Three weeks out from Election Day, surely more Americans are tuning into the Big 3 networks' evening newscasts, right?
In the past two weeks, Big 3 evening newscast viewership has actually declined by 360,000, or 1.6%. What's more, in percentage terms, viewership among "The Demo" of ages 25-54 has declined even further (220,000, down 3.1%).
Here's what it looks like for the 25-54 demo:
Given that almost anyone would have expected the nets to at least hold steady through Election Day, it's not unreasonable to surmise that some of the declines above might be due to:
This result offers some hope that viewers -- and voters are looking for more accurate information in outlets outside of traditional media.
Cross-posted at BizzyBlog.com.