People for the Ethical Treatment of Animals has always known how to use sexual imagery to advance its political agenda.
According to Reuters, the animal rights group is planning on taking this further by actually launching a pornographic website:
In preparation for a new triple-x Internet domain that will launch in December, lawyers for the most storied brands in the United States are scrambling to prevent an x-rated rip-off of an invaluable asset: corporate Web addresses.
The domain operator administering the .xxx domain is accepting early applications from brand owners who want control over their names. ICM Registry says it has received over 900,000 "expressions of interest" from companies that want to preregister their trademarks or block others from snapping them up to create, say, a Barbie.xxx or Coke.xxx. [...]
People for the Ethical Treatment of Animals also signed up. However, instead of blocking its name, said PETA spokeswoman Lindsay Rajt, the organization will launch peta.xxx as a pornography site that draws attention to the plight of animals.
Not surprisingly, the folks at the Huffington Post were very excited by this:
PETA confirmed the XXX site in a phone interview with The Huffington Post.
"We live in a 24 hour news cycle world and we learn the racy things we do are sometimes the most effective way that we can reach particular individuals," said PETA spokeswoman Lindsay Rajt.
Instead of focusing on anti-fur, the porn site will raise awareness of veganism, said Rajt. "We really want to grab people's attention, get them talking and to question the status quo and ultimately take action, because the best way we can help the greatest number of animals is simply by not eating them." [...]
"There will be a lot of girl and boy next door content, but we haven't ruled out celebrities on the site as well," said Rajt. "People who are extraordinarily dedicated to helping animals and who are willing to do whatever it takes to draw attention to the suffering they endure."
This is exactly what America needs: political activists using explicit sex to spread their message.
If it's successful, can elected officials and/or candidates be far behind?