As the ratings for Fox News shows continue a grip on the top 13 or so shows on cable news (including the 11pm "O'Reilly Factor" repeat), Dominic Patten at Deadline Hollywood reported that MSNBC’s “All In with Chris Hayes” at 8 pm and CNN’s tryout of “The Point” (a ripoff of “The Five”) at 10 pm were not impressive.
“With a four-day average of 684,000 viewers and 199,000 in the demo, All In was down 24% from what the Ed Show had in total viewers for April 2-April 5, 2012, and it was down 13% in adults 25-54,” Patten reported. It’s a good thing MSNBC will likely let this show attempt to bloom and grow.
"Compared to the month of March, which saw a fill-in show for Ed Schultz the last week, the Hayes-hosted show was down 15% in total viewership and a mere 7% in the [25-to-54] demo," Patten wrote.
Hayes did come in ahead of Anderson Cooper, but far behind Nancy Grace’s true-crime chatter on HLN. Then came “The Point,” hosted by former CNBC host Donny Deustch:
Replacing the 10 PM repeat of Anderson Cooper 360 on CNN, the quickly announced The Point started low and fell further. Over a four-day average this week, the new show was down nearly 50% from the viewership the AC360 repeat drew last year and down 40% from what the encore of Cooper’s show garnered during March.
In the adults 25-54 demo, The Point was blunted; with 77,000 in the demo, the Donny Deutsch-led show was down a whopping 55% from what the AC360 repeat received from April 2-April 5, 2012, and down 46% from the 143,000 average Cooper’s repeat earned last month.