Car Care Bowl, when a truly creepy Government Motors commercial for the Chevy Silverado pickup broke out . . .

GM spokesman, and former NFL player, Howie Long is not-so-subtly comparing the stats of the Silverado with an intimidated, younger, Ford F150 owner.

Keith Olbermann: fave of the bad-mother demographic?  The question arises in light of a strange TV ad for something called FloTV that aired this morning.

A mother is giving dinner to her kids when she glances at the clock, notices it's shortly before 6 PM, and proceeds to dump the kids plates and toys, pour a bag of flour on the table and . .  . throw a glass of milk in her son's face.

Cut to shocked coming-home-from-work hubby at the door. Mom informs him "I just need an hour." Cut to mother, sitting on park bench, watching . . . Keith Olbermann on her cellphone. [Video after jump.] 

Got an idealized notion of Christmas? A cherished memory, or a favorite carol or story? The simple smell of pine needles in your living room? Do you insist on celebrating the birth of the savior?

If so, you’re at war, like it or not.

The main war on Christmas – we’ll call it the conventional war – has been well-documented, and it goes on, with victories and defeats for both sides. In Loudoun County, Va. on Dec. 1, the Board of Supervisors reversed a ban on religious holiday displays on the courthouse lawn. (The one supervisor who voted “no” said, “I am concerned that this motion would turn the courthouse grounds into a public circus.”) Meanwhile, in Arizona, public school children remain unable to use Christmas themes when decorating ornaments for the Capitol Christmas tree.

There is plenty to report from the conventional front. But there are other fronts. There is the sexualization of the holiday, either in service to commercialism or out of the lefty arts community’s desire to be “transgressive” (read, vile and offensive). And there are the attempts squash the mysteries and magic that accompany even a traditional secular Christmas.

So from “living” lingerie mannequins to Frosty’s “porn collection,” and from the lies you tell about Santa to our president’s “non-religious” observance, here are some dispatches from the war on Christmas, 2009.

A number of the conservative movement's prominent online figures are battling to be the right's equivalent of Talking Points Memo or Huffington Post--political organizations that report hard news. Many believe that to truly harness the power of the Web, political organizations must report their own news, rather than comment on reporitng from traditional outlets.

"The left needs Daily Kos, but they also need the Huffington Post," Politics Daily columnist Matt Lewis told Politico. He praised the roles of activists and opinion commentators on the right such as Red State's Erick Erickson, but noted that the conservatives have not yet matched the left's capability for original reporting.

Though HuffPo, TPM, and other politcally stilted but journalism-oriented sites, liberals "have the ability to amplify stories into the mainstream media conversation," according to Politico. Conservatives have a large void to fill when it comes to producing original content, rather than solely commenting on what is already out there. There are conservative sites providing original reporting, but there are so far no center-right equivalents to the left's powerhouse online news operations.

There has been a lot of media focus dedicated to the alleged Tiger Woods scandal - even so much that when examined quantitatively, it overshadows more serious issues.

So what will the net result of this media scrutiny be for Tiger? CNBC's sports reporter, Darren Rovell, took a crack at answering that on the Dec. 10 broadcast of "Squawk Box."

"It's 12 straight days in the [New York] Post right now," Rovell said. "Everyday since Nov. 29, there's been a Tiger Woods story. When does it end? We don't know. I'm not going to get into the details of this, but from a business standpoint - how about Donald Trump on 'Extra' yesterday?"

The New York Times '09 Holiday Gift Guide page has some intriguing suggestions.

There's the "Holiday Books Guide," the "Personal Tech Holiday Gift Guide," the guide for people of color...

Wait. A separate gift page for people of color? Yes. The NYT Picker blog noticed the Times has a special gift section for non-whites:

We don't like to throw around words like "racist" in the same sentence as the NYT's name, but there's no other word we can think of to describe this page in the NYT's annual Holiday Gift Guide -- called "Of Color/Stylish Gifts" and aimed exclusively at the paper's non-white readers.

Or, as the NYT describes it, "gifts created for and by people of color"....it's the first time we can remember a gift guide, anywhere, openly defining its offerings by their appeal to a specific racial group.

Rupert Murdoch sees a future in journalism. With newspaper circulation at post-war lows and major dailies shutting down in a number of cities, he may be one of the few optimists left. But first, Murdoch claims, the American government must change its obsolete and destructive regulatory policies that, he says, are preventing major news outlets from competing.

"Good journalism is an expensive commodity," Murdoch told an audience at a Federal Trade Commission workshop on the future of journalism today. "Critics say people won’t pay, but I say they will. But only if you give them something good." Murdoch has announced plans to institute paywalls for all online content offered by his giant news conglomerate, News Corp.

Though Murdoch is confident that paywalls would more than make up for revenue lost by shortfalls in advertising dollars, other newspapers' experiences with the system have failed to do so. The New York Times in 2005 began charging for many of its columns, but eliminated the paywall after revenues failed to outweigh advertising dollars. Still, there are a number of unexplored options for online news payment schemes, and Murdoch is no rookie in the news business.