Effective Date: January 1, 2013.
The Media Research Center (THE MRC or we) is the owner and operator of NewsBusters.org (the Website), a multimedia news and commentary website.
We are operated entirely within the United States. If you are located outside of the United States, please note that any information – including personal data – that we collect about you will be transferred to and processed in the United States. You hereby consent to these transfers.
WHAT TYPES OF INFORMATION DO WE COLLECT?
I. WHAT TYPES OF INFORMATION DO WE COLLECT?
A. Personally Identifiable Information We Collect From and About You
Information We Collect Directly From You: THE MRC may collect certain types of personally identifiable information — that is, information that can identify an individual — directly from you, including but not limited to:
We may collect some or all of this information if you:
B. Information Collected Automatically When Using Our Services
THE MRC and our third party service providers collect information automatically through the use of electronic tools such as web beacons, “cookies,” Flash, clickstream data, and other automated devices that are deployed on the Website. We and our third party service providers may collect the following information about your use of our Website via these technologies: your IP address; your browser type and operating system; web pages you view; links you click; your interaction with our Website; length of time you are logged into our Website; and websites visited before our Website.
Web Beacons – A web beacon is a type of picture file used on the Internet. Web beacons are used in combination with cookies to help monitor traffic at NewsBusters.org and understand the ways in which users interact with content on the Website. Among other uses, we may use web beacons to count visitors to our Website or to monitor how our users navigate our Website. We may include web beacons in email messages to count how many of the messages that we sent were opened, acted upon, and forwarded. We use web beacons to compile aggregate statistics about our Services and our marketing campaigns.
Third Party Cookies. We also engage third parties to track and analyze non-personally and personally identifiable Website data. To do so, we permit third parties to apply cookies to users of our Services, where permitted by law, and, subject to your right to opt-out through the Network Advertising Initiative (as discussed below). We use the data collected by such third parties to help us administer and improve the quality of our Services and to analyze use of our Services. We also use such third parties to assist us in serving advertisements. Such third parties may combine the information that we provide about you with other information that they have collected.
ClickStream Data – THE MRC may use third-party software to analyze the Web pages that your computer visits while using our Services. This information, called “clickstream data,” is associated with your computer’s Internet protocol (IP) address and/or device ID, and includes other information such as the type of browser your computer/device uses to access the Internet. We may collect clickstream data to optimize search engine results and may also use clickstream data to analyze which portions of our Website draw the most traffic so we can improve performance of our Services. This clickstream data may be shared with third party advertisers and marketing companies.
Local Storage Objects – We and our third party service providers may use Flash Local Storage Objects (“Flash LSOs”) to store your Website and Application preferences, to personalize your visit or to display content based upon what you view on our Website and Application. Flash LSOs are different from browser cookies because of the amount and type of data stored. In addition, you cannot control, delete or disable the acceptance of Flash LSOs through your browser. For more information on Flash LSOs, or to learn how to manage your settings for Flash cookies, go to the Adobe Flash Player Help Page, choose “Global Storage Settings Panel” and follow the instructions. To see the Flash LSOs currently on your computer, choose “Website Storage Settings Panel” and follow the instructions to review and, if you choose, to delete any specific Flash LSO.
Analytics. We and our third party service providers conduct analytics of our Services to help us track and understand how visitors use our Services, using the technologies described in this section. For example, we use a variety of third party web analytics, to help us improve the performance and user experience of our Website and Application.
II. HOW DO WE USE YOUR INFORMATION?
We use your information, including the personally identifiable information that we collect about you (collectively, “information”), for various reasons, including:
III. WITH WHOM DO WE SHARE THE INFORMATION WE COLLECT?
THE MRC may share personally identifiable information with others, such as:
IV. HOW CAN YOU MAKE CHOICES ABOUT THE INFORMATION THAT WE COLLECT ABOUT YOU?
You can always choose not to submit any personally identifiable information to THE MRC.
If you do not wish to receive promotional communications from THE MRC, you can unsubscribe to our promotional e-mails. We will include an opt-out link or reply address in each such e-mail. Please allow us up to 10 business days to process your request. After unsubscribing, you may still receive messages about the status of your account, to resolve technical issues, to confirm a new registration with us, and for other customer services purposes.
You may opt-out of many third-party ad networks. The website http://www.networkadvertising.org/optout_nonppii.asp  provides information regarding this practice by Network Advertising Initiative (“NAI”) members, and your choices regarding having this information used by these companies, including how to “opt-out” of third-party ad networks operated by NAI members.
You also may contact the Digital Advertising Alliance at http://www.aboutads.info/choices/  for information about opting out of targeted advertising and your choices regarding having information used by About Ads member companies, including how to “opt-out” of third-party ad networks operated by About Ads members. Opting out of one or more NAI members or DAI members (many of which will be the same) only means that those members no longer will deliver targeted content or ads to you, but it does not mean you will no longer receive any targeted content or ads on our Website or other websites. You may continue to receive advertisements, for example, based on the particular website that you are viewing. Also, if your browsers are configured to reject cookies when you visit this opt-out page, or you subsequently erase your cookies, use a different computer or change web browsers, your NAI or DAI opt-out may no longer, be effective. Additional information is available on NAI’s and DAI’s websites accessible by the above links.
VI. LINKS TO OTHER (THIRD PARTY) WEBSITES
VII. HOW DO WE SECURE YOUR PERSONALLY IDENTIFIABLE INFORMATION?
To prevent unauthorized access, maintain data accuracy, and ensure the appropriate use of the personally identifiable information we collect, we have implemented physical, electronic, and administrative procedures. These measures are based on commercially reasonable standards that similar companies use.
NO DATA TRANSMITTED OVER THE INTERNET, HOWEVER, CAN BE GUARANTEED TO BE 100% SECURE AT ALL TIMES. Although we have implemented security measures to protect your personally identifiable information, we cannot and do not guarantee the security of such information.
This Website is not directed to children. THE MRC does not knowingly collect or solicit personally identifiable information from or about children under 13, except as permitted by law. If we discover that we have received any personally identifiable information from a child under 13, we will delete such information from our servers and records promptly.
X. SPECIAL NOTICE TO CALIFORNIA CONSUMERS
California residents may request a list of all third parties to which The MRC has disclosed certain personally identifiable information about you for marketing purposes. You may make one request per calendar year. In your request, please attest to the fact that you are a California resident and provide a current California address for your response. You may request this information in writing by contacting us at: administrator @mrc.org or Privacy Request, The Media Research Center, 325 South Patrick Street, Alexandria, Virginia 22314.
XI. HOW TO CONTACT US
Copyright (c) 2013, The Media Research Center