Near the end of Monday's CBS Early Show, co-host Erica Hill touted a new Parade magazine survey on volunteerism in America: "it indicates America is in the midst of what some are calling a compassion boom." Moments later, the magazine's contributing editor, Emily Listfield, argued: "There's something we call the 'Obama Effect.' People are responding to the President's call to service."
Interestingly, the Parade article made no mention of an "Obama Effect" in explaining why people are volunteering more. Apparently Listfield only felt the need to make that observation when appearing on CBS.
Hill set up Listfield's explanation by noting: "91% in the survey said community service, their community service involvement has gone up over the past 18 months." Hill then asked: "Why are you seeing that increase, and where are you seeing it the most?" A headline on screen read: "Compassion Counts; America's New Volunteering Boom."