The epic ratings slide for the so-called cable "news" station MSNBC continued in August.
In fact, new numbers show that some of the network's programs lost up to almost half of their viewers since last August.
The numbers just released by Nielsen and reported by TVNewser show MSNBC averaging 520,000 total viewers during primetime this month and 173,000 in the all important demographic of people aged 25 to 54.
The Total Day numbers for August were 348,000 and 119,000 respectively.
This means that since August 2012, MSNBC lost 28 percent of total viewers and 32 percent in the demo in total day and 36 percent and 32 percent respectively in primetime.
But here's the really bad news!
The Rachel Maddow Show in August garnered all-time low ratings in total and demo viewers. She was down 43 percent and 47 percent respectively.
The Last Word also hit a low in total viewers losing 40 percent of that audience and 42 percent in the demo.
In the 8PM slot, Chris Hayes's All In dropped 48 percent of the total viewers The Ed Show had a year ago and 42 percent in the demo.
Phil Griffin and all the folks at MSNBC, NBC, and parent company Comcast should be so proud of the disaster they've created.